Introduction

Datasources and destinations

Fields listing for Instagram

Profile's ID
The profile Id of the instagram account.
Field IDaccount/id
TypeTEXT
Data Typedimension
Instagram Id
The Id of the instagram account.
Field IDaccount/ig_id
TypeNUMBER
Data Typedimension
Username
The username of the profile.
Field IDaccount/username
TypeTEXT
Data Typedimension
Name
The name of the profile.
Field IDaccount/name
TypeTEXT
Data Typedimension
Biography
The biography of the profile.
Field IDaccount/biography
TypeTEXT
Data Typedimension
Website
The website of the profile.
Field IDaccount/website
TypeTEXT
Data Typedimension
Profile picture
The profile picture
Field IDaccount/profile_picture_url
TypeTEXT
Data Typedimension
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
TypeYEAR
Data Typedimension
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
TypeYEAR_QUARTER
Data Typedimension
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
TypeYEAR_MONTH
Data Typedimension
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
TypeYEAR_WEEK
Data Typedimension
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
TypeYEAR_MONTH_DAY
Data Typedimension
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
TypeYEAR_MONTH_DAY_HOUR
Data Typedimension
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
TypeQUARTER
Data Typedimension
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
TypeMONTH
Data Typedimension
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
TypeWEEK
Data Typedimension
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
TypeMONTH_DAY
Data Typedimension
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
TypeDAY_OF_WEEK
Data Typedimension
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
TypeDAY
Data Typedimension
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
TypeHOUR
Data Typedimension
Profile Followers
Total number of unique accounts following this profile
Field IDfollowers_count
TypeNUMBER
Data Typemetric
Profile follows
Total number of accounts this profile is following
Field IDfollows_count
TypeNUMBER
Data Typemetric
Profile media count
Total number of media for this profile
Field IDmedia_count
TypeNUMBER
Data Typemetric
Media ID
The id of the media object
Field IDphoto_video/id
TypeTEXT
Data Typedimension
Media Username
Username of user who created the media.
Field IDphoto_video/username
TypeTEXT
Data Typedimension
Media created at
The date of the created media.
Field IDphoto_video/timestamp
TypeYEAR_MONTH_DAY
Data Typedimension
Media Thumbnail url
The url of the media
Field IDphoto_video/media_url
TypeURL
Data Typedimension
Media Type
The type of the media like PHOTO, VIDEO, etc..
Field IDphoto_video/media_type
TypeTEXT
Data Typedimension
Permalink Url
URL of the post on Instagram
Field IDphoto_video/permalink
TypeURL
Data Typedimension
Media Product type
Surface where the media is published. Can be AD, FEED, STORY or REELS
Field IDphoto_video/media_product_type
TypeTEXT
Data Typedimension
Media Short Code
Shortcode of the post on Instagram
Field IDphoto_video/shortcode
TypeTEXT
Data Typedimension
Video Thumbnail url
Url of the video thumbnail
Field IDphoto_video/thumbnail_url
TypeTEXT
Data Typedimension
Media Caption
Caption of the post
Field IDphoto_video/caption
TypeTEXT
Data Typedimension
Media Comment Enabled
Whether or not the comments are enabled
Field IDphoto_video/is_comment_enabled
TypeBOOLEAN
Data Typedimension
Media Comments
Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.
Field IDphoto_video/comments_count
TypeNUMBER
Data Typedimension
Media Like
Total number of likes on the media object including replies.
Field IDphoto_video/like_count
TypeNUMBER
Data Typedimension
Media Engagement
Sum of likes_count, comment_count, and saved counts on the Media.
Field IDmedia_engagement
TypeNUMBER
Data Typemetric
Media Impression
Total number of times the Media has been seen.
Field IDmedia_impressions
TypeNUMBER
Data Typemetric
Media reach
Total number of unique Instagram accounts that have seen the Media.
Field IDmedia_reach
TypeNUMBER
Data Typemetric
Media saved
Total number of unique Instagram accounts that have saved the Media.
Field IDmedia_saved
TypeNUMBER
Data Typemetric
Media Video View
Total number of times the video IG Media has been seen. For album IG Media, the number of times all videos within the album have been seen.
Field IDmedia_video_views
TypeNUMBER
Data Typemetric
Media Carousel Engagement
Total number of likes and IG Comments on the album Media.
Field IDmedia_carousel_album_engagement
TypeNUMBER
Data Typemetric
(Deprecated) Media Carousel Impression
(deprecated, you can use Media Impressions instead) Total number of times the album Media has been seen.
Field IDmedia_carousel_album_impressions
TypeNUMBER
Data Typemetric
(Deprecated) Media Carousel reach
(deprecated, you can use Media Reach instead) Total number of unique Instagram accounts that have seen the album Media.
Field IDmedia_carousel_album_reach
TypeNUMBER
Data Typemetric
Media Carousel saved
Total number of unique Instagram accounts that have saved the album Media.
Field IDmedia_carousel_album_saved
TypeNUMBER
Data Typemetric
Media Carousel Video View
Total number of unique Instagram accounts that have viewed video IG Media within the album.
Field IDmedia_carousel_album_video_views
TypeNUMBER
Data Typemetric
(deprecated) date
Field IDdate
TypeYEAR_MONTH_DAY
Data Typemetric
Email Contacts
Total number of taps on the email link in the IG User's profile.
Field IDemail_contacts
TypeNUMBER
Data Typemetric
Follower Count
Total number of new followers each day within the specified range.
Field IDfollower_count
TypeNUMBER
Data Typemetric
Directions clicks
Total number of taps on the directions link in the IG User's profile.
Field IDget_directions_clicks
TypeNUMBER
Data Typemetric
Impressions
Total number of times the IG User's IG Media have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.
Field IDimpressions
TypeNUMBER
Data Typemetric
Phone Call Clicks
Total number of taps on the directions link in the IG User's profile.
Field IDphone_call_clicks
TypeNUMBER
Data Typemetric
Profile view
Total number of users who have viewed the IG User's profile within the specified period.
Field IDprofile_views
TypeNUMBER
Data Typemetric
Profile Reach
Total number of unique users who have viewed at least one of the IG User's IG Media.
Field IDreach
TypeNUMBER
Data Typemetric
Text Message Clicks
Total number of taps on the text message link in the IG User's profile.
Field IDtext_message_clicks
TypeNUMBER
Data Typemetric
Website Clicks
Total number of taps on the website link in the IG User's profile.
Field IDwebsite_clicks
TypeNUMBER
Data Typemetric
Online Follower
Total number of the IG User's followers who were online during the specified range.
Field IDonline_followers
TypeNUMBER
Data Typemetric
Age
The age.
Field IDage
TypeTEXT
Data Typedimension
Country
The Country.
Field IDcountry
TypeTEXT
Data Typedimension
City
The City.
Field IDcity
TypeTEXT
Data Typedimension
Language
The language.
Field IDlanguage
TypeTEXT
Data Typedimension
Gender
The Gender.
Field IDgender
TypeTEXT
Data Typedimension
Total reel interactions
Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments
Field IDmedia_total_interactions
TypeNUMBER
Data Typemetric
Reel plays
Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays
Field IDmedia_plays
TypeNUMBER
Data Typemetric
Media shares
The number of shares of your post. Album carousels and IGTV are not supported
Field IDmedia_shares
TypeNUMBER
Data Typemetric
Story exits
Number of times someone exited the story
Field IDmedia_exists
TypeNUMBER
Data Typemetric
Story replies
Total number of replies to the story
Field IDmedia_replies
TypeNUMBER
Data Typemetric
Story Taps forward
Total number of taps to see this story's next photo or video
Field IDmedia_taps_forward
TypeNUMBER
Data Typemetric
Story Taps back
Total number of taps to see this story's previous photo or video
Field IDmedia_taps_back
TypeNUMBER
Data Typemetric
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
TypeWEEK
Data Typedimension
Profile Total Interactions
The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions, including any interactions on boosted content.
Field IDtotal_interactions
TypeNUMBER
Data Typemetric
Profile Account Engaged
The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies.
Field IDaccounts_engaged
TypeNUMBER
Data Typemetric
Profile Total Like
The number of likes on your posts, reels, and videos.
Field IDlikes
TypeNUMBER
Data Typemetric
Profile Total Comments
The number of comments on your posts, reels, videos and live videos.
Field IDcomments
TypeNUMBER
Data Typemetric
Profile Total Saved
The number of saves of your posts, reels, and videos.
Field IDsaved
TypeNUMBER
Data Typemetric
Profile Total Shares
The number of shares of your posts, stories, reels, videos and live videos.
Field IDshares
TypeNUMBER
Data Typemetric
Profile Total Replies
The number of replies you received from your story, including text replies and quick reaction replies.
Field IDreplies
TypeNUMBER
Data Typemetric
Profile Link Taps
The number of taps on your business address, call button, email button and text button.
Field IDprofile_links_taps
TypeNUMBER
Data Typemetric
Unfollower Count
Total number of loose followers each day within the specified range.
Field IDunfollower_count
TypeNUMBER
Data Typemetric
Reels plays
Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays
Field IDmedia_reels_plays
TypeNUMBER
Data Typemetric
Reels replays
Number of times the reels video was replayed
Field IDmedia_reels_replays
TypeNUMBER
Data Typemetric
Reels initial plays
Number of times the reels video was played from the beginning
Field IDmedia_reel_initial_plays
TypeNUMBER
Data Typemetric
Reels shares
Number of times the reels video was shared
Field IDmedia_reel_shares
TypeNUMBER
Data Typemetric
Reels total interactions
Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments
Field IDmedia_reel_total_interactions
TypeNUMBER
Data Typemetric
Reels average watch time
Average time spent watching the reels video
Field IDmedia_reel_avg_watch_time
TypeNUMBER
Data Typemetric
Reels total time
Total time spent watching the reels video
Field IDmedia_reel_total_time
TypeNUMBER
Data Typemetric
Extracted Date
The date where the extraction take times.
Field ID_catchr_date_extract
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Platform Name
Return the platform name
Field ID_catchr_platform_name
TypeTEXT
Data Typedimension
Media Interaction
The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments
Field IDMediaInteraction
TypeNUMBER
Data Typemetric
Media Engagement Rate
Number of Media Interaction ( likes, saves, comments and shares ) divided by the Media Reach
Field IDMediaEngagementRate
TypeNUMBER
Data Typemetric