Fields listing for Facebook (Meta) Pages

Deprecated by Meta on 2026-06-15. This page-level post impression metric no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Non-viral page-level post impression breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. This page-level paid post impression metric no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Viral page-level post impression breakdowns no longer have a direct replacement in the Facebook Page Insights API.

The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The age.

The Gender.

The number of people who clicked on any of your content.

Deprecated by Meta on 2025-11-15. This metric is no longer requested by the connector; use page_follows or a calculated follower delta instead.

Deprecated by Meta on 2025-11-15. This metric is no longer requested by the connector; use page_follows or a calculated follower delta instead.

The number of your fans who saw any posts on Facebook on a given day.

Deprecated by Meta on 2025-11-15. This metric is no longer requested by the connector; use page_follows instead.

Deprecated by Meta on 2025-11-15. This metric is no longer requested by the connector; use page_media_view instead.

The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution.

The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.

Deprecated by Meta on 2026-06-15. Viral reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

The number of page likes.

The number of times people took a negative action (e.g., un-liked or hid a post).

The number of people who took a negative action (e.g., un-liked or hid a post).

TThe number of times people checked into a place.

The number of people who checked into a place.

The number of times people checked into a place using mobile phones.

The number of people who checked into a place using mobile phones.

The number of times your Page's posts entered a person's screen through unpaid distribution.

The number of people who had any of your Page's posts enter their screen through unpaid distribution.

The number of people who clicked anywhere in your post without generating a story.

People who have liked your Page and engaged with your post.

The number of people who clicked anywhere in your posts.

Deprecated by Meta on 2026-06-15. Viral post reach no longer has a direct replacement in the Facebook Page Insights API.

The number of times people took a negative action in your post (e.g. hid it).

The number of people who took a negative action in your post (e.g., hid it).

The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of page comment.

The number of new people who have liked your Page.

Unlikes of your Page.

The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The number of page share.

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

The number of impressions for your Page post by people who have liked your Page.

The number of times your Page's posts entered a person's screen through unpaid distribution.

The number of times your Page's post entered a person's screen through paid distribution such as an ad.

The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The number of times people have engaged with your posts through reactions, comments, shares and more.

The City.

The Country.

The language.

Information about the Page. Can be read with Page Public Content Access or Page Public Metadata Access. This value maps to the Description setting in the Edit Page Info user interface. Limit of 100 characters.

Affiliation of this person. Applicable to Pages representing people. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether this location is always open. Can be read with Page Public Content Access or Page Public Metadata Access.

App ID for app-owned Pages and app Pages.

Artists the band likes. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

The awards information of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

Band interests. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

Biography of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access. Limit of 100 characters.

Birthday of this person. Applicable to Pages representing people. Can be read with Page Public Content Access or Page Public Metadata Access.

Booking agent of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

Boosted posts eligibility status. Only visible to a page admin.

Whether the Page has checkin functionality enabled. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether the current app user can post on this Page. Can be read with Page Public Content Access or Page Public Metadata Access.

The cast of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

The Page's category. e.g. Product/Service, Computers/Technology. Can be read with Page Public Content Access or Page Public Metadata Access.

Number of checkins at a place represented by a Page

The company overview. Applicable to Companies. Can be read with Page Public Content Access or Page Public Metadata Access.

If this is a Page in a Global Pages hierarchy, the number of people who are being directed to this Page. Can be read with Page Public Content Access or Page Public Metadata Access.

Culinary team of the business. Applicable to Restaurants or Nightlife. Can be read with Page Public Content Access or Page Public Metadata Access.

Current location of the Page. Can be read with Page Public Content Access or Page Public Metadata Access. To manage a child Page's location use the /{page-id}/locations endpoint.

The description of the Page. Can be read with Page Public Content Access or Page Public Metadata Access. Note that this value is mapped to the Additional Information setting in the Edit Page Info user interface.

The description of the Page in raw HTML. Can be read with Page Public Content Access or Page Public Metadata Access.

The director of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

Whether the user can add a Donate Button to their Live Videos.

Dress code of the business. Applicable to Restaurants or Nightlife. Can be one of Casual, Dressy or Unspecified. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether the page is eligible for the branded content tool.

When the company was founded. Applicable to Pages in the Company category. Can be read with Page Public Content Access or Page Public Metadata Access.

General information provided by the Page. Can be read with Page Public Content Access or Page Public Metadata Access.

The genre of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether this Page has added the app making the query in a Page tab. Can be read with Page Public Content Access.

Indicates whether a page has transitioned to new page experience or not

Indicates whether WhatsApp number connected to this page is a WhatsApp business number. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether WhatsApp number connected to this page is a WhatsApp number. Can be read with Page Public Content Access or Page Public Metadata Access.

Hometown of the band. Applicable to Bands.

The ID representing a Facebook Page.

Influences on the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

Whether or not the post references an app.

Indicates whether location is part of a chain. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether the Page is a community Page. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether the page is a Messenger Platform Bot. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether Page is owned. Can be read with Page Public Content Access or Page Public Metadata Access.

Whether the business corresponding to this Page is permanently closed. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates whether the Page is published and visible to non-admins.

Indicates whether the Page is unclaimed.

Indicates whether the application is subscribed for real time updates from this page.

Indicates the time when the TOS for running LeadGen Ads on the page was accepted.

Indicates whether a user has accepted the TOS for running LeadGen Ads on the Page

Legal information about the Page publishers. Can be read with Page Public Content Access or Page Public Metadata Access.

The Page's Facebook URL.

Members of this org. Applicable to Pages representing Team Orgs. Can be read with Page Public Content Access.

Members of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

Review status of the Page against FB commerce policies, this status decides whether the Page can use component flow.

Indicates what type this page is and we will generate different sets of quick replies based on it. Values include UNKNOWN, PAGE_SHOP, or RETAIL.

Indicates whether the page is a Messenger Platform Bot with Get Started button enabled

MPG of the vehicle. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.

The name of the Page.

The name of the Page with its location and/or global brand descriptor. Only visible to a page admin. Non-page admins will get the same value as name.

The TV network for the TV show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.

The number of people talking about this Page.

The number of visits to this Page's location. If the Page setting Show map, check-ins and star ratings on the Page (under Page Settings > Page Info > Address) is disabled, then this value will also be disabled.

TOffer eligibility status. Only visible to a page admin.

Overall page rating based on rating survey from users on a scale of 1-5. This value is normalized and is not guaranteed to be a strict average of user ratings. If there are 0 or a small number of ratings, this field will not be returned.

The Page address, if any, in a simple single line format. Can be read with Page Public Content Access or Page Public Metadata Access.

Page estimated message response time displayed to user. Can be read with Page Public Content Access or Page Public Metadata Access.

The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.

The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

The Page's WhatsApp number.

Personal interests. Applicable to Pages representing People. Can be read with Page Public Content Access or Page Public Metadata Access.

Personal information. Applicable to Pages representing People. Can be read with Page Public Content Access.

Pharmacy safety information. Applicable to Pharmaceutical companies. Can be read with Page Public Content Access or Page Public Metadata Access.

Phone number provided by a Page. Can be read with Page Public Content Access.

For places, the category of the place. Value can be CITY, COUNTRY, EVENT, GEO_ENTITY, PLACE, RESIDENCE, STATE_PROVINCE, or TEXT.

The plot outline of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

Press contact information of the band. Applicable to Bands.

Price range of the business, such as a restaurant or salon. Values can be one of $, $$, $$$, $$$$, Not Applicable, or null if no value is set. Can be read with Page Public Content Access or Page Public Metadata Access.

Privacy url in page info section.

The productor of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

The products of this company. Applicable to Companies.

Reason for which boosted posts are not eligible. Only visible to a page admin.

Public transit to the business. Applicable to Restaurants or Nightlife. Can be read with Page Public Content Access or Page Public Metadata Access.

Number of ratings for the Page (limited to ratings that are publicly accessible). Can be read with Page Public Content Access or Page Public Metadata Access.

The film's release date. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

Record label of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.

The air schedule of the TV show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.

The screenwriter of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.

The season information of the TV Show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.

Unique store code for this location Page. Can be read with Page Public Content Access or Page Public Metadata Access.

Location Page's store location descriptor.

Unique store number for this location Page.

The studio for the film production. Applicable to Films.

Subtext about the Page being viewed. Can be read with Page Public Content Access or Page Public Metadata Access.

Indicates how the business corresponding to this Page is operating differently than usual. Possible values: differently_open temporarily_closed operating_as_usual no_data If set to differently_open use with differently_open_offerings to set status.

The ID representing a Facebook Page.

The name of the Page with country codes appended for Global Pages. Only visible to the Page admin. Can be read with Page Public Content Access or Page Public Metadata Access.

This brand's global Root ID.

Unread message count for the Page. Only visible to a page admin

Number of unread notifications. Only visible to a page admin.

Unseen message count for the Page. Only visible to a page admin.

The alias of the Page. For example, for www.facebook.com/platform the username is 'platform'.

Showing whether this Page is verified. Value can be blue_verified or gray_verified, which represents that Facebook has confirmed that a Page is the authentic presence of the public figure, celebrity, or global brand it represents, or not_verified. This field can be read with the Page Public Metadata Access feature.

The URL of the Page's website. Can be read with Page Public Content Access or Page Public Metadata Access.

The writer of the TV show. Applicable to TV Shows.

Year vehicle was built. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.

Number of page followers.

The total number of people who have liked your Page.

Daily total post "anger" reactions of a page.

Daily total post "haha" reactions of a page.

Daily total post "like" reactions of a page.

Daily total post "love" reactions of a page.

Daily total post "sorry" reactions of a page.

Daily total post "wow" reactions of a page.

The number of times users logged in to Facebook saw "all activity" tab on your Page.

The number of times users not logged in to Facebook saw "all activity" on your Page.

The number of users logged in to Facebook who saw "all activity" tab on your Page.

The number of times users logged in to Facebook saw "app" tab on your Page.

The number of times users not logged in to Facebook saw "app" on your Page.

The number of users logged in to Facebook who saw "app" tab on your Page.

The number of times users logged in to Facebook saw "events" tab on your Page.

The number of times users not logged in to Facebook saw "events" on your Page.

The number of users logged in to Facebook who saw "events" tab on your Page.

The number of times users logged in to Facebook saw "home" tab on your Page.

The number of times users not logged in to Facebook saw "home" on your Page.

The number of users logged in to Facebook who saw "home" tab on your Page.

The number of times users logged in to Facebook saw "info" tab on your Page.

The number of times users not logged in to Facebook saw "info" on your Page.

The number of users logged in to Facebook who saw "info" tab on your Page.

The number of times users logged in to Facebook saw "insights" tab on your Page.

The number of times users not logged in to Facebook saw "insights" on your Page.

The number of users logged in to Facebook who saw "insights" tab on your Page.

The number of times users logged in to Facebook saw "locations" tab on your Page.

The number of times users not logged in to Facebook saw "locations" on your Page.

The number of users logged in to Facebook who saw "locations" tab on your Page.

The number of times users logged in to Facebook saw "photos_stream" tab on your Page.

The number of times users not logged in to Facebook saw "photos_stream" on your Page.

The number of users logged in to Facebook who saw "photos_stream" tab on your Page.

The number of times users logged in to Facebook saw "photos" tab on your Page.

The number of times users logged in to Facebook saw "photos_albums" tab on your Page.

The number of times users not logged in to Facebook saw "photos_albums" on your Page.

The number of users logged in to Facebook who saw "photos_albums" tab on your Page.

The number of times users not logged in to Facebook saw "photos" on your Page.

The number of users logged in to Facebook who saw "photos" tab on your Page.

The number of times users logged in to Facebook saw "profile" tab on your Page.

The number of times users logged in to Facebook saw "profile_home" tab on your Page.

The number of times users not logged in to Facebook saw "profile_home" on your Page.

The number of users logged in to Facebook who saw "profile_home" tab on your Page.

The number of times users logged in to Facebook saw "profile_info" tab on your Page.

The number of times users not logged in to Facebook saw "profile_info" on your Page.

The number of users logged in to Facebook who saw "profile_info" tab on your Page.

The number of times users logged in to Facebook saw "profile_likes" tab on your Page.

The number of times users not logged in to Facebook saw "profile_likes" on your Page.

The number of users logged in to Facebook who saw "profile_likes" tab on your Page.

The number of times users not logged in to Facebook saw "profile" on your Page.

The number of times users logged in to Facebook saw "profile_photos" tab on your Page.

The number of times users not logged in to Facebook saw "profile_photos" on your Page.

The number of users logged in to Facebook who saw "profile_photos" tab on your Page.

The number of users logged in to Facebook who saw "profile" tab on your Page.

The number of times users logged in to Facebook saw "timeline" tab on your Page.

The number of times users not logged in to Facebook saw "timeline" on your Page.

The number of users logged in to Facebook who saw "timeline" tab on your Page.

The number of times users logged in to Facebook saw "videos" tab on your Page.

The number of times users not logged in to Facebook saw "videos" on your Page.

The number of users logged in to Facebook who saw "videos" tab on your Page.

The number of times users logged in to Facebook saw "wall" tab on your Page.

The number of times users not logged in to Facebook saw "wall" on your Page.

The number of users logged in to Facebook who saw "wall" tab on your Page.

The backdated time for backdate post. For regular post, this field will be set to null.

Whether the page viewer can send a private reply to this post

If the photo's largest dimension exceeds 720 pixels, it is resized, with the largest dimension set to 720.

A link to an icon representing the type of this post.

Whether the post is eligible for promotion.

Whether the post has expiration time that has passed.

Whether a post has been set to hidden.

Returns True if the post was created inline when creating ads.

TWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold

TIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)

Whether the post is a spherical video post.

Whether display the end card for a multi-link share post

Whether automatically select the order of the links in multi-link share post when used in an ad.

The permanent static URL to the post on www.facebook.com. Example: https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553

The date the post was published, expressed as UNIX timestamp

The post ID.

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

Amount of views from followers.

Amount of views from organic.

Amount of views from paid.

The message written in the post.

The post type.

UNIX timestamp of the scheduled publish time for the post

Description of the type of a status update.

Text of stories not intentionally generated by users, such as those generated when two users become friends. You must have the "Include recent activity stories" migration enabled in your app to retrieve this field

Whether user is subscribed to the post.

Timeline visibility information of the post.

Timeline visibility information of the post.

An array of information about the attachment to the post.

The number of times people clicked on anywhere in your posts without generating a story.

The number of post comment.

The number of post likes.

The number of post share.

The comment ID.

The author of the comment was published.

The time the comment was published.

The message written in the comment.

Total "anger" reactions of a post.

Total "haha" reactions of a post.

Total "like" reactions of a post.

Total "love" reactions of a post.

Total "sorry" reactions of a post.

Total "wow" reactions of a post.

Deprecated by Meta on 2026-06-15. Non-viral reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Paid reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Non-viral page-level post reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Paid post reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. This page-level post reach metric no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Viral page-level post reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. This metric is no longer requested by the connector; use page_total_media_view_unique as the supported unique view-based replacement.

Deprecated by Meta on 2026-06-15. This metric is no longer requested by the connector; use page_total_media_view_unique as the supported unique view-based replacement.

Deprecated by Meta on 2026-06-15. Fan-only post reach no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Non-viral post reach no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Organic post reach no longer has a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Paid post reach breakdowns no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. This metric is no longer requested by the connector; use post_total_media_view_unique as the supported unique view-based replacement.

Deprecated by Meta on 2026-06-15. Organic unique 3-second video views no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. Paid unique 3-second video views no longer have a direct replacement in the Facebook Page Insights API.

Deprecated by Meta on 2026-06-15. This metric is no longer requested by the connector; use post_total_media_view_unique as the supported unique view-based replacement.

The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your video was played in a blue reels.

The number of times your video was replayed in a Facebook reels.

The number of times your video was played in a Facebook reels.

The number of times your reel was liked by angry reaction

The number of times your reel was liked by haha reaction

The number of times your reel was liked by like reaction

The number of times your reel was liked by love reaction

The number of times your reel was liked by sad reaction

The number of times your reel was liked by sorry reaction

The number of times your reel was liked by wow reaction

The number of times your reel was reacted

The number of times your reel was commented

The number of times your reel was shared

Year, month, and day.

Day of the year

Week of the year

Hour of the day

Month and day

Month of the year

Quarter of the year

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.

The backdated time for backdate video. For regular video, this field will be set to null.

The granularity of the backdated time for backdate video. For regular video, this field will be set to null.

The content category of the video.

The date the video was published, expressed as UNIX timestamp

The description of the video.

The HTML element that may be embedded in a Web page to play the video.

Whether the video can be embedded in an external website.

Information about the profile that published the video.

The URL of the video's icon.

The video ID.

Whether the video is a crosspost video.

Whether the video is eligible for crossposting.

Whether the video is an episode.

Whether the video is eligible for Instagram.

Whether the video is reference only.

The length of the video in seconds.

The live status of the video.

The URL of the video on Facebook.

The number of times the video has been viewed.

The premiere living room status of the video.

Whether the video is published.

The time the video is scheduled to be published, expressed as UNIX timestamp.

The URL of the video.

The title of the video.

The universal video ID.

The last time the video was updated, expressed as UNIX timestamp.

The number of times the video has been viewed.

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.

The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.

The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.

An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.

An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.

The total number of times an ad was shown during ad breaks in crossposted videos.

The total number of times an ad was shown during ad breaks in crossposted videos.

The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.

The total number of times an ad was shown during ad breaks in your videos.

An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.

The total time, in milliseconds, people viewed your Page's video.

The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.

The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of people who follow your video.

The length, in milliseconds, of a video post.

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. This includes live views.

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.

The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.

Deprecated by Meta. This organic served reach metric is no longer requested by the connector.

The number of users who like the Page. For Global Pages this is the count for all Pages across the brand. Can be read with Page Public Content Access or Page Public Metadata Access. For New Page Experience Pages, this field will return followers_count.

Features of the vehicle. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.

An array of information about the attachment to the post.

The number of people who have liked the Page, since the last login. Only visible to a Page admin. Can be read with Page Public Content Access or Page Public Metadata Access.

The number of new organic people who have liked your Page.

The number of new people who have liked your Page.

The number of clicks on your Page's contact info and call-to-action button.

The number of total unique media viewers for Facebook Page content. Meta recommends this as the replacement for deprecated page-level reach and unique video view metrics.

The number of times a Page has been viewed by people not logged into Facebook.

The number of times a Page has been viewed by logged-in and logged-out people.

The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

The number of new people you buy who have liked your Page.

sum of Post Reactions, Comments and Shares divide by Post Impressions Unique

Post Image

sum of Post Reactions, Comments and Shares

sum of Post like, love, haha, anger, sorry, wow.

The number of total unique media viewers for Facebook post content. Meta recommends this as the replacement for deprecated post reach and unique video view metrics.