Introduction

Datasources and destinations

Find all the data sources available at www.catchr.io/connectors
Find all the destinations available at www.catchr.io/destinations

Fields listing for Snapchat Ads

Ad Account Id

Id of a Ad Account.

Field ID	adaccount/id
Type	TEXT
Data Type	dimension

Account name

The Account name

Field ID	adaccount/name
Type	TEXT
Data Type	dimension

Account type

The Account type. Can be DIRECT or PARTNER.

Field ID	adaccount/type
Type	TEXT
Data Type	dimension

Account status

The Account status.

Field ID	adaccount/status
Type	TEXT
Data Type	dimension

Organization ID

The Organization ID.

Field ID	adaccount/organization_id
Type	TEXT
Data Type	dimension

Account currency

The Account currency. Can be AUD, CAD, EUR, GBP or USD.

Field ID	adaccount/currency
Type	TEXT
Data Type	dimension

Account timezone

The Account timezone.

Field ID	adaccount/timezone
Type	TEXT
Data Type	dimension

Organization ID of Advertiser

Organization ID of the Advertiser selected.

Field ID	adaccount/advertiser_organization_id
Type	TEXT
Data Type	dimension

Id du centre de facturation

Field ID	adaccount/billing_center_id
Type	TEXT
Data Type	dimension

Type of billing

Type of billing. Can be IO or REVOLVING.

Field ID	adaccount/billing_type
Type	TEXT
Data Type	dimension

Agency Representing Client

The Agency Representing Client.

Field ID	adaccount/agency_representing_client
Type	BOOLEAN
Data Type	dimension

Client paying invoices

The Client Paying invoices. Required if agency_representing_client is true and if Advertiser is based in France or targeting Ads to audiences in France.

Field ID	adaccount/client_paying_invoices
Type	BOOLEAN
Data Type	dimension

Year

Year such as 2017.

Field ID	_NORMALIZED_DATE_FIELD_YEAR
Type	YEAR
Data Type	dimension

Year Quarter

Year and quarter.

Field ID	_NORMALIZED_DATE_FIELD_YEAR_QUARTER
Type	YEAR_QUARTER
Data Type	dimension

Year month

Year and month.

Field ID	_NORMALIZED_DATE_FIELD_YEAR_MONTH
Type	YEAR_MONTH
Data Type	dimension

Year week

Year and week.

Field ID	_NORMALIZED_DATE_FIELD_YEAR_WEEK
Type	YEAR_WEEK
Data Type	dimension

Date

Year, month, and day.

Field ID	_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
Type	YEAR_MONTH_DAY
Data Type	dimension

Year month day hour

Year, month, day, and hour.

Field ID	_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
Type	YEAR_MONTH_DAY_HOUR
Data Type	dimension

Quarter of the year

Field ID	_NORMALIZED_DATE_FIELD_QUARTER
Type	QUARTER
Data Type	dimension

Month of the year

Field ID	_NORMALIZED_DATE_FIELD_MONTH
Type	MONTH
Data Type	dimension

Week of the year

Field ID	_NORMALIZED_DATE_FIELD_WEEK
Type	WEEK
Data Type	dimension

Month and day

Field ID	_NORMALIZED_DATE_FIELD_MONTH_DAY
Type	MONTH_DAY
Data Type	dimension

Day of the week

Week of the year

Field ID	_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
Type	DAY_OF_WEEK
Data Type	dimension

Day of the month

Day of the year

Field ID	_NORMALIZED_DATE_FIELD_DAY
Type	DAY
Data Type	dimension

Hour of the day

Field ID	_NORMALIZED_DATE_FIELD_HOUR
Type	HOUR
Data Type	dimension

Campaign Id

Id of a Campaign.

Field ID	campaign/id
Type	TEXT
Data Type	dimension

Campaign name

The Campaign name

Field ID	campaign/name
Type	TEXT
Data Type	dimension

Daily budget (Microdollar)

The daily budget in microdollar.

Field ID	campaign/daily_budget_micro
Type	NUMBER
Data Type	dimension

Campaign status

The campaign status.

Field ID	campaign/status
Type	TEXT
Data Type	dimension

Campaign start date

The campaign start date and time.

Field ID	campaign/start_time
Type	TEXT
Data Type	dimension

Ad Squad Id

Id of a Ad Squad.

Field ID	ad_squad/id
Type	TEXT
Data Type	dimension

Ad Squad name

The Ad Squad name

Field ID	ad_squad/name
Type	TEXT
Data Type	dimension

Ad Squad status

The Ad Squad status.

Field ID	ad_squad/status
Type	TEXT
Data Type	dimension

Ad Squad type

The Ad Squad type.

Field ID	ad_squad/type
Type	TEXT
Data Type	dimension

Ad Squad billing event

The Ad Squad billing event.

Field ID	ad_squad/billing_event
Type	TEXT
Data Type	dimension

Ad Squad auto bid

Get if the Ad Squad is in auto bid mode.

Field ID	ad_squad/auto_bid
Type	BOOLEAN
Data Type	dimension

Ad Squad target bid

Get if the Ad Squad is in target bid mode.

Field ID	ad_squad/target_bid
Type	BOOLEAN
Data Type	dimension

Ad Squad bid strategy

Ad Squad bid strategy.

Field ID	ad_squad/bid_strategy
Type	TEXT
Data Type	dimension

Ad Squad daily budget (Micro)

The Ad Squad daily budget (in micro).

Field ID	ad_squad/daily_budget_micro
Type	NUMBER
Data Type	dimension

Ad Squad optimization goal

The Ad Squad optimization goal.

Field ID	ad_squad/optimization_goal
Type	TEXT
Data Type	dimension

Ad Squad start date

The Ad Squad start date and time.

Field ID	ad_squad/start_time
Type	TEXT
Data Type	dimension

Ad Id

Id of an Ad.

Field ID	ad/id
Type	TEXT
Data Type	dimension

Ad name

The Ad name

Field ID	ad/name
Type	TEXT
Data Type	dimension

Ad status

The Ad status.

Field ID	ad/status
Type	TEXT
Data Type	dimension

Ad type

The Ad type.

Field ID	ad/type
Type	TEXT
Data Type	dimension

(deprecated) DATE

Field ID	DATE
Type	YEAR_MONTH_DAY
Data Type	metric

Spend

Amount Spent

Field ID	spend
Type	NUMBER
Data Type	metric

Swipes

Swipe-Up Count

Field ID	swipes
Type	NUMBER
Data Type	metric

Impressions

Impression Count

Field ID	impressions
Type	NUMBER
Data Type	metric

View Time (millisecondes)

Use screen_time_millis instead. Total Time Spent on top Snap Ad (milliseconds)

Field ID	view_time_millis
Type	NUMBER
Data Type	metric

Screen time (millisecondes)

Total Time Spent on top Snap Ad (milliseconds)

Field ID	screen_time_millis
Type	NUMBER
Data Type	metric

Quartile 25%

Video Views to 25%

Field ID	quartile_1
Type	NUMBER
Data Type	metric

Quartile 50%

Video Views to 50%

Field ID	quartile_2
Type	NUMBER
Data Type	metric

Quartile 75%

Video Views to 75%

Field ID	quartile_3
Type	NUMBER
Data Type	metric

Views completion

Video Views to completion

Field ID	view_completion
Type	NUMBER
Data Type	metric

Video views

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap

Field ID	video_views
Type	NUMBER
Data Type	metric

Android Installs

# of Android App Installs

Field ID	android_installs
Type	NUMBER
Data Type	metric

Daily budget

The daily budget.

Field ID	campaign/daily_budget
Type	NUMBER
Data Type	dimension

View Time

Use screen_time instead. Total Time Spent on top Snap Ad

Field ID	view_time
Type	NUMBER
Data Type	metric

Screen time

Total Time Spent on top Snap Ad

Field ID	screen_time
Type	NUMBER
Data Type	metric

Attachment Average View Time

Average Attachment View Time

Field ID	attachment_avg_view_time
Type	NUMBER
Data Type	metric

Attachment Impressions

Field ID	attachment_impressions
Type	NUMBER
Data Type	metric

Attachment to 25%

Long Form Video Views to 25%

Field ID	attachment_quartile_1
Type	NUMBER
Data Type	metric

Attachment to 50%

Long Form Video Views to 50%

Field ID	attachment_quartile_2
Type	NUMBER
Data Type	metric

Attachment to 75%

Long Form Video Views to 75%

Field ID	attachment_quartile_3
Type	NUMBER
Data Type	metric

Total Attachment View Time

Field ID	attachment_total_view_time
Type	NUMBER
Data Type	metric

Uniques Attachments

# of unique attachment impressions

Field ID	attachment_uniques
Type	NUMBER
Data Type	metric

Attachments view completion

Long Form Video Views to completion

Field ID	attachment_view_completion
Type	NUMBER
Data Type	metric

Attachments Video Views

Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration

Field ID	attachment_video_views
Type	NUMBER
Data Type	metric

Average View Time

Use avg_screen_time instead. Average Top Snap view time per User Reached

Field ID	avg_view_time
Type	NUMBER
Data Type	metric

Average screen Time

Average Top Snap view time across all impressions

Field ID	avg_screen_time
Type	NUMBER
Data Type	metric

Frequency

Average # of Impressions per User Reached

Field ID	frequency
Type	NUMBER
Data Type	metric

iOS Installs

# of iOS App Installs

Field ID	ios_installs
Type	NUMBER
Data Type	metric

Percent Swipe Up

% of Impressions that Swiped-Up

Field ID	swipe_up_percent
Type	NUMBER
Data Type	metric

Total Installs

Total # of App Installs

Field ID	total_installs
Type	NUMBER
Data Type	metric

Reach

# of unique impressions

Field ID	uniques
Type	NUMBER
Data Type	metric

Video Views Time Based

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups

Field ID	video_views_time_based
Type	NUMBER
Data Type	metric

Video Views 15s

The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad

Field ID	video_views_15s
Type	NUMBER
Data Type	metric

Stories Opens

# of times users tapped on the ad tile in the feed to view the Story Ad

Field ID	story_opens
Type	NUMBER
Data Type	metric

Stories Complete

# of times users viewed through to the last Snap of your Story Ad

Field ID	story_completes
Type	NUMBER
Data Type	metric

Profile Clicks

# of times users tapped the logo in the upper corner taking them to the profile page

Field ID	profile_clicks
Type	NUMBER
Data Type	metric

Profile Impressions

# the impression number for this story ad position

Field ID	position_impressions
Type	NUMBER
Data Type	metric

Position Screen Time

# the total view time in seconds for this story ad position

Field ID	position_screen_time
Type	NUMBER
Data Type	metric

Position Swipe Up Rate

# the swipe up rate for this story ad position

Field ID	position_swipe_up_percent
Type	NUMBER
Data Type	metric

Average Position Screen Time

# the average view time for this story ad position

Field ID	avg_position_screen_time
Type	NUMBER
Data Type	metric

Lens / Filter Shares

# of times lens/filter was shared in a Chat or Story

Field ID	shares
Type	NUMBER
Data Type	metric

Lens / Filter Saves

# of times lens/filter was saved to Memories

Field ID	saves
Type	NUMBER
Data Type	metric

Paid Impressions

The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session

Field ID	paid_impressions
Type	NUMBER
Data Type	metric

Earned Impressions

The number of times your ad was viewed after being shared by a Snapchatter via Chat or Stories

Field ID	earned_impressions
Type	NUMBER
Data Type	metric

Total Impressions

The total number of impressions (Paid and Earned)

Field ID	total_impressions
Type	NUMBER
Data Type	metric

Play Time

The total amount of time in where Snapchatters interacted with your Lens in the camera

Field ID	play_time
Type	NUMBER
Data Type	metric

Total Reach

The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression.

Field ID	total_reach
Type	NUMBER
Data Type	metric

Earned Reach

The number of unique Snapchatters who viewed the filter/lens

Field ID	earned_reach
Type	NUMBER
Data Type	metric

Native Leads

Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted

Field ID	native_leads
Type	NUMBER
Data Type	metric

Gender

The Gender.

Field ID	gender
Type	TEXT
Data Type	dimension

Age

The Age.

Field ID	age
Type	TEXT
Data Type	dimension

Device

The Device.

Field ID	make
Type	TEXT
Data Type	dimension

Country Code

The Country code.

Field ID	country
Type	COUNTRY_CODE
Data Type	dimension

Country

The Country.

Field ID	country_name
Type	COUNTRY
Data Type	dimension

Region

The Region.

Field ID	region
Type	TEXT
Data Type	dimension

DMA

The DMA.

Field ID	dma
Type	TEXT
Data Type	dimension

Purchases

Number of attributed PURCHASE conversion events

Field ID	conversion_purchases
Type	NUMBER
Data Type	metric

Purchases Swipe Up

Number of attributed PURCHASE conversion swipe up

Field ID	conversion_purchases_swipe_up
Type	NUMBER
Data Type	metric

Purchases View

Number of attributed PURCHASE conversion view

Field ID	conversion_purchases_view
Type	NUMBER
Data Type	metric

Purchases Value

Value of attributed PURCHASE conversion events

Field ID	conversion_purchases_value
Type	NUMBER
Data Type	metric

Purchases Value Swipe Up

Value of attributed PURCHASE conversion swipe Up

Field ID	conversion_purchases_value_swipe_up
Type	NUMBER
Data Type	metric

Purchases Value View

Value of attributed PURCHASE conversion view

Field ID	conversion_purchases_value_view
Type	NUMBER
Data Type	metric

Saves

# of attributed “SAVE” conversion events

Field ID	conversion_save
Type	NUMBER
Data Type	metric

Saves Swipe Up

# of attributed “SAVE” conversion swipe up

Field ID	conversion_save_swipe_up
Type	NUMBER
Data Type	metric

Saves View

# of attributed “SAVE” conversion view

Field ID	conversion_save_view
Type	NUMBER
Data Type	metric

Start Checkout

# of attributed “START_CHECKOUT” conversion events

Field ID	conversion_start_checkout
Type	NUMBER
Data Type	metric

Start Checkout Swipe Up

# of attributed “START_CHECKOUT” conversion swipe up

Field ID	conversion_start_checkout_swipe_up
Type	NUMBER
Data Type	metric

Start Checkout View

# of attributed “START_CHECKOUT” conversion events view

Field ID	conversion_start_checkout_view
Type	NUMBER
Data Type	metric

Add To Cart

# of attributed “ADD_CART” conversion events

Field ID	conversion_add_cart
Type	NUMBER
Data Type	metric

Add To Cart Swipe Up

# of attributed “ADD_CART” conversion swipe up

Field ID	conversion_add_cart_swipe_up
Type	NUMBER
Data Type	metric

Add To Cart View

# of attributed “ADD_CART” conversion view

Field ID	conversion_add_cart_view
Type	NUMBER
Data Type	metric

Content View

# of attributed “VIEW_CONTENT” conversion events

Field ID	conversion_view_content
Type	NUMBER
Data Type	metric

Content View Swipe Up

# of attributed “VIEW_CONTENT” conversion swipe up

Field ID	conversion_view_content_swipe_up
Type	NUMBER
Data Type	metric

Content View View

# of attributed “VIEW_CONTENT” conversion view

Field ID	conversion_view_content_view
Type	NUMBER
Data Type	metric

Add Billing

# of attributed “ADD_BILLING” conversion events

Field ID	conversion_add_billing
Type	NUMBER
Data Type	metric

Add Billing Swipe Up

# of attributed “ADD_BILLING” conversion swipe up

Field ID	conversion_add_billing_swipe_up
Type	NUMBER
Data Type	metric

Add Billing View

# of attributed “ADD_BILLING” conversion view

Field ID	conversion_add_billing_view
Type	NUMBER
Data Type	metric

Sign Ups

# of attributed “SIGN_UP” conversion events

Field ID	conversion_sign_ups
Type	NUMBER
Data Type	metric

Sign Ups Swipe Up

# of attributed “SIGN_UP” conversion swipe up

Field ID	conversion_sign_ups_wipe_up
Type	NUMBER
Data Type	metric

Sign Ups View

# of attributed “SIGN_UP” conversion view

Field ID	conversion_sign_ups_view
Type	NUMBER
Data Type	metric

Searches

# of attributed “SEARCH” conversion events

Field ID	conversion_searches
Type	NUMBER
Data Type	metric

Searches Swipe Up

# of attributed “SEARCH” conversion swipe up

Field ID	conversion_searches_swipe_up
Type	NUMBER
Data Type	metric

Searches View

# of attributed “SEARCH” conversion view

Field ID	conversion_searches_view
Type	NUMBER
Data Type	metric

Level Completes

# of attributed “LEVEL_COMPLETE” conversion events

Field ID	conversion_level_completes
Type	NUMBER
Data Type	metric

Level Completes Swipe Up

# of attributed “LEVEL_COMPLETE” conversion swipe up

Field ID	conversion_level_completes_swipe_up
Type	NUMBER
Data Type	metric

Level Completes View

# of attributed “LEVEL_COMPLETE” conversion view

Field ID	conversion_level_completes_view
Type	NUMBER
Data Type	metric

App Opens

# of attributed “APP_OPEN” conversion events

Field ID	conversion_app_opens
Type	NUMBER
Data Type	metric

App Opens Swipe Up

# of attributed “APP_OPEN” conversion swipe up

Field ID	conversion_app_opens_swipe_up
Type	NUMBER
Data Type	metric

App Opens View

# of attributed “APP_OPEN” conversion view

Field ID	conversion_app_opens_view
Type	NUMBER
Data Type	metric

Page Views

# of attributed “PAGE_VIEW” conversion events

Field ID	conversion_page_views
Type	NUMBER
Data Type	metric

Page Views Swipe Up

# of attributed “PAGE_VIEW” conversion swipe up

Field ID	conversion_page_views_swipe_up
Type	NUMBER
Data Type	metric

Page Views View

# of attributed “PAGE_VIEW” conversion view

Field ID	conversion_page_views_view
Type	NUMBER
Data Type	metric

Subscribes

of attributed “SUBSCRIBE” conversion events

Field ID	conversion_subscribe
Type	NUMBER
Data Type	metric

Subscribes Swipe Up

of attributed “SUBSCRIBE” conversion swipe up

Field ID	conversion_subscribe_swipe_up
Type	NUMBER
Data Type	metric

Subscribes View

of attributed “SUBSCRIBE” conversion view

Field ID	conversion_subscribe_view
Type	NUMBER
Data Type	metric

Ad Clicks

# of attributed “CONVERSION_AD_CLICK” conversion events

Field ID	conversion_ad_click
Type	NUMBER
Data Type	metric

Ad Clicks Swipe Up

# of attributed “CONVERSION_AD_CLICK” conversion swipe up

Field ID	conversion_ad_click_swipe_up
Type	NUMBER
Data Type	metric

Ad Clicks View

# of attributed “CONVERSION_AD_CLICK” conversion view

Field ID	conversion_ad_click_view
Type	NUMBER
Data Type	metric

Ad Views

# of attributed “CONVERSION_AD_VIEW” conversion events

Field ID	conversion_ad_view
Type	NUMBER
Data Type	metric

Ad Views Swipe Up

# of attributed “CONVERSION_AD_VIEW” conversion swipe up

Field ID	conversion_ad_view_swipe_up
Type	NUMBER
Data Type	metric

Ad Views View

# of attributed “CONVERSION_AD_VIEW” conversion view

Field ID	conversion_ad_view_view
Type	NUMBER
Data Type	metric

Completed Tutorials

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion events

Field ID	conversion_complete_tutorial
Type	NUMBER
Data Type	metric

Completed Tutorials Swipe Up

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion swipe up

Field ID	conversion_complete_tutorial_swipe_up
Type	NUMBER
Data Type	metric

Completed Tutorials View

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion view

Field ID	conversion_complete_tutorial_view
Type	NUMBER
Data Type	metric

Invites Sent

# of attributed “CONVERSION_INVITE” conversion events

Field ID	conversion_invite
Type	NUMBER
Data Type	metric

Invites Sent Swipe Up

# of attributed “CONVERSION_INVITE” conversion swipe up

Field ID	conversion_invite_swipe_up
Type	NUMBER
Data Type	metric

Invites Sent View

# of attributed “CONVERSION_INVITE” conversion view

Field ID	conversion_invite_view
Type	NUMBER
Data Type	metric

Logins

# of attributed “CONVERSION_LOGIN” conversion events

Field ID	conversion_login
Type	NUMBER
Data Type	metric

Logins Swipe Up

# of attributed “CONVERSION_LOGIN” conversion swipe up

Field ID	conversion_login_swipe_up
Type	NUMBER
Data Type	metric

Logins View

# of attributed “CONVERSION_LOGIN” conversion view

Field ID	conversion_login_view
Type	NUMBER
Data Type	metric

# of attributed “CONVERSION_SHARE” conversion events

Field ID	conversion_share
Type	NUMBER
Data Type	metric

Shares Swipe Up

# of attributed “CONVERSION_SHARE” conversion swipe up

Field ID	conversion_share_swipe_up
Type	NUMBER
Data Type	metric

Shares View

# of attributed “CONVERSION_SHARE” conversion view

Field ID	conversion_share_view
Type	NUMBER
Data Type	metric

Reservations

# of attributed “CONVERSION_RESERVE” conversion events

Field ID	conversion_reserve
Type	NUMBER
Data Type	metric

Reservations Swipe Up

# of attributed “CONVERSION_RESERVE” conversion swipe up

Field ID	conversion_reserve_swipe_up
Type	NUMBER
Data Type	metric

Reservations View

# of attributed “CONVERSION_RESERVE” conversion view

Field ID	conversion_reserve_view
Type	NUMBER
Data Type	metric

Achievements Unlocked

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion events

Field ID	conversion_achievement_unlocked
Type	NUMBER
Data Type	metric

Achievements Unlocked Swipe Up

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion swipe up

Field ID	conversion_achievement_unlocked_swipe_up
Type	NUMBER
Data Type	metric

Achievements Unlocked View

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion view

Field ID	conversion_achievement_unlocked_view
Type	NUMBER
Data Type	metric

Adds to Wishlist

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion events

Field ID	conversion_add_to_wishlist
Type	NUMBER
Data Type	metric

Adds to Wishlist Swipe Up

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion swipe up

Field ID	conversion_add_to_wishlist_swipe_up
Type	NUMBER
Data Type	metric

Adds to Wishlist View

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion view

Field ID	conversion_add_to_wishlist_view
Type	NUMBER
Data Type	metric

Credits Spent

# of attributed “CONVERSION_SPEND_CREDITS” conversion events

Field ID	conversion_spend_credits
Type	NUMBER
Data Type	metric

Credits Spent Swipe Up

# of attributed “CONVERSION_SPEND_CREDITS” conversion swipe up

Field ID	conversion_spend_credits_swipe_up
Type	NUMBER
Data Type	metric

Credits Spent View

# of attributed “CONVERSION_SPEND_CREDITS” conversion view

Field ID	conversion_spend_credits_view
Type	NUMBER
Data Type	metric

Rates Submitted

# of attributed “CONVERSION_RATE” conversion events

Field ID	conversion_rate
Type	NUMBER
Data Type	metric

Rates Submitted Swipe Up

# of attributed “CONVERSION_RATE” conversion swipe up

Field ID	conversion_rate_swipe_up
Type	NUMBER
Data Type	metric

Rates Submitted View

# of attributed “CONVERSION_RATE” conversion view

Field ID	conversion_rate_view
Type	NUMBER
Data Type	metric

Trial Starts

# of attributed “CONVERSION_START_TRIAL” conversion events

Field ID	conversion_start_trial
Type	NUMBER
Data Type	metric

Trial Starts Swipe Up

# of attributed “CONVERSION_START_TRIAL” conversion swipe up

Field ID	conversion_start_trial_swipe_up
Type	NUMBER
Data Type	metric

Trial Starts View

# of attributed “CONVERSION_START_TRIAL” conversion view

Field ID	conversion_start_trial_view
Type	NUMBER
Data Type	metric

Lists Viewed

# of attributed “LIST_VIEW” conversion events

Field ID	conversion_list_view
Type	NUMBER
Data Type	metric

Lists Viewed Swipe Up

# of attributed “LIST_VIEW” conversion swipe up

Field ID	conversion_list_view_swipe_up
Type	NUMBER
Data Type	metric

Lists Viewed View

# of attributed “LIST_VIEW” conversion view

Field ID	conversion_list_view_view
Type	NUMBER
Data Type	metric

Store Visits

# of attributed “VISIT” conversion events

Field ID	conversion_visit
Type	NUMBER
Data Type	metric

Store Visits Swipe Up

# of attributed “VISIT” conversion swipe up

Field ID	conversion_visit_swipe_up
Type	NUMBER
Data Type	metric

Store Visits View

# of attributed “VISIT” conversion view

Field ID	conversion_visit_view
Type	NUMBER
Data Type	metric

Custom Event 1

# of attributed “CUSTOM_EVENT_1” conversion events

Field ID	custom_event_1
Type	NUMBER
Data Type	metric

Custom Event 2

# of attributed “CUSTOM_EVENT_2” conversion events

Field ID	custom_event_2
Type	NUMBER
Data Type	metric

Custom Event 3

# of attributed “CUSTOM_EVENT_3” conversion events

Field ID	custom_event_3
Type	NUMBER
Data Type	metric

Custom Event 4

Field ID	custom_event_4
Type	NUMBER
Data Type	metric

Custom Event 5

# of attributed “CUSTOM_EVENT_5” conversion events

Field ID	custom_event_5
Type	NUMBER
Data Type	metric

Media Id

Id of an Media.

Field ID	media/id
Type	TEXT
Data Type	dimension

Media Updated At

The updated at for a media.

Field ID	media/updated_at
Type	YEAR_MONTH_DAY
Data Type	dimension

Media Created At

The created at for a media.

Field ID	media/created_at
Type	YEAR_MONTH_DAY
Data Type	dimension

Media name

Field ID	media/name
Type	TEXT
Data Type	dimension

Media type

Field ID	media/type
Type	TEXT
Data Type	dimension

Media status

Field ID	media/media_status
Type	TEXT
Data Type	dimension

Creative Id

Id of an crative.

Field ID	creative/id
Type	TEXT
Data Type	dimension

Creative Updated At

The updated at for a creative.

Field ID	creative/updated_at
Type	YEAR_MONTH_DAY
Data Type	dimension

Creative Created At

The created at for a creative.

Field ID	creative/created_at
Type	YEAR_MONTH_DAY
Data Type	dimension

Creative name

Field ID	creative/name
Type	TEXT
Data Type	dimension

Creative type

Field ID	creative/type
Type	TEXT
Data Type	dimension

Creative Packaging status

Field ID	creative/packaging_status
Type	TEXT
Data Type	dimension

Creative Review status

Field ID	creative/review_status
Type	TEXT
Data Type	dimension

Creative Shareable

Field ID	creative/shareable
Type	BOOLEAN
Data Type	dimension

Creative Call To Action

Field ID	creative/call_to_action
Type	TEXT
Data Type	dimension

Creative Top Snap Crop position

Field ID	creative/top_snap_crop_position
Type	TEXT
Data Type	dimension

Creative Top Snap Media ID

Field ID	creative/top_snap_media_id
Type	TEXT
Data Type	dimension

Media Preview URL

The preview URL for a media.

Field ID	media_preview/preview_link
Type	TEXT
Data Type	dimension

Campaign objective

Objective of the Campaign. Values are BRAND_AWARENESS (default), APP_CONVERSION, APP_INSTALL, CATALOG_SALES, ENGAGEMENT, LEAD_GENERATION, VIDEO_VIEW, WEB_CONVERSION, PROMOTE_STORIES, PROMOTE_PLACES.

Field ID	campaign/objective
Type	TEXT
Data Type	dimension

Week of the year (start Sunday)

Week of the year

Field ID	_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
Type	WEEK
Data Type	dimension

Extracted Date

The date where the extraction take times.

Field ID	_catchr_date_extract
Type	YEAR_MONTH_DAY_SECOND
Data Type	dimension

Platform Name

Return the platform name

Field ID	_catchr_platform_name
Type	TEXT
Data Type	dimension

Swipe Up Rate

Swipe up rate (swipe up / impressions)

Field ID	swipe_up_rate
Type	PERCENT
Data Type	metric

Cost Per Purchase

Cost per purchase

Field ID	cost_per_purchase
Type	NUMBER
Data Type	metric

Cost Per Add To Cart

Cost per add to cart

Field ID	cost_per_add_to_cart
Type	NUMBER
Data Type	metric

Cost Per Content View

The cost per content view

Field ID	cost_per_content_view
Type	NUMBER
Data Type	metric

Cost Per Page View

The cost per page view

Field ID	cost_per_page_view
Type	NUMBER
Data Type	metric

Getting Started with Catchr

Looker Studio

Connect all your marketing account to Looker Studio.

Google Sheet

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