Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Ad Account Id Get the Ad Account Id. |
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Ad Account Name Get the Ad Account Name. |
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Owner user name Get the username of Ad Account owner. |
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Country Get the country of Ad Account. |
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Currency Get the currency of the Ad Account. |
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Year Year such as 2017. |
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Year Quarter Year and quarter. |
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Year month Year and month. |
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Year week Year and week. |
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Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Quarter of the year Quarter of the year |
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Month of the year Month of the year |
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Week of the year Week of the year |
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Month and day Month and day |
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Day of the week Week of the year |
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Day of the month Day of the year |
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Hour of the day Hour of the day |
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(deprecated) DATE |
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ROAS (Checkout) Average return on ad spend for checkout events. This metric may include conversions that are modeled. |
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CPC (micro) The cost per click in micro dollars |
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CPM Average cost per 1k paid impressions |
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CPM (micro) Cost per thousand first-order impressions in micro dollars |
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Paid CTR Paid Pin clicks divided by paid impressions |
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Earned CTR Earned Pin clicks divided by earned impressions |
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CPCV (100%) Average cost per video view that was watched to completion |
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CPCV (95%) Average cost per video that was watched until 95% of its length |
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Effective CPC Average cost per click |
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ECPC (micro) Effective CPC (including first-order and downstream clicks) in micro dollars |
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CPE Cost per engagement |
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ECPM in micro dollar ECPM in micro dollar |
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CPV Average cost per video view |
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CTR Total Pin clicks divided by total impressions |
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Impressions Engagement rate Total engagements divided by total impressions |
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Engagement rate The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks. |
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Idea Pin Product Tag Visit 1 The number of times someone taps on a product tagged within an Idea Pin you promoted |
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Idea Pin Product Tag Visit 2 The number of times someone taps on a product tagged within an Idea ad saved to another person's board |
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Paid impressions The number of times your ad was seen |
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Gross impressions Unfiltered number of times your ad was on screen (paid) |
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Earned impressions Total number of times your ad was viewed after being saved to another person's board |
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In-app CPA (Checkout) Average cost per in-app checkout event |
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Paid outbound clicks The total number of clicks to the destination URL associated with your ad |
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Earned outbound clicks The total number of clicks to the destination URL associated with your ad saved to another person's board |
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CPA (Page visit) Average cost per page visit event. This metric may include conversions that are modeled. |
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ROAS (Page visit) Average return on ad spend for page visit events. This metric may include conversions that are modeled. |
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Paid Impressions The number of impressions that you paid for |
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Paid save rate Paid saves divided by paid impressions |
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Spend Total amount you've spent during the reporting time period |
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Spend in account currency The money you spend for promoted Pins, in micro dollars |
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Conversions (Checkout) Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled. |
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Order value (Checkout) (micro dollars) Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Pin clicks The total number of clicks on your Pin to content on or off of Pinterest (paid and earned) |
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Click-through conversions (Checkout) Total number of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through order value (Checkout)(micro dollars) Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Signup) Number of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through value (Signup)(micro dollars) Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversions Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. This metric may include conversions that are modeled. |
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Engagement conversions (Checkout) Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Engagement order value (Checkout)(micro dollars) Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Engagement conversions (Signup) Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Engagement value (Signup)(micro dollars) Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Total Idea Pin product tag visits The number of times someone taps on a product tagged within an Idea Pin, paid and earned. |
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Frequency The average number of times each user saw your ad. |
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Reach Total number of unique users who saw your ads |
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Conversions (Page visit) Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Total save rate Total saves divided by total impressions |
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Conversions (Signup) Total number of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Value (Signup)(micro dollars) Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Total 3-Second Video Views Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) |
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Average Watch Time In Seconds Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback. |
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Total Video views Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned) |
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Total video starts Total number of times your video ad started playing (paid and earned) |
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Total video played at 100% Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) |
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Total video played at 25% Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) |
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Total video played at 50% Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) |
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Total video played at 75% Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) |
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Total video played at 95% Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) |
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View-through conversions (Checkout) Total number of checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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View-through order value (Checkout)(micro dollars) Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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View-through conversions (Signup) Number of signup events resulting from views of your ad. This metric may include conversions that are modeled. |
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View-through value (Signup)(micro dollars) Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web conversions (Checkout) Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Checkout)(micro dollars) Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Checkout) Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Checkout)(micro dollars) Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web engagement conversions (Checkout) Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Checkout)(micro dollars) Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web view-through conversions (Checkout) Total number of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Checkout)(micro dollars) Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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Earned 3-Second Video Views The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board |
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Earned video views The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board |
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Earned video starts Total number of times your video ad started playing after it was saved to another person's board |
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Earned video played at 100% Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point |
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Earned video played at 25% Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point |
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Earned video played at 50% Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point |
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Earned video played at 75% Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point |
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Earned video played at 95% Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point |
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Web CPA (Checkout) Average cost per web checkout event. This metric may include conversions that are modeled. |
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Web ROAS (Checkout) Average return on ad spend for web checkout events. This metric may include conversions that are modeled. |
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Campaign ID The unique identifier of the campaign |
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Campaign name The name of the campaign |
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Campaign status The status of the campaign |
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Lifetime spend cap The lifetime spend cap of the campaign |
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Daily spend cap The daily spend cap of the campaign |
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Order line ID The order line ID of the campaign |
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Campaign objective type The objective type of the campaign |
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Campaign Created Time The campaign created time. |
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Campaign Start time The campaign start time. |
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Campaign End Time The campaign end time. |
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Campaign Updated Time The campaign updated time. |
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Campaign Type The campaign type. |
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Ad Group Name The name of the Ad group |
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Ad Group status The status of the ad group |
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Ad Group Budget The budget of the ad group |
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Ad Group Bid The bid of the ad group |
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Ad Group Budget Type The budget type of the ad group |
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Ad Group Start Time The start time of the ad group |
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Ad Group End Time The end time of the ad group |
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Ad Group Lifetime Frequency Cap The lifetime frequency cap of the ad group |
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Ad Group Auto Targeting Enabled Return true if the ad group has targeting enabled. |
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Ad group Placement Group The placement group of the ad group |
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Ad Group Pacing Delivery Type The pacing delivery type of the ad group |
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Ad Group Conversation Learning Mode Type The conversation learning mode type of the ad group |
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Ad Group Summary Status The summary status of the ad group |
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Ad Group Feed Profile Id The feed profile id of the ad group |
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Ad group Billable Event The billable event value of the ad group |
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Ad Group ID The id of the ad group |
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Ad Group Type The type of the ad group |
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Ad Group Created Time Date and time the ad group has been created. |
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Ad Group Updated Time Date and time the ad group has been updated. |
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Ad Android Deep Link The android deep link of the ad. |
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Ad Click Tracking Url The click tracking url of the ad. |
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Ad Creative Type The creative type of the ad. |
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Ad Destination Url The destination url of the ad. |
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Ad IOS Deep Link The IOS deep link of the ad. |
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Ad Is Pin Deleted Return true if the ad is pin deleted. |
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Ad Is Removable Return true if the ad is removable. |
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Ad Name The ad name. |
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Ad Pin Id Pin id of the ad. |
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Ad Status Status of the ad. |
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Ad View Tracking Url The view tracking url of the ad. |
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Ad Collection Items Destination Url Template The ad url of the collection items destination. |
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Ad Created Time Time the ad has been created. |
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Ad ID Id of the ad. |
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Ad Review Status Review status of the ad. |
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Ad Type Type of the ad. |
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Ad Updated Time Updated Time of the ad. |
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Ad Summary Status Status of the ad summary. |
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Paid Pin clicks The total number of clicks on your Pin to content on or off of Pinterest |
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Earned Pin clicks Total number of Pin clicks from ads saved to another person's board |
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CLICKTHROUGH_GROSS |
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Order value (Checkout) Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Click-through order value (Checkout) Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through value (Signup) Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Engagement order value (Checkout) Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Engagement value (Signup) Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
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Value (Signup) Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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View-through order value (Checkout) Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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View-through value (Signup) Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web order value (Checkout) Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Checkout) Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web engagement order value (Checkout) Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web view-through order value (Checkout) Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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CPC The cost per click in dollars |
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Click-through conversions (Add to cart) The number of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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View-through conversions (Add to cart) Total number of add to cart events resulting from views of your ad. This metric may include conversions that are modeled. |
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Paid saves Total number of saves for your ad |
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Earned saves Number of times your ad was saved from another person's board |
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Total Saves The number of Repins from earned and paid sources |
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Paid engagements Paid actions taken as a result of your ads |
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Earned engagements Earned actions from ads saved to boards |
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Engagements The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves |
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Gross Pin clicks Unfiltered number of times someone clicks your ad (paid) |
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Cost per completed video view The cost per first-order completed video view in micro dollars |
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Cost per at least 95% completed video view The cost per first-order at least 95% completed video view in micro dollars |
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Cost per 2-second, 50% viewability video view The cost per first-order MRC video view in micro dollars |
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Cost Per Web Session In Dollars The cost per web session in dollars |
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Cost Per Web Session In Micro Dollars The cost per web session in micro dollars |
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Effective Cost Per Mille In Dollar Effective CPM (including first-order and downstream impressions) in micro dollars |
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Engagement The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. |
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Idea Pin Page Backward 1 The number of times someone goes back to a previous page within an Idea Pin you promoted |
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Idea Pin Page Backward 2 The number of times someone goes back to a previous page within your Idea Pin on someone else's board |
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Idea Pin Page Forward 1 The number of times someone advances to a new page within an Idea Pin you promoted |
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Idea Pin Page Forward 2 The number of times someone advances to a new page within your Idea Pin on someone else's board |
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Impressions The number of times your Pins were on screen. |
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In-app CPA (Add to cart) Average cost per in-app add to cart event |
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In-app ROAS (Add to cart) Average return on ad spend for in-app add to cart events |
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In-app CPA (App install) Average cost per in-app app install event |
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In-app ROAS (App install) Average return on ad spend for in-app app install events |
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In-app ROAS (Checkout) Average return on ad spend for in-app checkout events |
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In-app CPA (Website search) Average cost per in-app website search event |
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In-app ROAS (Website search) Average return on ad spend for in-app website search events |
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In-app CPA (Signup) Average cost per in-app signup event |
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In-app ROAS (Signup) Average return on ad spend for in-app signup events |
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In-app CPA (Unknown) Average cost per in-app unknown event |
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In-app ROAS (Unknown) Average return on ad spend for in-app unknown events |
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Offline CPA (Checkout) Average cost per offline checkout event |
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Offline ROAS (Checkout) Average return on ad spend for offline checkout events |
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Offline CPA (Custom) Average cost per offline custom event |
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Offline ROAS (Custom) Average return on ad spend for offline custom events |
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Offline CPA (Lead) Average cost per offline lead event |
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Offline ROAS (Lead) Average return on ad spend for offline lead events |
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Offline CPA (Signup) Average cost per offline signup event |
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Offline ROAS (Signup) Average return on ad spend for offline signup events |
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Offline CPA (Unknown) Average cost per offline unknown event |
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Offline ROAS (Unknown) Average return on ad spend for offline unknown events |
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Buyable Pin in app checkouts The number of first-order onsite checkouts from your promoted Pins |
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Outbound clicks The number of times people perform actions that lead them to a destination off Pinterest. |
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Add To Cart The number of times people perform actions that lead them to an Add To Cart. |
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Outbound click rate The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen. |
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Pin click The total number of clicks on your Pin so it opens in closeup. |
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Pin click rate The total number of clicks from your Pin to content on or off Pinterest, divided by the total number of times your Pins were on screen. |
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Pinterest CPA (Checkout) Average cost per Pinterest checkout event |
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Pinterest ROAS (Checkout) Average return on ad spend for Pinterest checkout events |
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Played to 95% The number of times your video was viewed to 95% of its length. |
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Saves The number of times people saved your Pin to a board. |
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Save rate The total saves of your Pins divided by the total number of times your Pins were on screen. |
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Add to cart desktop action -> desktop conversion Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
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Add to cart desktop action -> mobile conversion Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
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Add to cart desktop action -> tablet conversion Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
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Add to cart mobile action -> desktop conversion Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
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Add to cart mobile action -> mobile conversion Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
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Add to cart mobile action -> tablet conversion Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
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Add to cart tablet action -> desktop conversion Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
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Add to cart tablet action -> mobile conversion Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
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Add to cart tablet action -> tablet conversion Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
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Conversions (App install) Total number of app install events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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App install desktop action -> desktop conversion Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
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App install desktop action -> mobile conversion Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
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App install desktop action -> tablet conversion Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
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App install mobile action -> desktop conversion Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
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App install mobile action -> mobile conversion Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
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App install mobile action -> tablet conversion Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
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App install tablet action -> desktop conversion Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
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App install tablet action -> mobile conversion Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
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App install tablet action -> tablet conversion Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
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Value (App install) Total value of app install events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Checkout desktop action -> desktop conversion Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
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Checkout desktop action -> mobile conversion Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
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Checkout desktop action -> tablet conversion Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
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Checkout mobile action -> desktop conversion Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
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Checkout mobile action -> mobile conversion Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
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Checkout mobile action -> tablet conversion Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
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Order quantity (Checkout) The total quantity from checkout conversions |
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Checkout tablet action -> desktop conversion Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
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Checkout tablet action -> mobile conversion Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
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Checkout tablet action -> tablet conversion Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
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Conversion quantity from add to cart - clicks The quantity from total click add-to-cart actions from your promoted Pins |
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Click-through value (Add to cart) Total value of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (App install) Total number of app install events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through value (App install) Total value of app install events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through order quantity (Checkout) The quantity from total clickthrough checkouts from your promoted Pins |
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Click-through conversions (Custom) Total number of custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from custom - clicks The quantity from total click custom actions from your promoted Pins |
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Click-through value (Custom) Total value of custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Lead) Total number of lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from lead - clicks The quantity from total click lead actions from your promoted Pins |
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Click-through value (Lead) Total value of lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Page visit) Total number of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from page visit - clicks The quantity from total clickthrough page visits from your promoted Pins |
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Click-through value (Page visit) Total value of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Website search) Total number of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from search - clicks The quantity from total click search actions from your promoted Pins |
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Click-through value (Website search) Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from signup - clicks The quantity from total clickthrough sign ups from your promoted Pins |
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Click-through conversions (Unknown) Total number of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from unknown - clicks The quantity from total click unknown actions from your promoted Pins |
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Click-through value (Unknown) Total value of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Category view) Total number of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Conversion quantity from view category - clicks The quantity from total click view category actions from your promoted Pins |
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Click-through value (Category view) Total value of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Click-through conversions (Watch video) Total number of watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from watch video - clicks The quantity from total click watch video actions from your promoted Pins |
| ||||||
Click-through value (Watch video) Total value of watch video events resulting from engagements with your ad. This metric may include conversions that are modeled. |
| ||||||
Total conversion quantity The quantity from web conversions from your promoted Pins, including both first-order and downstream |
| ||||||
Total conversion value The value from web conversions from your promoted Pins, including both first-order and downstream, in micro dollars |
| ||||||
Conversions (Custom) Total number of custom events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| ||||||
Custom desktop action -> desktop conversion Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Custom desktop action -> mobile conversion Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Custom desktop action -> tablet conversion Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Custom mobile action -> desktop conversion Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Custom mobile action -> mobile conversion Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Custom mobile action -> tablet conversion Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Custom tablet action -> desktop conversion Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Custom tablet action -> mobile conversion Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Custom tablet action -> tablet conversion Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Engagement conversions (Add to cart) Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from add to cart - engagements The quantity from total engagement add-to-cart actions from your promoted Pins |
| ||||||
Engagement value (Add to cart) Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (App install) Total number of app install events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| ||||||
Engagement value (App install) Total value of app install events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Engagement order quantity (Checkout) The quantity from total engagement checkouts from your promoted Pins |
| ||||||
Engagement conversions (Custom) Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from custom - engagements The quantity from total engagement custom actions from your promoted Pins |
| ||||||
Engagement value (Custom) Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (Lead) Total number of lead events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from lead - engagements The quantity from total engagement lead actions from your promoted Pins |
| ||||||
Engagement value (Lead) Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (Page visit) Total number of page visit events resulting from engagement with yor ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from page visits The quantity from total engagement page visits from your promoted Pins |
| ||||||
Engagement value (Page visit) Total value of page visit events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (Website search) Total number of website search events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from search - engagements The quantity from total engagement search actions from your promoted Pins |
| ||||||
Engagement value (Website search) Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from signup - engagements The quantity from total engagement sign ups from your promoted Pins |
| ||||||
Engagement conversions (Unknown) Total number of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from unknown - engagements The quantity from total engagement unknown actions from your promoted Pins |
| ||||||
Engagement value (Unknown) Total value of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (Category view) Total number of category view events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from view category - engagements The quantity from total engagement view category actions from your promoted Pins |
| ||||||
Engagement value (Category view) Total value of category events resulting from engagements with your ad (via save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| ||||||
Engagement conversions (Watch video) Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from watch video - engagements The quantity from total engagement watch video actions from your promoted Pins |
| ||||||
Engagement value (Watch video) Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| ||||||
Total Idea Pin page backward The total number of times someone goes back to a previous page within an Idea Pin, including paid and earned |
| ||||||
Total Idea Pin page forward The total number of times someone advances to a new page within an Idea Pin, including paid and earned |
| ||||||
In-app conversions (Add to cart) Total number of in-app add to cart events resulting from clicks on your ad |
| ||||||
In-app order value (Add to cart) Total value of in-app add to cart events resulting from interactions with your ad |
| ||||||
In-app conversions (App install) Total number of in-app app install events resulting from clicks on your ad |
| ||||||
In-app order value (App install) Total value of in-app app install events resulting from interactions with your ad |
| ||||||
In-app conversions (Checkout) Total number of in-app checkout events resulting from clicks on your ad |
| ||||||
In-app order value (Checkout) Total value of in-app checkout events resulting from interactions with your ad |
| ||||||
In-app click-through conversions (Add to cart) Total number of in-app add to cart events resulting from clicks on your ad |
| ||||||
In-app click-through order value (Add to cart) Total value of in-app add to cart events resulting from clicks on your ad |
| ||||||
In-app click-through conversions (App install) Total number of in-app app install events resulting from clicks on your ad |
| ||||||
In-app click-through order value (App install) Total value of in-app app install events resulting from clicks on your ad |
| ||||||
In-app click-through conversions (Checkout) Total number of in-app checkout events resulting from clicks on your ad |
| ||||||
In-app click-through order value (Checkout) Total value of in-app checkout events resulting from clicks on your ad |
| ||||||
In-app click-through conversions (Website search) Total number of in-app website search events resulting from clicks on your ad |
| ||||||
In-app click-through order value (Website search) Total value of in-app website search events resulting from clicks on your ad |
| ||||||
In-app click-through conversions (Signup) Total number of in-app signup events resulting from clicks on your ad |
| ||||||
In-app click-through order value (Signup) Total value of in-app signup events resulting from clicks on your ad |
| ||||||
In-app click-through conversions (Unknown) Total number of in-app unknown events resulting from clicks on your ad |
| ||||||
In-app click-through order value (Unknown) Total value of in-app unknown events resulting from clicks on your ad |
| ||||||
In-app engagement conversions (Add to cart) Total number of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (Add to cart) Total value of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement conversions (App install) Total number of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (App install) Total value of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement conversions (Checkout) Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (Checkout) Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement conversions (Website search) Total number of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (Website search) Total value of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement conversions (Signup) Total number of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (Signup) Total value of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement conversions (Unknown) Total number of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app engagement order value (Unknown) Total value of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
In-app conversions (Website search) Total number of in-app website search events resulting from clicks on your ad |
| ||||||
In-app order value (Website search) Total value of in-app website search events resulting from interactions with your ad |
| ||||||
In-app conversions (Signup) Total number of in-app signup events resulting from clicks on your ad |
| ||||||
In-app order value (Signup) Total value of in-app signup events resulting from interactions with your ad |
| ||||||
In-app conversions (Unknown) Total number of in-app unknown events resulting from clicks on your ad |
| ||||||
In-app order value (Unknown) Total value of in-app unknown events resulting from interactions with your ad |
| ||||||
In-app view-through conversions (Add to cart) Total number of in-app add to cart events resulting from views of your ad |
| ||||||
In-app view-through order value (Add to cart) Total value of in-app add to cart events resulting from views of your ad |
| ||||||
In-app view-through conversions (App install) Total number of in-app app install events resulting from views of your ad |
| ||||||
In-app view-through order value (App install) Total value of in-app app install events resulting from views of your ad |
| ||||||
In-app view-through conversions (Checkout) Total number of in-app checkout events resulting from views of your ad |
| ||||||
In-app view-through order value (Checkout) Total value of in-app checkout events resulting from views of your ad |
| ||||||
In-app view-through conversions (Website search) Total number of in-app website search events resulting from views of your ad |
| ||||||
In-app view-through order value (Website search) Total value of in-app website search events resulting from views of your ad |
| ||||||
In-app view-through conversions (Signup) Total number of in-app signup events resulting from views of your ad |
| ||||||
In-app view-through order value (Signup) Total value of in-app signup events resulting from views of your ad |
| ||||||
In-app view-through conversions (Unknown) Total number of in-app unknown events resulting from views of your ad |
| ||||||
In-app view-through order value (Unknown) Total value of in-app unknown events resulting from views of your ad |
| ||||||
Conversions (Lead) Total number of lead events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| ||||||
Lead desktop action -> desktop conversion Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Lead desktop action -> mobile conversion Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Lead desktop action -> tablet conversion Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Lead mobile action -> desktop conversion Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Lead mobile action -> mobile conversion Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Lead mobile action -> tablet conversion Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Lead tablet action -> desktop conversion Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Lead tablet action -> mobile conversion Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Lead tablet action -> tablet conversion Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Offline conversions (Checkout) Total number of offline checkout events resulting from clicks on your ad |
| ||||||
Offline order value (Checkout) Total value of offline checkout events resulting from interactions with your ad |
| ||||||
Offline click-through conversions (Checkout) Total number of offline checkout events resulting from clicks on your ad |
| ||||||
Offline click-through order value (Checkout) Total value of offline checkout events resulting from clicks on your ad |
| ||||||
Offline click-through conversions (Custom) Total number of offline custom events resulting from clicks on your ad |
| ||||||
Offline click-through order value (Custom) Total value of offline custom events resulting from clicks on your ad |
| ||||||
Offline click-through conversions (Lead) Total number of offline lead events resulting from clicks on your ad |
| ||||||
Offline click-through order value (Lead) Total value of offline lead events resulting from clicks on your ad |
| ||||||
Offline click-through conversions (Signup) Total number of offline signup events resulting from clicks on your ad |
| ||||||
Offline click-through order value (Signup) Total value of offline signup events resulting from clicks on your ad |
| ||||||
Offline click-through conversions (Unknown) Total number of offline unknown events resulting from clicks on your ad |
| ||||||
Offline click-through order value (Unknown) Total value of offline unknown events resulting from clicks on your ad |
| ||||||
Offline conversions (Custom) Total number of offline custom events resulting from clicks on your ad |
| ||||||
Offline order value (Custom) Total value of offline custom events resulting from interactions with your ad |
| ||||||
Offline engagement conversions (Checkout) Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement order value (Checkout) Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement conversions (Custom) Total number of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement order value (Custom) Total value of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement conversions (Lead) Total number of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement order value (Lead) Total value of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement conversions (Signup) Total number of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement order value (Signup) Total value of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement conversions (Unknown) Total number of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline engagement order value (Unknown) Total value of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| ||||||
Offline conversions (Lead) Total number of offline lead events resulting from clicks on your ad |
| ||||||
Offline order value (Lead) Total value of offline lead events resulting from interactions with your ad |
| ||||||
Offline conversions (Signup) Total number of offline signup events resulting from clicks on your ad |
| ||||||
Offline order value (Signup) Total value of offline signup events resulting from interactions with your ad |
| ||||||
Offline conversions (Unknown) Total number of offline unknown events resulting from clicks on your ad |
| ||||||
Offline order value (Unknown) Total value of offline unknown events resulting from interactions with your ad |
| ||||||
Offline view-through conversions (Checkout) Total number of offline checkout events resulting from views of your ad |
| ||||||
Offline view-through order value (Checkout) Total value of offline checkout events resulting from views of your ad |
| ||||||
Offline view-through conversions (Custom) Total number of offline custom events resulting from views of your ad |
| ||||||
Offline view-through order value (Custom) Total value of offline custom events resulting from views of your ad |
| ||||||
Offline view-through conversions (Lead) Total number of offline lead events resulting from views of your ad |
| ||||||
Offline view-through order value (Lead) Total value of offline lead events resulting from views of your ad |
| ||||||
Offline view-through conversions (Signup) Total number of offline signup events resulting from views of your ad |
| ||||||
Offline view-through order value (Signup) Total value of offline signup events resulting from views of your ad |
| ||||||
Offline view-through conversions (Unknown) Total number of offline unknown events resulting from views of your ad |
| ||||||
Offline view-through order value (Unknown) Total value of offline unknown events resulting from views of your ad |
| ||||||
Page visit desktop action -> desktop conversion Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Page visit desktop action -> mobile conversion Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Page visit desktop action -> tablet conversion Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Page visit mobile action -> desktop conversion Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Page visit mobile action -> mobile conversion Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Page visit mobile action -> tablet conversion Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Page visit tablet action -> desktop conversion Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Page visit tablet action -> mobile conversion Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Page visit tablet action -> tablet conversion Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Pinterest conversions (Checkout) Total number of Pinterest checkout events resulting from clicks on your ad |
| ||||||
Pinterest order value (Checkout) Total value of Pinterest checkout events resulting from interactions with your ad |
| ||||||
Search desktop action -> desktop conversion Number of search conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Search desktop action -> mobile conversion Number of search conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Search desktop action -> tablet conversion Number of search conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Search mobile action -> desktop conversion Number of search conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Search mobile action -> mobile conversion Number of search conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Search mobile action -> tablet conversion Number of search conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Search tablet action -> desktop conversion Number of search conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Search tablet action -> mobile conversion Number of search conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Search tablet action -> tablet conversion Number of search conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Signup desktop action -> desktop conversion Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Signup desktop action -> mobile conversion Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Signup desktop action -> tablet conversion Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Signup mobile action -> desktop conversion Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Signup mobile action -> mobile conversion Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Signup mobile action -> tablet conversion Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Signup tablet action -> desktop conversion Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Signup tablet action -> mobile conversion Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Signup tablet action -> tablet conversion Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Unknown desktop action -> desktop conversion Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Unknown desktop action -> mobile conversion Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Unknown desktop action -> tablet conversion Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Unknown mobile action -> desktop conversion Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Unknown mobile action -> mobile conversion Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Unknown mobile action -> tablet conversion Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Unknown tablet action -> desktop conversion Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Unknown tablet action -> mobile conversion Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Unknown tablet action -> tablet conversion Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Conversion quantity from add to cart - views The quantity from total view add-to-cart actions from your promoted Pins |
| ||||||
View-through value (Add to cart) Total value of add to cart events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (App install) Total number of app install events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through value (App install) Total value of app install events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View category desktop action -> desktop conversion Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
View category desktop action -> mobile conversion Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
View category desktop action -> tablet conversion Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
View category mobile action -> desktop conversion Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
View category mobile action -> mobile conversion Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
View category mobile action -> tablet conversion Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
View category tablet action -> desktop conversion Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
View category tablet action -> mobile conversion Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
View category tablet action -> tablet conversion Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
View-through order quantity (Checkout) The quantity from total view checkouts from your promoted Pins |
| ||||||
View-through conversions (Custom) Total number of custom events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from custom - views The quantity from total view custom actions from your promoted Pins |
| ||||||
View-through value (Custom) Total value of custom events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (Lead) Total number of lead events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from lead - views The quantity from total view lead actions from your promoted Pins |
| ||||||
View-through value (Lead) Total value of lead events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (Page visit) Total number of page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from page visit - views The quantity from total view page visits from your promoted Pins |
| ||||||
View-through value (Page visit) Total value of page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (Website search) Total number of website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from search - views The quantity from total view search actions from your promoted Pins |
| ||||||
View-through value (Website search) Total value of website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from signup - views The quantity from total view sign ups from your promoted Pins |
| ||||||
View-through conversions (Unknown) Number of unknown events resulting from views of your ads. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from unknown - views The quantity from total view unknown actions from your promoted Pins |
| ||||||
View-through value (Unknown) Total value of unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (Category view) Total number of category view events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from view category - views The quantity from total view view category actions from your promoted Pins |
| ||||||
View-through value (Category view) Total value of category events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| ||||||
View-through conversions (Watch video) Total number of watch video events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Conversion quantity from watch video - views The quantity from total view watch video actions from your promoted Pins |
| ||||||
View-through value (Watch video) Total value of watch video events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Watch video desktop action -> desktop conversion Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| ||||||
Watch video desktop action -> mobile conversion Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| ||||||
Watch video desktop action -> tablet conversion Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| ||||||
Watch video mobile action -> desktop conversion Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| ||||||
Watch video mobile action -> mobile conversion Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| ||||||
Watch video mobile action -> tablet conversion Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| ||||||
Watch video tablet action -> desktop conversion Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| ||||||
Watch video tablet action -> mobile conversion Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| ||||||
Watch video tablet action -> tablet conversion Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| ||||||
Web conversions (Add to cart) Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Add to cart) Total value of web add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Add to cart) Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Add to cart) Total value of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Custom) Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Custom) Total value of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Lead) Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Lead) Total value of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Page visit) Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Page visit) Total value of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Website search) Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Website search) Total value of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Signup) Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Signup) Total value of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Unknown) Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Unknown) Total value of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Category view) Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Category view) Total value of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through conversions (Watch video) Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web click-through order value (Watch video) Total value of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web conversions (Custom) Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Custom) Total value of web custom events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web engagement conversions (Add to cart) Total number of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Add to cart) Total value of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Custom) Total number of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Custom) Total value of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Lead) Total number of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Lead) Total value of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Page visit) Total number of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Page visit) Total value of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Website search) Total number of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Website search) Total value of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Signup) Total number of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Signup) Total value of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Unknown) Total number of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Unknown) Total value of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Category view) Total number of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Category view) Total value of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement conversions (Watch video) Total number of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web engagement order value (Watch video) Total value of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
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Web conversions (Lead) Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Lead) Total value of web lead events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web conversions (Page visit) Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Page visit) Total value of web page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web conversions (Website search) Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Website search) Total value of web website search events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web sessions Total number of sessions loaded in a browser |
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Web conversions (Signup) Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Signup) Total value of web signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web conversions (Unknown) Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Unknown) Total value of web unknown events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Add to cart) Total number of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Add to cart) Total value of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web conversions (Category view) Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Category view) Total value of web category view events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Custom) Total number of web custom events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Custom) Total value of web custom events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Lead) Total number of web lead events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view order value (Lead) Total value of web lead events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Page visit) Total number of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Page visit) Total value of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Web view-through conversions (Website search) Total number of web website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Web view-through order value (Website search) Total value of web website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| ||||||
Web view-through conversions (Signup) Total number of web signup events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Signup) Total value of web signup events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Unknown) Total number of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Unknown) Total value of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Category view) Total number of web category view events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Category view) Total value of web category view events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through conversions (Watch video) Total number of web watch video events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web view-through order value (Watch video) Total value of web watch video events resulting from views of your ad. This metric may include conversions that are modeled. |
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Web conversions (Watch video) Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled. |
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Web order value (Watch video) Total value of web watch video events resulting from interactions with your ad. This metric may include conversions that are modeled. |
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10-second plays The number of times your video was viewed for at least 10 seconds. |
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3-Second Video Views The number of times your video ad played continuously for 3 seconds while 50% in view |
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Average video play time The average time someone spent playing the video and static image cards included in your pin. |
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Paid average video play time Average watch time of all video ads, including seeks and loops. Start time is calculated based on video playback start time |
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Earned average video play time Average watch time of all video ads, including seeks and loops after it was saved to another person's board. Start time is calculated based on video playback start time |
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Video length Runtime of your video ad |
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Video views The amount of views for at least 2 seconds with 50% of video in view. |
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Paid video views The number of times your video ad played continuously for 2 seconds while 50% in view |
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Paid video starts Number of times your video ad started playing |
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Paid video played at 100% Number of times your video ad reached 100% of its length, including views that skipped ahead to this point |
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Paid video played at 25% Number of times your video ad reached 25% of its length, including views that skipped ahead to this point |
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Paid video played at 50% Number of times your video ad reached 50% of its length, including views that skipped ahead to this point |
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Paid video played at 75% Number of times your video ad reached 75% of its length, including views that skipped ahead to this point |
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Paid video played at 95% Number of times your video ad reached 95% of its length, including views that skipped ahead to this point |
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Video Start Total number of video starts. |
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Total play time (minutes) The total play time for your video in minutes. |
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Web CPA (Add to cart) Average cost per web add to cart event. This metric may include conversions that are modeled. |
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Web ROAS (Add to cart) Average return on ad spend for web add to cart events. This metric may include conversions that are modeled. |
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Web CPA (Custom) Average cost per web custom event. This metric may include conversions that are modeled. |
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Web ROAS (Custom) Average return on ad spend for web custom events. This metric may include conversions that are modeled. |
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Web CPA (Lead) Average cost per web lead event. This metric may include conversions that are modeled. |
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Web ROAS (Lead) Average return on ad spend for web lead events. This metric may include conversions that are modeled. |
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Web CPA (Page visit) Average cost per web page visit event. This metric may include conversions that are modeled. |
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Web ROAS (Page visit) Average return on ad spend for web page visit events. This metric may include conversions that are modeled. |
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Web CPA (Website search) Average cost per web website search event. This metric may include conversions that are modeled. |
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Web ROAS (Website search) Average return on ad spend for web website search events. This metric may include conversions that are modeled. |
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Paid web sessions Number of paid sessions loaded in a browser |
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Earned web sessions Number of earned sessions loaded in a browser |
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Web CPA (Signup) Average cost per web signup event. This metric may include conversions that are modeled. |
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Web ROAS (Signup) Average return on ad spend for web signup events. This metric may include conversions that are modeled. |
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Web CPA (Unknown) Average cost per web unknown event. This metric may include conversions that are modeled. |
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Web ROAS (Unknown) Average return on ad spend for web unknown events. This metric may include conversions that are modeled. |
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Web CPA (Category view) Average cost per web category view event. This metric may include conversions that are modeled. |
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Web ROAS (Category view) Average return on ad spend for web category view events. This metric may include conversions that are modeled. |
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Web CPA (Watch video) Average cost per web watch video event. This metric may include conversions that are modeled. |
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Web ROAS (Watch video) Average return on ad spend for web watch video events. This metric may include conversions that are modeled. |
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Save rate paid The rate of paid Repins |
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Save rate earned The rate of earned Repins |
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Feed Id Get the feed Id. |
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Feed Created At Get the feed created at. |
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Feed Updated At Get the feed updated at. |
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Feed Default Country Get the feed default country. |
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Feed Default Availability Get the feed default availability. |
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Feed Default Currency Get the feed default currency. |
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Feed Name Get the feed name. |
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Feed Format Get the feed format. |
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Feed Default Locale Get the feed default locale. |
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Feed Location Get the feed Location. |
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Feed Preferred Processing Schedule Time Get the feed preferred processing schedule time. |
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Feed Preferred Processing Schedule Timezone Get the feed processing schedule timezone. |
| ||||||
Feed Status Get the feed Status. |
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Product Id Get the Product id. |
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Product Created At Get the Product created at. |
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Product Link The link of the Product. |
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Product Title Title of the Product. |
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Product Description Description of the Product. |
| ||||||
Product Dominant Color Dominant Product color. Hex number, e.g. "#6E7874". |
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Product Alt Text |
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Product Creative Type Enum: "REGULAR" "VIDEO" "SHOPPING" "CAROUSEL" "MAX_VIDEO" "SHOP_THE_PIN" "COLLECTION" "IDEA" "SHOWCASE" "QUIZ"Ad creative type enum.Note: SHOP_THE_PIN has been deprecated. Please use COLLECTION instead. |
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Product Board Id The board to which this Product belongs. |
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Product Board Section Id The board section to which this Product belongs. |
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Product Board Owner Username Username of the board owner. |
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Product Is Owner Whether the "operation user_account" is the Product owner. |
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Product Media Type Product media type. |
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Product Parent Pin Id The source Product id if this Product was saved from another Pin. |
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Product Is Standard Whether the Product is standard or not. See documentation on Changes to Product creation for more information. |
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Product Has Been Promoted Whether the Product has been promoted or not. |
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Product Note Private note for this Product. Learn more. |
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Product Group Id Get the product group Id. |
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Product Group Created At Get the Product Group created at. |
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Product Group Updated At Get the Product Group updated at. |
| ||||||
Product Group Name Get the Product Group name. |
| ||||||
Product Group Description Get the Product Group Description. |
| ||||||
Product Group Is Featured Get the Product Group is featured. |
| ||||||
Product Group Type Get the Product Group type. |
| ||||||
Product Group Status Get the product group Status. |
| ||||||
Keyword Id Get the Keyword id. |
| ||||||
Keyword Is Archived Is Keyword archived. |
| ||||||
Keyword Parent Id Keyword parent entity ID (advertiser, campaign, ad group). |
| ||||||
Keyword Parent Type Parent entity type (advertiser, campaign, ad group). |
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Keyword Type Always keyword. |
| ||||||
Keyword Bid Keyword custom bid - null if inherited from parent ad group. |
| ||||||
Keyword Match Type Enum: "BROAD" "PHRASE" "EXACT" "EXACT_NEGATIVE" "PHRASE_NEGATIVE" nullKeyword match type. |
| ||||||
Keyword Value Keyword value (120 chars max). |
| ||||||
Extracted Date The date where the extraction take times. |
| ||||||
Platform Name Return the platform name |
|
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