Fields listing for Google Ads

The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Age

Keyword

Gender

Associate campaign labels.

Associate adgroup labels.

Associate ad labels.

The currency of the Customer account.

The descriptive name of the Customer account.

Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.

Average cost of viewable impressions (ActiveViewImpressions).Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

How often people clicked your ad after it became viewable.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

How often your ad has become viewable on a Display Network site.

The ratio of impressions that could be measured by Active View over the number of served impressions.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The cost of the impressions you received that were measurable by Active View.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The number of times your ads are appearing on placements in positions where they can be seen.

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

First level network type.

Second level network type (includes search partners).

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The total cost of all clicks divided by the total number of clicks received.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Average Cost-per-thousand impressions (CPM).Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Your ad's position relative to those of other advertisers.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Indicates if the account is an MCC account (true) or a regular Google Ads account (false).

The number of clicks.

Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Whether the conversion was adjusted or the conversion is original one.

The number of days between the impression and the conversion or between the impression and adjustments to the conversion.

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".

Days between click and conversion.

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

ID of the conversion tracker.

The name of the conversion type. Prevents zero-conversion rows from being returned.

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Total cost divided by all conversions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The Cost attributable to conversion-tracked clicks divided by the number of conversions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The descriptive name of the Customer.

The date formatted as yyyy-MM-dd.

The name of the day of the week, e.g., "Monday".

Device type where the impression was shown.

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

The source of conversion such as website, import from calls.

The Customer ID.

The hour of day as a number between 0 and 23, inclusive.

Count of how often your ad has appeared on a search results page or website on the Google Network.

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.

The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.

The percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Number of clicks Google considers illegitimate and doesn't charge you for.

Indicates if auto tagging is enabled on the account.

Indicates if the account is a test account.

The first day of the month, formatted as yyyy-MM-dd.

The name of the month of the year, e.g., "December".

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The position of the Ad.

The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of times your video ads were viewed.

The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

The date for the Monday of the week, formatted as yyyy-MM-dd.

The year, formatted as yyyy.

Desktop bid modifier override at the ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ID of the AdGroup.

Mobile bid modifier override at ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The name of the AdGroup.

Status of the ad group.

Tablet bid modifier override at the ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The type of ad group.

How often the ads in the ad group will be served relative to one another.

Average number of pages viewed per session. Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0.

The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId.

The ID of the BiddingStrategyConfiguration.

The name of the BiddingStrategyConfiguration.

Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion.

The type of the BiddingStrategyConfiguration.

Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ID of the Campaign.

The name of the Campaign.

The status of the Campaign.

The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The type of criteria the ad group uses for absolute bids on the Display Network.

Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Cost per click bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPC bid applies to the row.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

CPM (cost per thousand impressions) bid.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Cost per view bid.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The effective target ROAS, taking overrides into account.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The source of the effective target ROAS, taking overrides into account.

Indicates if enhanced CPC is enabled on the bidding strategy.

URL template for appending params to final URL.

The number of times your ad was forwarded to someone else as a message.

The number of times someone has saved your Gmail ad to their inbox as a message.

The number of clicks to your landing page on the expanded state of Gmail ads.

Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Total value of all conversions for which this object triggered assist impressions.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

List of label IDs for the main object of this row.List elements are returned in JSON list format.

List of label names for the main object of this row.List elements are returned in JSON list format.

Number of offline phone impressions.

Number of offline phone calls.

Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The current target CPA set on the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The level at which the target CPA bid was set. This is applicable only at the ad group level.

Tracking template of the main object of this row.

Custom URL parameters of the main object of this row.CustomParameters elements are returned in JSON map format.

Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version.

The Feed ID.

List of attribute values for the FeedItem.

End time at which the FeedItem is no longer effective and will stop serving.

The FeedItem ID.

Start time when the FeedItem is effective and can begin serving.

Status of the FeedItem.

Location ID of the feed item's geoTargeting.

The ID of the feed item's keyword targeting.

Match type of the feed item's keywordTargeting.

Text of the feed item's keywordTargeting.

Ad group ID of the feed item's adGroupTargeting.

Campaign ID of the feed item's campaignTargeting.

The accent color for the responsive display ad.

The strength information of the ad.

The type of the Ad. If the ad's type is not supported in the report request's API version, this field will have the value "unknown".

Whether the responsive display ad colors must be strictly used.

Indicates if this ad is automatically created by Google Ads.

The business name in a reponsive display ad.

The phone number of call-only ad.

The call-to-action text for the responsive display ad.

Approval status that combines review state and status.

Destination URL of the ad.

List of final app URLs of the ad. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps).List elements are returned in JSON list format.

List of final mobile URLs of the ad.List elements are returned in JSON list format.

List of final URLs of the ad.List elements are returned in JSON list format.

The URL template for appending params to final URL of an ad.

Tracking template of the ad.

List of custom parameters of the ad.CustomParameters elements are returned in JSON map format.

The Criterion ID.

The type of criterion.

The descriptive text of an text ad.

The descriptive text of an text ad.

The descriptive text of an responsive search ad.

Line 1 description of the Ad.

Line 2 description of the Ad.

Platform ID of the device preference. You can look up the corresponding name and other information in the Platforms reference.

Display URL of the Ad.

The ID of the landscape logo image.

The ID of the logo image used in the ResponsiveDisplayAd.

"The ID of the marketing image used in the ResponsiveDisplayAd."

The ID of the square marketing image.

The description 2 of the expanded dynamic search ad.

The description 2 of the expanded text ad.

The description 2 of the expanded text ad.

The headline part 3 of the expanded text ad.

The format setting of the responsive display ad.

The ID of the header image in the GmailAd.

The ID of the logo image in the GmailAd teaser.

The ID of the marketing image in the GmailAd.

The business name in the GmailAd teaser.

The description in the GmailAd teaser.

The headline in the GmailAd teaser.

The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a ImageAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a TextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The ad headline for a responsive search ad. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad.

The first part of an expanded text ad headline.

The second part of an expanded text ad headline.

ID of the main object of this row.

Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL.

The height of the image ad. For other ad types, this will have no values.

The width of the image ad. For other ad types, this will have no values.

Image mime type. Only populated for image ads.

Name for the image ad.

Indicates if the criterion for this row is a negative (exclusion) criterion.

The long format of the headline in a responsive display ad.

The main color for the responsive display ad.

The call-to-action text for the GmailAd.

The call-to-action text color for the GmailAd.

The description of the marketing image in the GmailAd.

The description of the video responsive ad.

The headline of the marketing image in the GmailAd.

The headline of the marketing image in the GmailAd.

The accentColor setting for a MultiAssetResponsiveDisplayAd.

The allowFlexibleColor setting for a MultiAssetResponsiveDisplayAd.

The businessName setting for a MultiAssetResponsiveDisplayAd.

The callToActionText setting for a MultiAssetResponsiveDisplayAd.

The descriptions setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.List elements are returned in JSON list format.

The dynamicSettingsPricePrefix setting for a MultiAssetResponsiveDisplayAd.

The dynamicSettingsPromoText setting for a MultiAssetResponsiveDisplayAd.

The formatSetting setting for a MultiAssetResponsiveDisplayAd.

The headline setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.List elements are returned in JSON list format.

The landscapeLogoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format.

The logoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format.

The longHeadline setting for a MultiAssetResponsiveDisplayAd.

The mainColor setting for a MultiAssetResponsiveDisplayAd.

The marketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format.

The squareMarketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format.

YouTube video ID of the YouTube assets of multi-asset responsive display ad.List elements are returned in JSON list format.

The text that appears in the ad with the displayed URL for an expanded text ad.

In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad.

Policy information for an ad.

The prefix shown before prices.

The promotion text for the responsive display ad.

A JSON string including details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label.List elements are returned in JSON list format.

A JSON string including details about all headlines for a responsive search ad, including the asset text, pinning, and performance label.List elements are returned in JSON list format.

The text that appears in the ad with the displayed URL for a responsive search ad.

In addition to "ResponsiveSearchAdPath1", more text that appears in the ad with the displayed URL for a responsive search ad.

The short format of the headline in a responsive display ad.

The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

Indicates the source of a system-generated entity.

The list of descriptions of the Universal App ad.List elements are returned in JSON list format.

The list of headers of the Universal App ad.List elements are returned in JSON list format.

The HTML5 media bundles attached to the ad.List elements are returned in JSON list format.

The marketing images attached to the ad.List elements are returned in JSON list format.

The ad text that must be displayed when the ad is served.

The YouTube videos attached to the ad.List elements are returned in JSON list format.

The bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Source of the CPC bid.

Source of the CPM bid.

Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

Destination URL of the criterion that triggered ads.

List of final app URLs of the main object of this row. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps).AppUrlList elements are returned in JSON list format.

List of final mobile URLs of the main object of this row.UrlList elements are returned in JSON list format.

List of final URLs of the main object of this row.UrlList elements are returned in JSON list format.

A value of 'true' indicates that the criterion type is used for bidding and restricting targeting. A value of 'false' indicates that the criterion type is used only for bidding. This will have the opposite value from that of targetAll for the criteria's corresponding AdGroup.TargetingSettingDetail. For example, if the TargetingSettingDetail for criterionTypeGroup = PLACEMENT has targetAll = true, then the IsRestrict field will be false for Placement criteria.

The level at which the criterion association is defined.

The name of the AdwordsUserList.

The underlying media format of the ad. Values can be one of the formats on the Template Ads page, or a MediaType enum.

Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

Descriptive name for the criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

The domain of the URL (placement) where the impression was shown.

Indicates if Display Campaign Optimizer is enabled for the ad group. Corresponds to the ad group's ExplorerAutoOptimizerSetting.

Indicates if the placement was added as a criterion.

Indicates if the URL or placement is currently excluded.

The count of AdGroup objects using the bidding strategy.

The count of AdGroupCriterion objects using the bidding strategy or label.

The count of Campaign objects using the bidding strategy.

ISO 4217 codes to specify the currency of monetary values.

The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup.

The count of non-removed ad groups using the bidding strategy.

The count of non-removed ad group criteria using the bidding strategy.

The count of non-removed campaigns using the bidding strategy.

Maximum bid limit for the PageOnePromotedBiddingScheme.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Whether the PageOnePromoted strategy always follows bid estimate changes (false), or only increases (true).

Bid multiplier defined on the PageOnePromotedBiddingScheme.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Whether the PageOnePromoted strategy is allowed to raise bids if the campaign is "Limited by budget".

Whether the PageOnePromoted strategy is allowed to raise bids on keywords with lower-range quality scores.

Strategy goal of where impressions will show on search result pages.

The maximum CPC bid limit for the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The minimum CPC bid limit for the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Target fraction of auctions where the advertiser should outrank the competitor.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Whether the TargetRoas strategy always follows bid estimate changes (false), or only increases (true).

The competitor's visible domain URL for the TargetRoas strategy.

The TargetRoas strategy's ceiling on max CPC bids.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Whether the TargetRoas strategy is allowed to raise bids on keywords with lower-range quality scores.

The desired revenue (based on conversion data) per unit of spend for the TargetRoas BiddingStrategyConfiguration.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Maximum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Minimum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The largest max CPC bid that can be set by the TargetSpend BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The spend target under which to maximize clicks. Specified by the TargetSpend BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The type of the main object in this row. For example, in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet.

The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The ID of a Campaign associated with the Budget.

The name of a Campaign associated with the Budget.

The status of a Campaign associated with the Budget.

The status of the association between the Budget and the associated Campaign.

The ID of the Budget.

The name of the Budget.

The number of campaigns actively using the budget.

The status of the Budget.

Budget delivery method. Determines the rate at which the budget is spent.

Whether there is a recommended budget for this object.

Indicates if the budget is a shared budget (true) or specific to the campaign (false).

Period over which to spend the budget.

The recommended budget amount.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The estimated change in weekly clicks if the recommended budget is applied.

The estimated change in weekly cost if the recommended budget is applied.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The estimated change in weekly interactions if the recommended budget is applied.

The estimated change in weekly views if the recommended budget is applied.

The total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

The duration of the call, in seconds.

The end date and time of the call.

Country code of the caller.

Area code of the caller.

The start date and time of the call.

The status of the call.

Location (e.g., ad or landing page) of the impression where the phone number was shown.

The type of the call.

The type of the Criterion.

The match type for the Keyword.

The ID of vertical.

Optional refinement of the campaign's AdvertisingChannelType.

Primary serving target for ads in the campaign.

Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. Deprecated. This field is only populated for dates prior to 2019-08-01.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Desktop bid modifier override at the campaign level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The ID of campaign group.

Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Tablet bid modifier override at the campaign level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The type of campaign. This shows if the campaign is a trial campaign or not.

The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed

The event type to which the conversion was attributed.

The end date of the campaign, formatted as yyyy-MM-dd.

Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Deprecated. This field is only populated for dates prior to 2019-08-01.

The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Indicates if the Campaign is serving ads.

The start date of the campaign, formatted as yyyy-MM-dd.

The ID of the SharedSet.

The name of the SharedSet.

The type of the SharedSet.

If the impression was part of an ad variation and in the control arm, this represents the ad variation control arm ID.

If the impression was part of an ad variation and in the treatment arm, this represents the ad variation treatment arm ID.

If the impression was part of an ad variation, this represents the ad variation trial ID.

ID of the city of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the country of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the metro area of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

The most specific location target (Location of interest).

ID of the region of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Location ID of the matching campaign criterion.

ID of the ad.

The Criterion ID.

The Google Click ID.

ID of the city of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the country of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the metro area of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

The most specific location target (Physical location).

ID of the region of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Page number in search results where the ad was shown.

The ID of the UserList (audience).

The number of clicks that converted divided by your total clicks that can be tracked to a conversion. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The number of clicks that converted within your chosen conversion window. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

The descriptive name of the CriteriaType.

Approval status of the criterion.

The source of the cost per view bid.

The quality score of the ad.

Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc.

Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Estimate of the CPC bid required in order to show your ad on the first page of search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

Whether the QualityScore field of the criterion has value. Use this field in a report request predicate to include or exclude criteria with or without a value for the QualityScore field.

The WebpageParameter criterion.

The quality score of the landing page.

The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). If quality score information is missing, then "--" will be returned. You can filter using the "HasQualityScore" column to include or exclude criteria with or without a value for the QualityScore field. See the reporting concepts guide for more details.

Clickthrough rate compared to that of other advertisers.

Serving status of the criterion.

Estimate of the CPC bid required in order to show your ad on the top of the first page of search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

Effective final URL of the impressions.

Effective tracking URL of the impressions.

ID of the city Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Indicates whether the row's location (among all of the locations associated with an impression) was the targeting location for the impressions in that row.

The type of location. Location of interest (AREA_OF_INTEREST) indicates a location that the user showed interest in. Physical location (LOCATION_OF_PRESENCE) is where a user is located or is regularly located.

ID of the metro area Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the most specific Location criterion associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

ID of the region Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

Top level theme category of the pages in your website domain.

First level theme category of the pages in your website domain.

Second level theme category of the pages in your website domain.

The themes of the pages in your website domain derived from your website's structure.

The dynamically generated headline of the Dynamic Search Ad.

If the string for this attribute is longer than 128 char bytes, the returned result will NOT be a single aggregated row.

Indicates whether the search term is currently one of your targeted or excluded keywords.

Title of the landing page.

The dynamically selected destination URL of the impression.

The quality of historical ad relevance.

The quality of historical landing page experience.

The historical quality score.

The historical expected clickthrough rate.

The count of AdGroupAd objects using the label.

The count of ad groups using the bidding strategy or label.

The count of Campaign objects using the label.

The ID of the Label.

The name of the Label.

The count of UserList objects using the label.

The final URL with ValueTrack parameters replaced with their final rendered values.

The percentage of mobile clicks that go to a mobile-friendly page.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being fastest.

The final URL with ValueTrack parameter templates left in place.

Clicks from ads or organic search results.

CombinedAdsOrganicClicks divided by CombinedAdsOrganicQueries. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Total number of searches that returned pages from your site in the organic search results or triggered one of your ads.

The ID of the Keyword that triggered the ad.

Keyword that matched the query and triggered the ad.

Average top position of your organic listing (or multiple listings) for each query. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Number of times someone clicked your site's listing in the unpaid results for a particular query.

Number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Number of organic search listing impressions.

Average number of times a page from your site was listed per query. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Total number of searches that returned organic search results for your site over the given period.

Match type of the keyword that triggered the ad.

Query that led to the impression.

The type of search result.

The FeedItem's attribute values.List elements are returned in JSON list format.

List of reasons why the FeedItem is not approved.List elements are returned in JSON list format.

The end time in which the FeedItem is no longer effective and will stop serving.

The type of location that can be used for targeting.

Indicates if the extension for the placeholder feed item of this row was clicked (true) or merely displayed (false).

Placeholder type indicating the type of extension.

Schedule specifying when the FeedItem may serve.FeedItemScheduling elements are returned in JSON list format.

The start time in which the FeedItem is effective and can begin serving.

Details about the validation state for the FeedItem.List elements are returned in JSON list format.

ID of the ad where the extension appeared.

Placeholder type indicating the type of extension.

Indicates how other advertisers are bidding on similar products.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Indicates how other advertisers' Shopping ads for similar products are performing based on how often people who see their ad end up clicking on it.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Criterion ID of the product partition's parent.

The partition type of the ProductPartition criterion.

Path to the ProductPartition, including all of its parent partitions.