Introduction
Datasources and destinations
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Metrics & dimensions
Find the fields you need for your next report.
28 metrics43 dimensions
71 fields
| Field | Details |
|---|---|
A/B Test End Date The A/B Testing end date in ISO 8601 format (if relevant). | Field IDtraffic_allocation_ab_test_end_date |
A/B Test Start Time The A/B Testing start date in ISO 8601 format (if relevant). | Field IDtraffic_allocation_ab_test_start_time |
Audience Name Human-readable audience (segment) name. | Field IDaudience_name |
Blocking Level Indicates the level of blocking (e.g., NONE, CAMPAIGN, ADVERTISER, AUTO). | Field IDblocking_level |
Campaign CPC Campaign CPC | Field IDcampaign_cpc |
Campaign Daily Cap Campaign daily cap type. | Field IDcampaign_daily_cap |
Campaign ID The campaign ID (A numeric string). | Field IDcampaign |
Campaign Learning State The learning state of the campaign (e.g., EMPTY_DISPLAY, EXPEDITED_LEARNING, etc.). | Field IDcampaign_learning_state |
Campaign Name Human-readable campaign name. | Field IDcampaign_name |
Campaign Spending Limit Campaign Spending Limit | Field IDcampaign_spending_limit |
Campaign Spending Limit Model Campaign Spending Limit Model | Field IDcampaign_spending_limit_model |
Campaign Status Campaign status (e.g., ACTIVE, PAUSED, etc.). | Field IDcampaign_status |
Campaigns Number Number of campaigns for that advertiser. | Field IDcampaigns_num |
Clicks Total clicks. | Field IDclicks |
Content Provider Alphabetic Advertiser ID (aka Account ID), e.g., 'demo-advertiser'. | Field IDcontent_provider |
Content Provider Name Advertiser Name, e.g., 'Demo Advertiser'. | Field IDcontent_provider_name |
Conversions Value Total revenue from conversions. | Field IDconversions_value |
Country Machine-readable country name (2-letter code), e.g., 'US'. | Field IDcountry |
Country Name Human-readable country name. | Field IDcountry_name |
CPA Cost Per Action (Conversion) = Spent/Conversions (considers all conversions). | Field IDcpa |
CPA Actions Number Total number of actions (conversions). | Field IDcpa_actions_num |
CPA Actions Number from Clicks Total number of click through actions (conversions). Look-back window is configurable per conversion rule (default = 30 days). | Field IDcpa_actions_num_from_clicks |
CPA Actions Number from Views Total number of view through actions (conversions). Look-back window is configurable per conversion rule (default = 24 hours). | Field IDcpa_actions_num_from_views |
CPA Clicks Click Cost Per Action (Conversion) = Spent/Click Through Conversions (considers conversions attributed via click throughs only). | Field IDcpa_clicks |
CPA Conversion Rate Conversion Rate (%) = Conversions/Clicks (considers all conversions). | Field IDcpa_conversion_rate |
CPA Conversion Rate Clicks Click Conversion Rate (%) = Click Through Conversions/Clicks (considers conversions attributed via click throughs only). | Field IDcpa_conversion_rate_clicks |
CPA Conversion Rate Views View Conversion Rate (%) = View Through Conversions/Clicks (considers conversions attributed via view throughs only). | Field IDcpa_conversion_rate_views |
CPA Views View Cost Per Action (Conversion) = Spent/View Through Conversions (considers conversions attributed via view throughs only). | Field IDcpa_views |
CPC (Actual) Cost Per Click = spent/clicks. | Field IDcpc |
CPC (Calculated) CPC (Calculated by Catchr) | Field IDcpc_calculated |
CPM Cost Per 1000 Impressions = spent/impressions * 1000. | Field IDcpm |
CPM (Calculated) CPM (Calculated by Catchr) | Field IDcpm_calculated |
CTR Click Through Rate (%) = clicks/impressions. | Field IDctr |
CTR (Calculated) CTR (Calculated by Catchr) | Field IDctr_calculated |
Currency The currency for columns of type Money. An ISO 4217 currency code. | Field IDcurrency |
Data Partner Audience ID Machine-readable data partner audience ID. | Field IDdata_partner_audience_id |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
DMA Human-readable DMA name (US-specific). | Field IDdma |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Human-readable platform name Human-readable platform name. | Field IDplatform_name |
Impressions Total impressions. | Field IDimpressions |
Impressions Percentage Audience ID Impressions percent. Calculated as Audience ID Impressions / Total Campaign Impressions. | Field IDimpressions_pct |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
OS Family The O/S Family. | Field IDos_family |
Partner Name Human-readable data partner name. | Field IDpartner_name |
Platform Machine-readable platform name. | Field IDplatform |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Region Human-readable region name (country-specific). | Field IDregion |
ROAS Return On Ad Spend (%) = conversions_value/spent. | Field IDroas |
ROAS Clicks Return On Ad Spend for Click Through Conversions (%). | Field IDroas_clicks |
ROAS Views Return On Ad Spend for View Through Conversions (%). | Field IDroas_views |
Site ID Alphabetic Site ID (aka Account ID), e.g., 'demo-site'. | Field IDsite |
Site ID (Numeric) Numeric Site ID (aka Account ID), e.g., 1023. | Field IDsite_id |
Site Name Human-readable site name, e.g., 'Demo Site'. | Field IDsite_name |
Total Spent Total spent (on campaign bidding). | Field IDspent |
Traffic Allocation Mode The traffic allocation mode for the campaign. | Field IDtraffic_allocation_mode |
VCPM Cost Per 1000 Viewable Impressions = spent/visible_impressions * 1000. | Field IDvcpm |
VCPM (Calculated) VCPM (Calculated by Catchr) | Field IDvcpm_calculated |
VCTR Viewable Click Through Rate (%) = clicks/visible_impressions. | Field IDvctr |
VCTR (Calculated) VCTR (Calculated by Catchr) | Field IDvctr_calculated |
Visible Impressions Total viewable impressions. | Field IDvisible_impressions |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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