Account ID Account ID | | Field ID | ACCOUNT_ID | | Type | NUMBER | | Data Type | metric |
|
Account Name Account Name | | Field ID | ACCOUNT_NAME | | Type | TEXT | | Data Type | dimension |
|
Campaign ID Campaign ID | | Field ID | CAMPAIGN_ID | | Type | NUMBER | | Data Type | metric |
|
Campaign Name Campaign Name | | Field ID | CAMPAIGN_NAME | | Type | TEXT | | Data Type | dimension |
|
Campaign delivery settings Campaign delivery settings | | Field ID | CAMPAIGN_USER_STATUS | | Type | TEXT | | Data Type | dimension |
|
Ad Group ID Ad Group ID | | Field ID | ADGROUP_ID | | Type | NUMBER | | Data Type | metric |
|
Ad Group Name Ad Group Name | | Field ID | ADGROUP_NAME | | Type | TEXT | | Data Type | dimension |
|
Ad group delivery settings Ad group delivery settings | | Field ID | ADGROUP_USER_STATUS | | Type | TEXT | | Data Type | dimension |
|
Ad ID Ad ID | | Field ID | AD_ID | | Type | NUMBER | | Data Type | metric |
|
Ad Name Ad Name | | Field ID | AD_NAME | | Type | TEXT | | Data Type | dimension |
|
Ad type Ad type | | Field ID | AD_TYPE | | Type | TEXT | | Data Type | dimension |
|
Ad delivery settings Ad delivery settings | | Field ID | AD_USER_STATUS | | Type | TEXT | | Data Type | dimension |
|
Prefecture ID Prefecture ID | | Field ID | PREFECTURE_ID | | Type | TEXT | | Data Type | dimension |
|
Prefectures Prefectures | | Field ID | PREFECTURE | | Type | TEXT | | Data Type | dimension |
|
City ID City ID | | Field ID | CITY_ID | | Type | TEXT | | Data Type | dimension |
|
City City | | Field ID | CITY_NAME | | Type | TEXT | | Data Type | dimension |
|
Ward ID Ward ID | | Field ID | WARD_ID | | Type | TEXT | | Data Type | dimension |
|
Ward Ward | | Field ID | WARD_NAME | | Type | TEXT | | Data Type | dimension |
|
Gender Gender | | Field ID | GENDER | | Type | TEXT | | Data Type | dimension |
|
Age Age | | Field ID | AGE | | Type | TEXT | | Data Type | dimension |
|
Month Month | | Field ID | MONTH | | Type | MONTH | | Data Type | dimension |
|
Week (Mon-Sun) Week (Mon-Sun) | | Field ID | WEEK | | Type | WEEK | | Data Type | dimension |
|
Daily Daily | | Field ID | DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
|
Hourly Hourly | | Field ID | HOUR | | Type | HOUR | | Data Type | metric |
|
Device Device | | Field ID | DEVICE | | Type | TEXT | | Data Type | dimension |
|
Main media format Main media format | | Field ID | MAIN_MEDIA_FORMAT | | Type | TEXT | | Data Type | dimension |
|
Media ID Media ID | | Field ID | MEDIA_ID | | Type | TEXT | | Data Type | dimension |
|
Media Name Media Name | | Field ID | MEDIA_NAME | | Type | TEXT | | Data Type | dimension |
|
File Name File Name | | Field ID | MEDIA_FILE_NAME | | Type | TEXT | | Data Type | dimension |
|
Pixel Size Pixel Size | | Field ID | MEDIA_AD_FORMAT | | Type | TEXT | | Data Type | dimension |
|
Title Title | | Field ID | AD_TITLE | | Type | TEXT | | Data Type | dimension |
|
Description 1 Description 1 | | Field ID | DESCRIPTION1 | | Type | TEXT | | Data Type | dimension |
|
Description 2 Description 2 | | Field ID | DESCRIPTION2 | | Type | TEXT | | Data Type | dimension |
|
Display URL Display URL | | Field ID | DISPLAY_URL | | Type | TEXT | | Data Type | dimension |
|
Search Keyword ID Search Keyword ID | | Field ID | SEARCHKEYWORD_ID | | Type | NUMBER | | Data Type | metric |
|
Search Keyword Search Keyword | | Field ID | SEARCHKEYWORD | | Type | TEXT | | Data Type | dimension |
|
Objective of Conversion Tracking Objective of Conversion Tracking | | Field ID | CONVERSION_CATEGORY | | Type | TEXT | | Data Type | dimension |
|
Layout Layout | | Field ID | AD_LAYOUT | | Type | TEXT | | Data Type | dimension |
|
Campaign label IDs (JSON) Campaign label IDs (JSON) | | Field ID | CAMPAIGN_LABEL_IDS_JSON | | Type | NUMBER | | Data Type | metric |
|
Campaign labels Campaign labels | | Field ID | CAMPAIGN_LABELS | | Type | TEXT | | Data Type | dimension |
|
Campaign labels (JSON) Campaign labels (JSON) | | Field ID | CAMPAIGN_LABELS_JSON | | Type | TEXT | | Data Type | dimension |
|
Ad group label IDs (JSON) Ad group label IDs (JSON) | | Field ID | ADGROUP_LABEL_IDS_JSON | | Type | NUMBER | | Data Type | metric |
|
Ad group labels Ad group labels | | Field ID | ADGROUP_LABELS | | Type | TEXT | | Data Type | dimension |
|
Ad group labels (JSON) Ad group labels (JSON) | | Field ID | ADGROUP_LABELS_JSON | | Type | TEXT | | Data Type | dimension |
|
Ad label IDs (JSON) Ad label IDs (JSON) | | Field ID | AD_LABEL_IDS_JSON | | Type | NUMBER | | Data Type | metric |
|
Ad labels Ad labels | | Field ID | AD_LABELS | | Type | TEXT | | Data Type | dimension |
|
Ad labels (JSON) Ad labels (JSON) | | Field ID | AD_LABELS_JSON | | Type | TEXT | | Data Type | dimension |
|
Conversion Name Conversion Name | | Field ID | CONVERSION_NAME | | Type | TEXT | | Data Type | dimension |
|
OS OS | | Field ID | OS | | Type | TEXT | | Data Type | dimension |
|
Web/App Web/App | | Field ID | APPLI | | Type | TEXT | | Data Type | dimension |
|
Campaign Type Campaign Type | | Field ID | CAMPAIGN_TYPE | | Type | TEXT | | Data Type | dimension |
|
App ID/Package name App ID/Package name | | Field ID | APP_ID | | Type | TEXT | | Data Type | dimension |
|
App Name App Name | | Field ID | APP_NAME | | Type | TEXT | | Data Type | dimension |
|
App OS App OS | | Field ID | APP_OS | | Type | TEXT | | Data Type | dimension |
|
Campaign goals Campaign goals | | Field ID | CAMPAIGN_GOALS | | Type | TEXT | | Data Type | dimension |
|
Campaign buying type Campaign buying type | | Field ID | CAMPAIGN_BUYING_TYPE | | Type | TEXT | | Data Type | dimension |
|
Destination URL (campaign banner) Destination URL (campaign banner) | | Field ID | DESTINATION_URL_CAMPAIGN_BANNER | | Type | TEXT | | Data Type | dimension |
|
Package name Package name | | Field ID | PACKAGE_NAME | | Type | TEXT | | Data Type | dimension |
|
Impressions Impressions | | Field ID | IMPS | | Type | NUMBER | | Data Type | metric |
|
CTR CTR | | Field ID | CLICK_RATE | | Type | NUMBER | | Data Type | metric |
|
Cost Cost | | Field ID | COST | | Type | NUMBER | | Data Type | metric |
|
Clicks Clicks | | Field ID | CLICK | | Type | NUMBER | | Data Type | metric |
|
Avg. CPC Avg. CPC | | Field ID | AVG_CPC | | Type | NUMBER | | Data Type | metric |
|
Avg. position Avg. position | | Field ID | AVG_DELIVER_RANK | | Type | NUMBER | | Data Type | metric |
|
Viewable impressions Viewable impressions | | Field ID | VIEWABLE_IMPS | | Type | NUMBER | | Data Type | metric |
|
Avg. CPV Avg. CPV | | Field ID | AVG_CPV | | Type | NUMBER | | Data Type | metric |
|
25% video views 25% video views | | Field ID | VIDEO_VIEWS_TO_25 | | Type | NUMBER | | Data Type | metric |
|
50% video views 50% video views | | Field ID | VIDEO_VIEWS_TO_50 | | Type | NUMBER | | Data Type | metric |
|
75% video views 75% video views | | Field ID | VIDEO_VIEWS_TO_75 | | Type | NUMBER | | Data Type | metric |
|
95% video views 95% video views | | Field ID | VIDEO_VIEWS_TO_95 | | Type | NUMBER | | Data Type | metric |
|
100% video views 100% video views | | Field ID | VIDEO_VIEWS_TO_100 | | Type | NUMBER | | Data Type | metric |
|
Avg. video view rate Avg. video view rate | | Field ID | AVG_PERCENT_VIDEO_VIEWED | | Type | NUMBER | | Data Type | metric |
|
Avg. duration of video viewed Avg. duration of video viewed | | Field ID | AVG_DURATION_VIDEO_VIEWED | | Type | NUMBER | | Data Type | metric |
|
Video views Video views | | Field ID | VIDEO_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Paid video views (CPV) Paid video views (CPV) | | Field ID | PAID_VIDEO_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Paid video view rate (CPV) Paid video view rate (CPV) | | Field ID | PAID_VIDEO_VIEW_RATE | | Type | NUMBER | | Data Type | metric |
|
3 sec video views 3 sec video views | | Field ID | VIDEO_VIEWS_TO_3_SEC | | Type | NUMBER | | Data Type | metric |
|
Conversions Conversions | | Field ID | CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Conv. rate Conv. rate | | Field ID | CONV_RATE | | Type | NUMBER | | Data Type | metric |
|
Cost/conv. Cost/conv. | | Field ID | COST_PER_CONV | | Type | NUMBER | | Data Type | metric |
|
Conv. value Conv. value | | Field ID | CONV_VALUE | | Type | NUMBER | | Data Type | metric |
|
Conv. value/conv. Conv. value/conv. | | Field ID | VALUE_PER_CONV | | Type | NUMBER | | Data Type | metric |
|
Conversions (all) Conversions (all) | | Field ID | ALL_CONV | | Type | NUMBER | | Data Type | metric |
|
Conv. rate (all) Conv. rate (all) | | Field ID | ALL_CONV_RATE | | Type | NUMBER | | Data Type | metric |
|
Cost/conv. (all) Cost/conv. (all) | | Field ID | COST_PER_ALL_CONV | | Type | NUMBER | | Data Type | metric |
|
Conv. value (all) Conv. value (all) | | Field ID | ALL_CONV_VALUE | | Type | NUMBER | | Data Type | metric |
|
Conv. value (all)/conv. (all) Conv. value (all)/conv. (all) | | Field ID | VALUE_PER_ALL_CONV | | Type | NUMBER | | Data Type | metric |
|
Conversions (via click) Conversions (via click) | | Field ID | CONVERSIONS_VIA_AD_CLICK | | Type | NUMBER | | Data Type | metric |
|
Conv. rate (via click) Conv. rate (via click) | | Field ID | CONVERSION_RATE_VIA_AD_CLICK | | Type | NUMBER | | Data Type | metric |
|
Cost/conv. (via click) Cost/conv. (via click) | | Field ID | COST_PER_CONV_VIA_AD_CLICK | | Type | NUMBER | | Data Type | metric |
|
Conv. value (via click) Conv. value (via click) | | Field ID | CONV_VALUE_VIA_AD_CLICK | | Type | NUMBER | | Data Type | metric |
|
Conv. value (via click)/conv. (via click) Conv. value (via click)/conv. (via click) | | Field ID | VALUE_PER_CONV_VIA_AD_CLICK | | Type | NUMBER | | Data Type | metric |
|
Cross-device conv. Cross-device conv. | | Field ID | CROSS_DEVICE_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Conv. value/cost Conv. value/cost | | Field ID | CONV_VALUE_PER_COST | | Type | NUMBER | | Data Type | metric |
|
Conv. value (all)/cost Conv. value (all)/cost | | Field ID | ALL_CONV_VALUE_PER_COST | | Type | NUMBER | | Data Type | metric |
|
Conv. value (via click)/cost Conv. value (via click)/cost | | Field ID | CONV_VALUE_VIA_AD_CLICK_PER_COST | | Type | NUMBER | | Data Type | metric |
|
Avg. CPM Avg. CPM | | Field ID | AVG_CPM | | Type | NUMBER | | Data Type | metric |
|
Avg. vCPM Avg. vCPM | | Field ID | AVG_VCPM | | Type | NUMBER | | Data Type | metric |
|
Measured impressions Measured impressions | | Field ID | MEASURED_IMPS | | Type | NUMBER | | Data Type | metric |
|
Viewable clicks Viewable clicks | | Field ID | VIEWABLE_CLICK | | Type | NUMBER | | Data Type | metric |
|
Measured impression rate Measured impression rate | | Field ID | MEASURED_IMPS_RATE | | Type | NUMBER | | Data Type | metric |
|
Viewable impression rate Viewable impression rate | | Field ID | VIEWABLE_IMPS_RATE | | Type | NUMBER | | Data Type | metric |
|
Viewable CTR Viewable CTR | | Field ID | VIEWABLE_CLICK_RATE | | Type | NUMBER | | Data Type | metric |
|
10 sec video views 10 sec video views | | Field ID | VIDEO_VIEWS_TO_10_SEC | | Type | NUMBER | | Data Type | metric |
|
Impression share Impression share | | Field ID | IMPRESSION_SHARE | | Type | NUMBER | | Data Type | metric |
|
Lost impression share (budget) Lost impression share (budget) | | Field ID | IMPRESSION_SHARE_BUDGET_LOSS | | Type | NUMBER | | Data Type | metric |
|
Lost impression share (rank) Lost impression share (rank) | | Field ID | IMPRESSION_SHARE_RANK_LOSS | | Type | NUMBER | | Data Type | metric |
|
Lifetime budget Lifetime budget | | Field ID | CAMPAIGN_LIFETIME_BUDGET | | Type | NUMBER | | Data Type | metric |
|
Campaign delivery type Campaign delivery type | | Field ID | SPECIAL_PRODUCT_TYPE | | Type | TEXT | | Data Type | dimension |
|
View-through conversions View-through conversions | | Field ID | CONV_VALUE_VIA_VIEW_THROUGH | | Type | NUMBER | | Data Type | metric |
|
Video view through rate Video view through rate | | Field ID | VIDEO_VIEW_THROUGH_RATE | | Type | NUMBER | | Data Type | metric |
|
Conversion ID Conversion ID | | Field ID | CONVERSION_ID | | Type | TEXT | | Data Type | dimension |
|
Content keyword ID Content keyword ID | | Field ID | CONTENT_KEYWORD_ID | | Type | NUMBER | | Data Type | metric |
|
Content keyword Content keyword | | Field ID | CONTENT_KEYWORD | | Type | TEXT | | Data Type | dimension |
|
Conversion group name Conversion group name | | Field ID | CONVERSION_GROUP_NAME | | Type | TEXT | | Data Type | dimension |
|
Conversion group ID Conversion group ID | | Field ID | CONVERSION_GROUP_ID | | Type | NUMBER | | Data Type | metric |
|
Final URL Final URL | | Field ID | FINAL_URL | | Type | TEXT | | Data Type | dimension |
|
Tracking URL Tracking URL | | Field ID | TRACKING_URL | | Type | TEXT | | Data Type | dimension |
|
Target radius Target radius | | Field ID | RADIUS_TARGET | | Type | TEXT | | Data Type | dimension |
|
Distance from target location Distance from target location | | Field ID | RADIUS_DISTANCE | | Type | TEXT | | Data Type | dimension |
|
Viewable impressions per panel Viewable impressions per panel | | Field ID | MATERIAL_VIEWABLE_IMPS | | Type | NUMBER | | Data Type | metric |
|
Viewable CTR per panel Viewable CTR per panel | | Field ID | MATERIAL_VIEWABLE_CLICK_RATE | | Type | NUMBER | | Data Type | metric |
|
Responsive ads type Responsive ads type | | Field ID | RESPONSIVE_ADS_TYPE | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 1 Campaign for touchpoint 1 | | Field ID | TOUCHPOINT_1 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint1 Interaction At Touchpoint1 | | Field ID | INTERACTION_AT_TOUCHPOINT_1 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 1 Interactions Touchpoint 1 Interactions | | Field ID | TOUCHPOINT_1_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 1 Account for touchpoint 1 | | Field ID | TOUCHPOINT_1_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 1 AdGroup for touchpoint 1 | | Field ID | TOUCHPOINT_1_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 2 Campaign for touchpoint 2 | | Field ID | TOUCHPOINT_2 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint2 Interaction At Touchpoint2 | | Field ID | INTERACTION_AT_TOUCHPOINT_2 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 2 Interactions Touchpoint 2 Interactions | | Field ID | TOUCHPOINT_2_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 2 Account for touchpoint 2 | | Field ID | TOUCHPOINT_2_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 2 AdGroup for touchpoint 2 | | Field ID | TOUCHPOINT_2_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 3 Campaign for touchpoint 3 | | Field ID | TOUCHPOINT_3 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint3 Interaction At Touchpoint3 | | Field ID | INTERACTION_AT_TOUCHPOINT_3 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 3 Interactions Touchpoint 3 Interactions | | Field ID | TOUCHPOINT_3_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 3 Account for touchpoint 3 | | Field ID | TOUCHPOINT_3_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 3 AdGroup for touchpoint 3 | | Field ID | TOUCHPOINT_3_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 4 Campaign for touchpoint 4 | | Field ID | TOUCHPOINT_4 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint4 Interaction At Touchpoint4 | | Field ID | INTERACTION_AT_TOUCHPOINT_4 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 4 Interactions Touchpoint 4 Interactions | | Field ID | TOUCHPOINT_4_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 4 Account for touchpoint 4 | | Field ID | TOUCHPOINT_4_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 4 AdGroup for touchpoint 4 | | Field ID | TOUCHPOINT_4_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 5 Campaign for touchpoint 5 | | Field ID | TOUCHPOINT_5 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint5 Interaction At Touchpoint5 | | Field ID | INTERACTION_AT_TOUCHPOINT_5 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 5 Interactions Touchpoint 5 Interactions | | Field ID | TOUCHPOINT_5_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 5 Account for touchpoint 5 | | Field ID | TOUCHPOINT_5_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 5 AdGroup for touchpoint 5 | | Field ID | TOUCHPOINT_5_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 6 Campaign for touchpoint 6 | | Field ID | TOUCHPOINT_6 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint6 Interaction At Touchpoint6 | | Field ID | INTERACTION_AT_TOUCHPOINT_6 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 6 Interactions Touchpoint 6 Interactions | | Field ID | TOUCHPOINT_6_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 6 Account for touchpoint 6 | | Field ID | TOUCHPOINT_6_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 6 AdGroup for touchpoint 6 | | Field ID | TOUCHPOINT_6_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 7 Campaign for touchpoint 7 | | Field ID | TOUCHPOINT_7 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint7 Interaction At Touchpoint7 | | Field ID | INTERACTION_AT_TOUCHPOINT_7 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 7 Interactions Touchpoint 7 Interactions | | Field ID | TOUCHPOINT_7_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 7 Account for touchpoint 7 | | Field ID | TOUCHPOINT_7_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 7 AdGroup for touchpoint 7 | | Field ID | TOUCHPOINT_7_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 8 Campaign for touchpoint 8 | | Field ID | TOUCHPOINT_8 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint8 Interaction At Touchpoint8 | | Field ID | INTERACTION_AT_TOUCHPOINT_8 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 8 Interactions Touchpoint 8 Interactions | | Field ID | TOUCHPOINT_8_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 8 Account for touchpoint 8 | | Field ID | TOUCHPOINT_8_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 8 AdGroup for touchpoint 8 | | Field ID | TOUCHPOINT_8_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 9 Campaign for touchpoint 9 | | Field ID | TOUCHPOINT_9 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint9 Interaction At Touchpoint9 | | Field ID | INTERACTION_AT_TOUCHPOINT_9 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 9 Interactions Touchpoint 9 Interactions | | Field ID | TOUCHPOINT_9_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 9 Account for touchpoint 9 | | Field ID | TOUCHPOINT_9_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 9 AdGroup for touchpoint 9 | | Field ID | TOUCHPOINT_9_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 10 Campaign for touchpoint 10 | | Field ID | TOUCHPOINT_10 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint10 Interaction At Touchpoint10 | | Field ID | INTERACTION_AT_TOUCHPOINT_10 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 10 Interactions Touchpoint 10 Interactions | | Field ID | TOUCHPOINT_10_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 10 Account for touchpoint 10 | | Field ID | TOUCHPOINT_10_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 10 AdGroup for touchpoint 10 | | Field ID | TOUCHPOINT_10_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 11 Campaign for touchpoint 11 | | Field ID | TOUCHPOINT_11 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint11 Interaction At Touchpoint11 | | Field ID | INTERACTION_AT_TOUCHPOINT_11 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 11 Interactions Touchpoint 11 Interactions | | Field ID | TOUCHPOINT_11_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 11 Account for touchpoint 11 | | Field ID | TOUCHPOINT_11_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 11 AdGroup for touchpoint 11 | | Field ID | TOUCHPOINT_11_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 12 Campaign for touchpoint 12 | | Field ID | TOUCHPOINT_12 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint12 Interaction At Touchpoint12 | | Field ID | INTERACTION_AT_TOUCHPOINT_12 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 12 Interactions Touchpoint 12 Interactions | | Field ID | TOUCHPOINT_12_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 12 Account for touchpoint 12 | | Field ID | TOUCHPOINT_12_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 12 AdGroup for touchpoint 12 | | Field ID | TOUCHPOINT_12_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 13 Campaign for touchpoint 13 | | Field ID | TOUCHPOINT_13 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint13 Interaction At Touchpoint13 | | Field ID | INTERACTION_AT_TOUCHPOINT_13 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 13 Interactions Touchpoint 13 Interactions | | Field ID | TOUCHPOINT_13_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 13 Account for touchpoint 13 | | Field ID | TOUCHPOINT_13_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 13 AdGroup for touchpoint 13 | | Field ID | TOUCHPOINT_13_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 14 Campaign for touchpoint 14 | | Field ID | TOUCHPOINT_14 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint14 Interaction At Touchpoint14 | | Field ID | INTERACTION_AT_TOUCHPOINT_14 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 14 Interactions Touchpoint 14 Interactions | | Field ID | TOUCHPOINT_14_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 14 Account for touchpoint 14 | | Field ID | TOUCHPOINT_14_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 14 AdGroup for touchpoint 14 | | Field ID | TOUCHPOINT_14_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 15 Campaign for touchpoint 15 | | Field ID | TOUCHPOINT_15 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint15 Interaction At Touchpoint15 | | Field ID | INTERACTION_AT_TOUCHPOINT_15 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 15 Interactions Touchpoint 15 Interactions | | Field ID | TOUCHPOINT_15_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 15 Account for touchpoint 15 | | Field ID | TOUCHPOINT_15_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 15 AdGroup for touchpoint 15 | | Field ID | TOUCHPOINT_15_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 16 Campaign for touchpoint 16 | | Field ID | TOUCHPOINT_16 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint16 Interaction At Touchpoint16 | | Field ID | INTERACTION_AT_TOUCHPOINT_16 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 16 Interactions Touchpoint 16 Interactions | | Field ID | TOUCHPOINT_16_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 16 Account for touchpoint 16 | | Field ID | TOUCHPOINT_16_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 16 AdGroup for touchpoint 16 | | Field ID | TOUCHPOINT_16_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 17 Campaign for touchpoint 17 | | Field ID | TOUCHPOINT_17 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint17 Interaction At Touchpoint17 | | Field ID | INTERACTION_AT_TOUCHPOINT_17 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 17 Interactions Touchpoint 17 Interactions | | Field ID | TOUCHPOINT_17_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
|
Account for touchpoint 17 Account for touchpoint 17 | | Field ID | TOUCHPOINT_17_ACCOUNT | | Type | TEXT | | Data Type | dimension |
|
AdGroup for touchpoint 17 AdGroup for touchpoint 17 | | Field ID | TOUCHPOINT_17_ADGROUP | | Type | TEXT | | Data Type | dimension |
|
Campaign for touchpoint 18 Campaign for touchpoint 18 | | Field ID | TOUCHPOINT_18 | | Type | TEXT | | Data Type | dimension |
|
Interaction At Touchpoint18 Interaction At Touchpoint18 | | Field ID | INTERACTION_AT_TOUCHPOINT_18 | | Type | TEXT | | Data Type | dimension |
|
Touchpoint 18 Interactions Touchpoint 18 Interactions | | Field ID | TOUCHPOINT_18_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
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Account for touchpoint 18 Account for touchpoint 18 | | Field ID | TOUCHPOINT_18_ACCOUNT | | Type | TEXT | | Data Type | dimension |
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AdGroup for touchpoint 18 AdGroup for touchpoint 18 | | Field ID | TOUCHPOINT_18_ADGROUP | | Type | TEXT | | Data Type | dimension |
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Campaign for touchpoint 19 Campaign for touchpoint 19 | | Field ID | TOUCHPOINT_19 | | Type | TEXT | | Data Type | dimension |
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Interaction At Touchpoint19 Interaction At Touchpoint19 | | Field ID | INTERACTION_AT_TOUCHPOINT_19 | | Type | TEXT | | Data Type | dimension |
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Touchpoint 19 Interactions Touchpoint 19 Interactions | | Field ID | TOUCHPOINT_19_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
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Account for touchpoint 19 Account for touchpoint 19 | | Field ID | TOUCHPOINT_19_ACCOUNT | | Type | TEXT | | Data Type | dimension |
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AdGroup for touchpoint 19 AdGroup for touchpoint 19 | | Field ID | TOUCHPOINT_19_ADGROUP | | Type | TEXT | | Data Type | dimension |
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Campaign for touchpoint 20 Campaign for touchpoint 20 | | Field ID | TOUCHPOINT_20 | | Type | TEXT | | Data Type | dimension |
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Interaction At Touchpoint20 Interaction At Touchpoint20 | | Field ID | INTERACTION_AT_TOUCHPOINT_20 | | Type | TEXT | | Data Type | dimension |
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Touchpoint 20 Interactions Touchpoint 20 Interactions | | Field ID | TOUCHPOINT_20_INTERACTIONS | | Type | NUMBER | | Data Type | metric |
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Account for touchpoint 20 Account for touchpoint 20 | | Field ID | TOUCHPOINT_20_ACCOUNT | | Type | TEXT | | Data Type | dimension |
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AdGroup for touchpoint 20 AdGroup for touchpoint 20 | | Field ID | TOUCHPOINT_20_ADGROUP | | Type | TEXT | | Data Type | dimension |
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Conversions (incl. view-through) Conversions (incl. view-through) | | Field ID | CONVERSIONS_FOR_CONVERSION_PATH | | Type | NUMBER | | Data Type | metric |
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Conv. value (incl. view-through) Conv. value (incl. view-through) | | Field ID | CONV_VALUE_FOR_CONVERSION_PATH | | Type | NUMBER | | Data Type | metric |
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Campaign Campaign | | Field ID | SUMMARY_PATTERN_FOR_CROSS_REACHES | | Type | TEXT | | Data Type | dimension |
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Unique users with viewable impressions Unique users with viewable impressions | | Field ID | UNIQUE_USERS_WITH_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
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Unique users with clicks or video views Unique users with clicks or video views | | Field ID | UNIQUE_USERS_WITH_CLICKS_OR_VIDEO_VIEWS | | Type | NUMBER | | Data Type | metric |
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Unique users with conversions (incl. view-through) Unique users with conversions (incl. view-through) | | Field ID | UNIQUE_USERS_WITH_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
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Unique users with conversions Unique users with conversions | | Field ID | UNIQUE_USERS_WITH_CLICK_AND_VIDEO_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
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Unique users with conversions (via click) Unique users with conversions (via click) | | Field ID | UNIQUE_USERS_WITH_CLICK_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
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Unique users with view-through conversions Unique users with view-through conversions | | Field ID | UNIQUE_USERS_WITH_VIEW_THROUGH_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
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Account Account | | Field ID | ACCOUNT_FOR_CROSS_REACHES | | Type | TEXT | | Data Type | dimension |
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Audience list ID Audience list ID | | Field ID | AUDIENCE_LIST_ID | | Type | NUMBER | | Data Type | metric |
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Audience list name Audience list name | | Field ID | AUDIENCE_LIST_NAME | | Type | TEXT | | Data Type | dimension |
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Audience list type Audience list type | | Field ID | AUDIENCE_LIST_TYPE | | Type | TEXT | | Data Type | dimension |
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Search keyword list ID Search keyword list ID | | Field ID | SEARCH_KEYWORD_LIST_ID | | Type | NUMBER | | Data Type | metric |
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Search keyword list name Search keyword list name | | Field ID | SEARCH_KEYWORD_LIST_NAME | | Type | TEXT | | Data Type | dimension |
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Placement list ID Placement list ID | | Field ID | PLACEMENT_LIST_ID | | Type | NUMBER | | Data Type | metric |
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Placement list name Placement list name | | Field ID | PLACEMENT_LIST_NAME | | Type | TEXT | | Data Type | dimension |
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Ad Delivery URL Ad Delivery URL | | Field ID | DELIVER_URL | | Type | TEXT | | Data Type | dimension |
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Ad Place Name Ad Place Name | | Field ID | AD_PLACE_NAME | | Type | TEXT | | Data Type | dimension |
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Campaign label ID Campaign label ID | | Field ID | CAMPAIGN_LABEL_ID | | Type | NUMBER | | Data Type | metric |
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Campaign label Campaign label | | Field ID | CAMPAIGN_LABEL | | Type | TEXT | | Data Type | dimension |
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Ad group label ID Ad group label ID | | Field ID | ADGROUP_LABEL_ID | | Type | NUMBER | | Data Type | metric |
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Ad group label Ad group label | | Field ID | ADGROUP_LABEL | | Type | TEXT | | Data Type | dimension |
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Ad label ID Ad label ID | | Field ID | AD_LABEL_ID | | Type | NUMBER | | Data Type | metric |
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Ad label Ad label | | Field ID | AD_LABEL | | Type | TEXT | | Data Type | dimension |
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Site Category Site Category | | Field ID | SITE_CATEGORY | | Type | TEXT | | Data Type | dimension |
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Reaches Reaches | | Field ID | REACHES | | Type | NUMBER | | Data Type | metric |
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Average frequency Average frequency | | Field ID | AVG_FREQUENCY | | Type | NUMBER | | Data Type | metric |
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Start date Start date | | Field ID | START_DATE | | Type | TEXT | | Data Type | dimension |
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End date End date | | Field ID | END_DATE | | Type | TEXT | | Data Type | dimension |
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Reaches (viewable impression) Reaches (viewable impression) | | Field ID | VIEWABLE_IMPRESSION_REACHES | | Type | NUMBER | | Data Type | metric |
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Average frequency (viewable impression) Average frequency (viewable impression) | | Field ID | VIEWABLE_IMPRESSION_AVG_FREQUENCY | | Type | NUMBER | | Data Type | metric |
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Reaches (measured impression) Reaches (measured impression) | | Field ID | MEASURED_IMPRESSION_REACHES | | Type | NUMBER | | Data Type | metric |
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Average frequency (measured impression) Average frequency (measured impression) | | Field ID | MEASURED_IMPRESSION_AVG_FREQUENCY | | Type | NUMBER | | Data Type | metric |
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Base model Base model | | Field ID | BASE_MODEL | | Type | TEXT | | Data Type | dimension |
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Comparative model Comparative model | | Field ID | COMPARATIVE_MODEL | | Type | TEXT | | Data Type | dimension |
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Credits for conversions (incl. view-through) in the base model Credits for conversions (incl. view-through) in the base model | | Field ID | BASE_MODEL_CONVERSIONS_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for conversions (incl. view-through) in the comparative model Credits for conversions (incl. view-through) in the comparative model | | Field ID | COMPARATIVE_MODEL_CONVERSIONS_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Change rate of credits for conversions (incl. view-through) Change rate of credits for conversions (incl. view-through) | | Field ID | RATE_OF_CHANGE_OF_CONVERSIONS_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for cost/conv. (incl. view-through) in the base model Credits for cost/conv. (incl. view-through) in the base model | | Field ID | BASE_MODEL_COST_PER_CONV_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for cost/conv. (incl. view-through) in the comparative model Credits for cost/conv. (incl. view-through) in the comparative model | | Field ID | COMPARATIVE_MODEL_COST_PER_CONV_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Change rate of credits for cost/conv. (incl. view-through) Change rate of credits for cost/conv. (incl. view-through) | | Field ID | RATE_OF_CHANGE_OF_COST_PER_CONV_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for conv. value (incl. view-through) in the base model Credits for conv. value (incl. view-through) in the base model | | Field ID | BASE_MODEL_CONV_VALUE_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for conv. value (incl. view-through) in the comparative model Credits for conv. value (incl. view-through) in the comparative model | | Field ID | COMPARATIVE_MODEL_CONV_VALUE_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Change rate of credits for conv. value (incl. view-through) Change rate of credits for conv. value (incl. view-through) | | Field ID | RATE_OF_CHANGE_OF_CONV_VALUE_INCL_V_THRU | | Type | NUMBER | | Data Type | metric |
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Credits for conv. value (incl. view-through)/cost in the base model Credits for conv. value (incl. view-through)/cost in the base model | | Field ID | BASE_MODEL_CONV_VALUE_INCL_V_THRU_PER_COST | | Type | NUMBER | | Data Type | metric |
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Credits for conv. value (incl. view-through)/cost in the comparative model Credits for conv. value (incl. view-through)/cost in the comparative model | | Field ID | COMPARATIVE_MODEL_CONV_VALUE_INCL_V_THRU_PER_COST | | Type | NUMBER | | Data Type | metric |
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Change rate of credits for conv. value (incl. view-through)/cost Change rate of credits for conv. value (incl. view-through)/cost | | Field ID | RATE_OF_CHANGE_OF_CONV_VALUE_INCL_V_THRU_PER_COST | | Type | NUMBER | | Data Type | metric |
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Content keyword list ID Content keyword list ID | | Field ID | CONTENT_KEYWORD_LIST_ID | | Type | NUMBER | | Data Type | metric |
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Content keyword list name Content keyword list name | | Field ID | CONTENT_KEYWORD_LIST_NAME | | Type | TEXT | | Data Type | dimension |
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Installs (SKAN) Installs (SKAN) | | Field ID | SKAN_INSTALLS | | Type | NUMBER | | Data Type | metric |
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Installs (SKAN via click) Installs (SKAN via click) | | Field ID | SKAN_INSTALLS_VIA_CLICK | | Type | NUMBER | | Data Type | metric |
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Installs (SKAN view-through) Installs (SKAN view-through) | | Field ID | SKAN_VIEW_THROUGH_INSTALLS | | Type | NUMBER | | Data Type | metric |
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Cost per install (SKAN) Cost per install (SKAN) | | Field ID | SKAN_COST_PER_INSTALL | | Type | NUMBER | | Data Type | metric |
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Cost per install (SKAN via click) Cost per install (SKAN via click) | | Field ID | SKAN_COST_PER_INSTALL_VIA_CLICK | | Type | NUMBER | | Data Type | metric |
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Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
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Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
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Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
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Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
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Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
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Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
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Week of the year Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK | | Type | WEEK | | Data Type | dimension |
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Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
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Date and Hour Month and day | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Date Year month day data | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
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Day of the week Day of the week | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
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Day of the year Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
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Extracted Date The date where the extraction take times. | | Field ID | _catchr_date_extract | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
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Platform Name Return the platform name | | Field ID | _catchr_platform_name | | Type | TEXT | | Data Type | dimension |
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