Fields listing for Instagram

(deprecated, you can use Media Impressions instead) Total number of times the album Media has been seen.

(deprecated, you can use Media Reach instead) Total number of unique Instagram accounts that have seen the album Media.

(deprecated, use Media Views instead) Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays

Deprecated legacy alias populated from the Instagram views metric.

Sum of likes_count, comment_count, and saved counts on the Media.

Total number of times the Media has been seen.

Total number of unique Instagram accounts that have seen the Media.

Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays

Total number of taps on the website link in the IG User's profile.

(deprecated, use media_exits instead) Number of times someone exited the story

The age.

The biography of the profile.

The City.

The Country.

Total views across Instagram and Facebook for crossposted media.

Year, month, and day.

Day of the year

Week of the year

Total number of taps on the directions link in the IG User's profile.

Total number of taps on the email link in the IG User's profile.

Views from Facebook for Instagram media crossposted to Facebook.

Total number of accounts that followed you within the selected time period.

The Gender.

Hour of the day

The Id of the instagram account.

The language.

Caption of the post

Total number of likes and IG Comments on the album Media.

Total number of unique Instagram accounts that have saved the album Media.

Total number of unique Instagram accounts that have viewed video IG Media within the album.

Whether or not the comments are enabled

Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.

The number of content views for the media.

The date of the created media.

Number of Media Interaction ( likes, saves, comments and shares ) divided by the Media Reach

The number of accounts that started following you from the media.

The id of the media object

The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments

Total number of likes on the media object including replies.

Surface where the media is published. Can be AD, FEED, STORY or REELS

The number of profile actions taken after engaging with the media.

The number of times your profile was visited from the media.

The number of times the media was reposted.

Total number of unique Instagram accounts that have saved the Media.

The number of shares of your post. Album carousels and IGTV are not supported

Shortcode of the post on Instagram

The url of the media

The total number of comments for the media.

Total number of comments on the media across all surfaces, including comments on associated promoted or boosted media.

The total number of likes for the media.

Total number of likes on the media across all surfaces, including likes on associated promoted or boosted media.

The total number of views for the media.

Total view count of video content across all surfaces, including views from promoted or boosted media and replays.

The type of the media like PHOTO, VIDEO, etc..

Username of user who created the media.

Total number of times the video IG Media has been seen. For album IG Media, the number of times all videos within the album have been seen.

Total number of times the media object has been viewed.

Month and day

Month of the year

The name of the profile.

Total number of the IG User's followers who were online during the specified range.

URL of the post on Instagram

Total number of taps on the directions link in the IG User's profile.

The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies.

Total number of unique accounts following this profile

Total number of accounts this profile is following

The number of taps on your business address, call button, email button and text button.

Total number of media for this profile

The profile picture

Total number of unique users who have viewed at least one of the IG User's IG Media.

The number of comments on your posts, reels, videos and live videos.

The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions, including any interactions on boosted content.

The number of likes on your posts, reels, and videos.

The number of replies you received from your story, including text replies and quick reaction replies.

The number of reposts of your posts, stories, reels, and videos.

Deprecated legacy alias populated from the Instagram saves metric.

The number of saves of your posts, reels, and videos.

The number of shares of your posts, stories, reels, videos and live videos.

Total number of users who have viewed the IG User's profile within the specified period.

The profile Id of the instagram account.

Quarter of the year

Average time spent watching the reels video

Number of times the reels video was played from the beginning

Number of times the reels video was replayed

Number of times the reels video was shared

Percentage of reel views skipped during the first seconds of playback.

Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments

Total time spent watching the reels video

Number of times someone exited the story

Total number of navigation actions taken on the story.

Total number of replies to the story

Total number of swipes to the next account's story.

Total number of taps to see this story's previous photo or video

Total number of taps to see this story's next photo or video

Total number of taps on the text message link in the IG User's profile.

Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments

Total number of accounts that unfollowed you or left Instagram within the selected time period.

The username of the profile.

Url of the video thumbnail

The number of times your content was played or displayed. Content includes reels, posts, stories.

The website of the profile.

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.