Introduction

Datasources and destinations

Fields listing for Amazon Seller

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

50 metrics54 dimensions
Reports: Default : OrderSales and Traffic by ASINSales and Traffic by Date

104 fields

Date 11

Date
FieldDetailsAvailable in reports
Date
Year, month and day
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Default : Order Sales and Traffic by Date
Day of the week
Day of the week
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Default : Order Sales and Traffic by Date
Day of the year
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Default : Order Sales and Traffic by Date
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Default : Order Sales and Traffic by Date
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Default : Order Sales and Traffic by Date
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Default : Order Sales and Traffic by Date
Week of the year
Week of the year
Field IDweek
DimensionWEEK
No listed report
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Default : Order Sales and Traffic by Date
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Default : Order Sales and Traffic by Date
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Default : Order Sales and Traffic by Date
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK
Default : Order Sales and Traffic by Date

Order 34

Order
FieldDetailsAvailable in reports
Amazon Order ID
An Amazon-defined order identifier, in 3-7-7 format.
Field IDorder.AmazonOrderId
DimensionTEXT
Default : Order
CPF
CPF
Field IDorder.cpf
DimensionTEXT
Default : Order
Fulfillment Channel
Whether the order was fulfilled by Amazon (AFN) or by the seller (MFN).
Field IDorder.FulfillmentChannel
DimensionTEXT
Default : Order
Gift Price
Gift Price
Field IDorder.OrderGiftPrice
DimensionNUMBER
Default : Order
Gift Tax
Gift Tax
Field IDorder.OrderGiftTax
DimensionNUMBER
Default : Order
IS Business Order
IS Business Order
Field IDorder.OrderIsBusinessOrder
DimensionTEXT
Default : Order
Item Currency
Item Currency
Field IDorder.currency
DimensionTEXT
Default : Order
Item Quantity
Item Quantity
Field IDorder.quantity
DimensionNUMBER
Default : Order
Item Status
The Product Item Status of the product
Field IDorder.OrderItemStatus
DimensionTEXT
Default : Order
Order Channel
The order channel of the first item in the order.
Field IDorder.OrderChannel
DimensionTEXT
Default : Order
Order Last Update Date
The date when the order was last updated.
Field IDorder.LastUpdateDate
DimensionYEAR_MONTH_DAY_SECOND
Default : Order
Order Purchase Date
The date when the order was created.
Field IDorder.PurchaseDate
DimensionYEAR_MONTH_DAY_SECOND
Default : Order
Order Status
The current order status.
Field IDorder.OrderStatus
DimensionTEXT
Default : Order
Order Total Amount
Order Total Amount
Field IDorder.OrderTotalPrice
DimensionNUMBER
Default : Order
Price Designation
Price Designation
Field IDorder.OrderPriceDesignation
DimensionTEXT
Default : Order
Product ASIN
The ASIN of the product
Field IDorder.asin
DimensionTEXT
Default : Order
Product Item Price
Product Item Price
Field IDorder.OrderItemPrice
DimensionNUMBER
Default : Order
Product Item Tax
Product Item Tax
Field IDorder.OrderItemTax
DimensionNUMBER
Default : Order
Product Name
The name of the product
Field IDorder.ProductName
DimensionTEXT
Default : Order
Product SKU
The SKU of the product
Field IDorder.sku
DimensionTEXT
Default : Order
Promotion Discount
Promotion Discount
Field IDorder.OrderItemPromotionDiscount
DimensionTEXT
Default : Order
Promotion IDs
Promotion IDs
Field IDorder.OrderPromotionIds
DimensionTEXT
Default : Order
Purchase Number Order
Purchase Number Order
Field IDorder.OrderPurchaseOrderNumber
DimensionTEXT
Default : Order
Sales Channel
The sales channel of the first item in the order.
Field IDorder.SalesChannel
DimensionTEXT
Default : Order
Seller Order ID
A seller-defined order identifier.
Field IDorder.SellerOrderId
DimensionTEXT
Default : Order
Ship City
Ship City
Field IDorder.OrderShipCity
DimensionTEXT
Default : Order
Ship Country
Ship Country
Field IDorder.OrderShipCountry
DimensionTEXT
Default : Order
Ship Postal Code
Ship Postal Code
Field IDorder.OrderShipPostalCode
DimensionTEXT
Default : Order
Ship Promotion Discount
Ship Promotion Discount
Field IDorder.OrderShipPromotionDiscount
DimensionTEXT
Default : Order
Ship Service Level
The shipment service level of the order.
Field IDorder.ShipServiceLevel
DimensionTEXT
Default : Order
Ship State
Ship State
Field IDorder.OrderShipState
DimensionTEXT
Default : Order
Shipping Price
Shipping Price
Field IDorder.OrderShippingPrice
DimensionNUMBER
Default : Order
Shipping Tax
Shipping Tax
Field IDorder.OrderShippingTax
DimensionNUMBER
Default : Order
Signature Confirmation Recommended
Signature Confirmation Recommended
Field IDorder.OrderSignatureConfirmationRecommended
DimensionTEXT
Default : Order

Sales 31

Sales
FieldDetailsAvailable in reports
Average Sales Per Order Item Amount
The average ordered product sales, calculated by dividing orderedProductSales by totalOrderItems for the selected time period.
Field IDsales.averageSalesPerOrderItem.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Sales Per Order Item B2B Amount
The average ordered product sales to Amazon Business customers, calculated by dividing orderedProductSalesB2B by totalOrderItemsB2B for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.averageSalesPerOrderItemB2B.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Sales Per Order Item B2B Currency
The currency ordered product sales to Amazon Business customers, calculated by dividing orderedProductSalesB2B by totalOrderItemsB2B for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.averageSalesPerOrderItemB2B.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Average Sales Per Order Item Currency
The currency ordered product sales, calculated by dividing orderedProductSales by totalOrderItems for the selected time period.
Field IDsales.averageSalesPerOrderItem.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Average Selling Price Amount
The average price of the units sold in the selected time period, calculated by dividing the orderedProductSales by unitsOrdered for the selected time period.
Field IDsales.averageSellingPrice.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Selling Price B2B Amount
The average price of the units sold to Amazon Business customers, calculated by dividing the orderedProductSalesB2B by unitsOrderedB2B for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.averageSellingPriceB2B.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Selling Price B2B Currency
The currency of the units sold to Amazon Business customers, calculated by dividing the orderedProductSalesB2B by unitsOrderedB2B for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.averageSellingPriceB2B.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Average Selling Price Currency
The currency of the units sold in the selected time period, calculated by dividing the orderedProductSales by unitsOrdered for the selected time period.
Field IDsales.averageSellingPrice.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Average Units Per Order Item
The average number of units in each order item for the selected time period.
Field IDsales.averageUnitsPerOrderItem
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Units Per Order Item B2B
The average number of units in each order item ordered by Amazon Business customers for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.averageUnitsPerOrderItemB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Child ASIN
Child ASIN
Field IDsales.childAsin
DimensionTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Claims Amount
Monetary amount of filed A-to-z guarantee claims.
Field IDsales.claimsAmount.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Claims Currency
Monetary currency of filed A-to-z guarantee claims.
Field IDsales.claimsAmount.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Claims Granted
The number of A-to-z guarantee claims granted.
Field IDsales.claimsGranted
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Ordered Product Sales Amount
The amount of ordered product sales, calculated by multiplying the price of products and the number of units sold for the selected time period.
Field IDsales.orderedProductSales.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Ordered Product Sales B2B Amount
The amount of ordered product sales to Amazon Business customers, calculated by multiplying the price of products and the number of units sold for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.orderedProductSalesB2B.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Ordered Product Sales B2B Currency
The currency of ordered product sales to Amazon Business customers, calculated by multiplying the price of products and the number of units sold for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDsales.orderedProductSalesB2B.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Ordered Product Sales Currency
The currency of ordered product sales, calculated by multiplying the price of products and the number of units sold for the selected time period.
Field IDsales.orderedProductSales.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Orders Shipped
The number of orders shipped in the selected time period.
Field IDsales.ordersShipped
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Parent ASIN
Parent ASIN
Field IDsales.parentAsin
DimensionTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Refund Rate
The percentage conversion metric indicating how many orders were refunded by the seller, calculated by dividing unitsOrdered by unitsRefunded in the selected time period.
Field IDsales.refundRate
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Shipped Product Sales Amount
The amount of ordered product sales shipped for the selected time period.
Field IDsales.shippedProductSales.amount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Shipped Product Sales Currency
The currency of ordered product sales shipped for the selected time period.
Field IDsales.shippedProductSales.currencyCode
MetricTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
SKU
SKU
Field IDsales.sku
DimensionTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Title
Name, or title, associated with an Amazon catalog item
Field IDsales.productTitle
DimensionTEXT
Sales and Traffic by ASIN Sales and Traffic by Date
Total Order Items
The number of items that were ordered for the selected time period. For clarification on the difference between orders, order items, and units take the following order as an example: An order containing 2 copies of book A and 3 copies of book B; The number of orders is 1, the number of order items is 2 (book A and book B), and the number of units is 5 (2 + 3).
Field IDsales.totalOrderItems
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Total Order Items B2B
The number of items that were ordered by Amazon Business customers for the selected time period. For clarification on the difference between orders, order items, and units take the following order as an example: An order containing 2 copies of book A and 3 copies of book B; The number of orders is 1, the number of order items is 2 (book A and book B), and the number of units is 5 (2 + 3). Note: This field is only populated when the seller is a B2B seller.
Field IDsales.totalOrderItemsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Units Ordered
The number of units ordered for the selected time period. For clarification on the difference between orders, order items, and units take the following order as an example: An order containing 2 copies of book A and 3 copies of book B; The number of orders is 1, the number of order items is 2 (book A and book B), and the number of units is 5 (2 + 3)
Field IDsales.unitsOrdered
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Units Ordered B2B
The number of units ordered by Amazon Business customers for the selected time period. For clarification on the difference between orders, order items, and units take the following order as an example: An order containing 2 copies of book A and 3 copies of book B; The number of orders is 1, the number of order items is 2 (book A and book B), and the number of units is 5 (2 + 3). Note: This field is only populated when the seller is a B2B seller.
Field IDsales.unitsOrderedB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Units Refunded
The number of units refunded in the selected time period.
Field IDsales.unitsRefunded
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Units Shipped
The number of units shipped in the selected time period.
Field IDsales.unitsShipped
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date

Traffic 23

Traffic
FieldDetailsAvailable in reports
Average Offer Count
The average number of offers listed for sale in the selected time period. It is calculated from the total number of offers and the total number of days in the selected time period.
Field IDtraffic.averageOfferCount
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Average Parent Items
The average number of parent items listed for sale in the selected time period.
Field IDtraffic.averageParentItems
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Browser Page Views
Browser page views are the number of times any user visited your Amazon.com browser pages for the selected time period.
Field IDtraffic.browserPageViews
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Browser Page Views B2B
Browser B2B page views are the number of times an Amazon Business customer visited your Amazon.com browser pages for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.browserPageViewsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Browser Sessions
Browser sessions are visits to your Amazon.com browser pages by any user. All activity within a 24-hour period is considered a browser session. For example, if any user visits your pages using browser multiple times within a 24 hour period it is counted as a single session.
Field IDtraffic.browserSessions
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Browser Sessions B2B
Browser B2B sessions are visits to your Amazon.com browser pages by an Amazon Business customer. All activity within a 24-hour period is considered a browser session. For example, if an Amazon Business customer visits your pages using browser multiple times within a 24 hour period it is counted as a single session. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.browserSessionsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Buy Box Percentage
The percentage of page views where the buy box (the add to shopping cart link) appeared on the page for customers to add your product to their cart.
Field IDtraffic.buyBoxPercentage
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Buy Box Percentage B2B
The percentage of page views by Amazon Business customers where the buy box (the add to shopping cart link) appeared on the page for customers to add your product to their cart. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.buyBoxPercentageB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Feedback Received
The number of customer feedback received in the selected time period.
Field IDtraffic.feedbackReceived
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Mobile App Page Views
Mobile app page views are the number of times any user visited your Amazon.com mobile app pages for the selected time period.
Field IDtraffic.mobileAppPageViews
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Mobile App Page Views B2B
Mobile app B2B page views are the number of times an Amazon Business customer visited your Amazon.com mobile app pages for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.mobileAppPageViewsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Mobile App Sessions
Mobile app sessions are visits to your Amazon.com mobile app pages by any user. All activity within a 24-hour period is considered a mobile app session. For example, if any user visits your pages using mobile app multiple times within a 24 hour period it is counted as a single session.
Field IDtraffic.mobileAppSessions
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Mobile App Sessions B2B
Mobile app B2B sessions are visits to your Amazon.com mobile app pages by an Amazon Business customer. All activity within a 24-hour period is considered a mobile app session. For example, if an Amazon Business customer visits your pages using mobile app multiple times within a 24 hour period it is counted as a single session. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.mobileAppSessionsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Negative Feedback Received
The number of negative customer feedback received in the selected time period.
Field IDtraffic.negativeFeedbackReceived
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Order Item Session Percentage
The percentage conversion metric indicating how many order items were generated relative to the number of people who viewed the products.
Field IDtraffic.orderItemSessionPercentage
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Order Item Session Percentage B2B
The percentage conversion metric indicating how many order items were generated by Amazon Business customers relative to the number of Amazon Business customers who viewed the products. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.orderItemSessionPercentageB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Page Views
Page views are the number of times any user visited your Amazon.com pages using browser or mobile app for the selected time period.
Field IDtraffic.pageViews
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Page Views B2B
B2B page views are the number of times an Amazon Business customer visited your Amazon.com pages using browser or mobile app for the selected time period. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.pageViewsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Received Negative Feedback Rate
The negative feedback rate is the number of orders that have received a negative feedback divided by the number of orders in the selected time period.
Field IDtraffic.receivedNegativeFeedbackRate
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Sessions
Sessions are visits to your Amazon.com pages using browser or mobile app by any user. All activity within a 24-hour period is considered a session. For example, if any user visits your pages multiple times using mobile app or browser within a 24 hour period it is counted as a single session.
Field IDtraffic.sessions
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Sessions B2B
B2B sessions are visits to your Amazon.com pages using browser or mobile app by an Amazon Business customer. All activity within a 24-hour period is considered a session. For example, if an Amazon Business customer visits your pages multiple times using mobile app or browser within a 24 hour period it is counted as a single session. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.sessionsB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Unit Session Percentage
The percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the products.
Field IDtraffic.unitSessionPercentage
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date
Unit Session Percentage B2B
The percentage conversion metric indicating how many units were purchased by Amazon Business customers relative to number of Amazon Business customers who viewed the products. Note: This field is only populated when the seller is a B2B seller.
Field IDtraffic.unitSessionPercentageB2B
MetricNUMBER
Sales and Traffic by ASIN Sales and Traffic by Date

Other fields 5

Other fields
FieldDetailsAvailable in reports
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Default : Order Sales and Traffic by Date
Marketplace ID
Amazon marketplace identifier
Field IDmarketplaceId
DimensionTEXT
No listed report
Normalized Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Default : Order Sales and Traffic by Date
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Default : Order Sales and Traffic by Date
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Default : Order Sales and Traffic by Date

Explore destinations for your data

AI

Claude

Ask Claude about your Marketing data.
AI

ChatGPT

Ask ChatGPT about your Marketing data.
Spreadsheet

Excel

Easily track, report, and analyze your marketing KPIs in Excel.‍
Data lake

Azure Blob Storage

Quickly export your marketing data to Azure Blob Storage for secure storage and analysis, streamlining workflows and enhancing insights.
Data lake

Google Cloud Storage

Effortlessly export marketing data to Google Cloud Storage for secure, scalable storage and streamlined insights.
Data lake

Amazon S3

Unlock effortless data storage and management for your marketing team with seamless transfers to Amazon S3, simplifying workflows and accelerating insights.
Data warehousing

Snowflake

Effortlessly integrates your data in Snowflake, providing a seamless solution for storage, analysis, and real-time insights.
Data warehousing

Amazon Redshift

Access advanced analytics and insights by effortlessly connecting your marketing data to Amazon Redshift.
Data warehousing

Azure SQL

Effortlessly connect your marketing data to Azure SQL for immediate access to valuable insights.
Data warehousing

PostgreSQL

Effortlessly send data from multiple Marketing platforms to your PostgreSQL database with Catchr for seamless integration, storage, and management.
Data warehousing

MySQL

Seamlessly integrate your marketing data with MySQL to access valuable analytics and insights.
Visualization

Tableau

Empower your marketing teams with seamless data transfer to Tableau.
Visualization

Power BI

Whether it's social media analytics, email marketing results, or PPC campaign data, Catchr bridges the gap. Export your data to Power BI.
Data warehousing

Big Query

Unlock advanced analytics and insights by easily connecting your marketing data to BigQuery.
Visualization

Data Studio (formerly Looker Studio)

Catchr makes it super easy to visualize your marketing data into Data Studio (formerly Looker Studio).
Spreadsheet

Google Sheets

Effortlessly report, monitor, and analyze your marketing KPIs in Google Sheets.