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Apple Search Ads
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App Store Connect
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Bluesky
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Braze
Brevo (ex SendInBlue)
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ChartMogul
ChatGPT Ads
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Comment Sold
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Facebook Ads (Meta Ads)
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JSON / CSV / XML
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Get Started

Introduction

Datasources and destinations

Fields listing for AppsFlyer

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

40 metrics140 dimensions
Reports: Aggregate Report (Aggregate Report API)Master Report (Master API)Partner Daily Report (Partner Daily API)In-App Events (Raw API)Install (Raw API)Organic In-App Events (Raw API)Organic Install (Raw API)Organic Reinstall (Raw API)Organic Unistall (Raw API)Reinstall (Raw API)Uninstall (Raw API)

180 fields

All fields
FieldDetailsAvailable in reports
Activity Average DAU
Field IDactivity_average_dau
MetricNUMBER
Master Report (Master API)
Activity Average DAU/MAU Rate
Field IDactivity_average_dau_mau_rate
MetricNUMBER
Master Report (Master API)
Activity Average MAU
Field IDactivity_average_mau
MetricNUMBER
Master Report (Master API)
Activity Revenue
Field IDactivity_revenue
MetricNUMBER
Master Report (Master API)
Activity Sessions
Field IDactivity_sessions
MetricNUMBER
Master Report (Master API)
Ad
Field IDad
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Ad Id
Field IDad_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Ad Personalization Enabled
Field IDad_personalization_enabled
MetricNUMBER
Reinstall (Raw API)
Ad Type
Field IDad_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Ad Unit
Field IDad_unit
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Ad User Data Enabled
Field IDad_user_data_enabled
MetricNUMBER
Reinstall (Raw API)
Adset
Field IDadset
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Adset ID
Field IDadset_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Advertising ID
Field IDadvertising_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Add to Wishlist (Event Counter)
The event counter for the number of times items were added to the wishlist.
Field IDaf_add_to_wishlist_event_counter
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Add to Wishlist (Sales)
The total sales amount for items added to the wishlist.
Field IDaf_add_to_wishlist_sales
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Add to Wishlist (Unique Users)
The total number of unique users who added an item to their wishlist.
Field IDaf_add_to_wishlist_unique_users
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Complete Registration (Event Counter)
The event counter for the number of times registration was completed.
Field IDaf_complete_registration_event_counter
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Complete Registration (Sales)
The total sales amount for completed registrations.
Field IDaf_complete_registration_sales
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Complete Registration (Unique Users)
The total number of unique users who completed registration.
Field IDaf_complete_registration_unique_users
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Login (Event Counter)
The event counter for the number of times users logged in.
Field IDaf_login_event_counter
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Login (Sales)
The total sales amount for logins.
Field IDaf_login_sales
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Login (Unique Users)
The total number of unique users who logged in.
Field IDaf_login_unique_users
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Purchase (Event Counter)
The event counter for the number of times a purchase was made.
Field IDaf_purchase_event_counter
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Purchase (Sales)
The total sales amount for purchases made.
Field IDaf_purchase_sales
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AF Purchase (Unique Users)
The total number of unique users who made a purchase.
Field IDaf_purchase_unique_users
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Agency/PMD
Field IDagency_pdm
MetricTEXT
Aggregate Report (Aggregate Report API) Partner Daily Report (Partner Daily API)
Amazon AID
Field IDamazon_aid
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Android ID
Field IDandroid_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
App ID
Field IDapp_id
DimensionNUMBER
Master Report (Master API) Install (Raw API)
App Name
Field IDapp_name
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
App Type
Field IDapp_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API)
App Version
Field IDapp_version
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
AppsFlyer ID
Field IDappsflyer_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
ARPU
Field IDarpu
MetricNUMBER
Partner Daily Report (Partner Daily API)
ARPU/LTV
Field IDarpu_ltv
MetricNUMBER
Master Report (Master API)
ATT
Field IDatt
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API)
Attributed Touch Time
Field IDattributed_touch_time
DimensionYEAR_MONTH_DAY_SECOND
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Attributed Touch Type
Field IDattributed_touch_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Attribution Lookback
Field IDattribution_lookback
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Average eCPI
Field IDaverage_ecpi
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API)
Blocked Reason
Field IDblocked_reason
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Blocked Reason Rule
Field IDblocked_reason_rule
DimensionNUMBER
Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Blocked Reason Value
Field IDblocked_reason_value
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Blocked Sub Reason
Field IDblocked_sub_reason
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Bundle ID
Field IDbundle_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Campaign
Field IDcampaign
DimensionTEXT
Aggregate Report (Aggregate Report API) In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Campaign ID
Field IDcampaign_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Campaign Type
Field IDcampaign_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API)
Carrier
Field IDcarrier
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Channel
Field IDchannel
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
City
Field IDcity
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Clicks
Field IDclicks
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API)
Contributor 1 Campaign
Field IDcontributor1_campaign
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 1 Media Source
Field IDcontributor1_media_source
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 1 Partner
Field IDcontributor1_partner
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 1 Touch Time
Field IDcontributor1_touch_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 1 Touch Type
Field IDcontributor1_touch_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 2 Campaign
Field IDcontributor2_campaign
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 2 Media Source
Field IDcontributor2_media_source
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 2 Partner
Field IDcontributor2_partner
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 2 Touch Time
Field IDcontributor2_touch_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 2 Touch Type
Field IDcontributor2_touch_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 3 Campaign
Field IDcontributor3_campaign
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 3 Media Source
Field IDcontributor3_media_source
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 3 Partner
Field IDcontributor3_partner
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 3 Touch Time
Field IDcontributor3_touch_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor 3 Touch Type
Field IDcontributor3_touch_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Contributor3 Match Type
Field IDcontributor3_match_type
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Conversion Rate
Field IDconversion_rate
MetricNUMBER
Aggregate Report (Aggregate Report API) Partner Daily Report (Partner Daily API)
Conversion Type
Field IDconversion_type
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API)
Cost
Field IDcost
MetricNUMBER
Master Report (Master API)
Cost Currency
Field IDcost_currency
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Cost Model
Field IDcost_model
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Cost Value
Field IDcost_value
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Country Code
Field IDcountry_code
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
CR
Field IDcr
MetricNUMBER
Master Report (Master API)
CTR
Field IDctr
MetricPERCENT
Aggregate Report (Aggregate Report API) Partner Daily Report (Partner Daily API)
Custom Data
Field IDcustom_data
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Custom Dimension
Field IDcustom_dimension
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API)
Customer User ID
Field IDcustomer_user_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Date
Field IDdate
DimensionTEXT
Master Report (Master API) Partner Daily Report (Partner Daily API)
Day of the week
Day of the week
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Day of the year
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Deeplink URL
Field IDdeeplink_url
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Device Category
Field IDdevice_category
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Device Download Time
Field IDdevice_download_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Device Model
Field IDdevice_model
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Device Type
Field IDdevice_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
DMA
Field IDdma
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Engagement Type
Field IDengagement_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Name
Field IDevent_name
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Revenue
Field IDevent_revenue
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Revenue Currency
Field IDevent_revenue_currency
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Revenue USD
Field IDevent_revenue_usd
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Source
Field IDevent_source
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Time
Field IDevent_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Event Value
Field IDevent_value
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
First Contributor Match Type
Field IDcontributor1_match_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Fist Contributor Engagement Type
Field IDcontributor1_engagement_type
DimensionTEXT
Install (Raw API) Reinstall (Raw API)
GDPR Applies
Field IDgdpr_applies
MetricNUMBER
Reinstall (Raw API)
GP Broadcast Referrer
Field IDgp_broadcast_referrer
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
GP Click Time
Field IDgp_click_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
GP Install Begin
Field IDgp_install_begin
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
GP Referrer
Field IDgp_referrer
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
No listed report
HTTP Referrer
Field IDhttp_referrer
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
IDFA
Field IDidfa
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
IDFV
Field IDidfv
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
IMEI
Field IDimei
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Impressions
Field IDimpressions
DimensionNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Install App Store
Field IDinstall_app_store
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Install Time
Field IDinstall_time
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Installs
Field IDinstalls
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API)
IP
Field IDip
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Is Lat
Field IDis_lat
DimensionBOOLEAN
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Is Primary Attribution
Field IDis_primary_attribution
DimensionBOOLEAN
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Is Receipt Validated
Field IDis_receipt_validated
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Is Retargeting
Field IDis_retargeting
DimensionBOOLEAN
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Keyword ID
Field IDkeyword_id
DimensionNUMBER
In-App Events (Raw API) Install (Raw API)
Keyword Match Type
Field IDkeyword_match_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Keywords
Field IDkeywords
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Language
Field IDlanguage
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Loyal Users
Field IDloyal_users
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API)
Loyal Users Rate
Field IDloyal_users_rate
MetricNUMBER
Master Report (Master API)
Loyal Users/Installs
Field IDloyal_users_install
MetricNUMBER
Aggregate Report (Aggregate Report API) Partner Daily Report (Partner Daily API)
Match Type
Field IDmatch_type
DimensionNUMBER
Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Media Source
Field IDmedia_source
DimensionTEXT
Aggregate Report (Aggregate Report API) In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Mediation Network
Field IDmediation_network
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Monetization Network
Field IDmonetization_network
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Network Account ID
Field IDnetwork_account_id
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Normalized Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
No listed report
Normalized Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
No listed report
OAID
Field IDoaid
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Operator
Field IDoperator
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Original URL
Field IDoriginal_url
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
OS Version
Field IDos_version
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Partner
Field IDpartner
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Placement
Field IDplacement
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Platform
Field IDplatform
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Postal Code
Field IDpostal_code
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Reengagement Window
Field IDreegagement_window
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Region
Field IDregion
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Rejected Reason
Field IDrejected_reason
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Rejected Reason Value
Field IDrejected_reason_value
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Retargeting Conversion Type
Field IDretargeting_conversion_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Revenue
Field IDrevenue
MetricNUMBER
Master Report (Master API)
ROI
Field IDroi
MetricNUMBER
Master Report (Master API) Partner Daily Report (Partner Daily API)
SDK Version
Field IDsdk_version
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Second Contributor Engagement Type
Field IDcontributor2_engagement_type
DimensionTEXT
Install (Raw API) Reinstall (Raw API)
Second Contributor Match Type
Field IDcontributor2_match_type
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Segment
Field IDsegment
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sessions
Field IDsessions
MetricNUMBER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API)
Site ID
Field IDsite_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
State
Field IDstate
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Store product Page
Field IDstore_product_page
DimensionTEXT
In-App Events (Raw API) Install (Raw API)
Store Reinstall
Field IDstore_reinstall
DimensionNUMBER
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Param 1
Field IDsub_param_1
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Param 2
Field IDsub_param_2
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Param 3
Field IDsub_param_3
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Param 4
Field IDsub_param_4
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Param 5
Field IDsub_param_5
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Sub Site ID
Field IDsub_site_id
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Third Contributor Engagement Type
Field IDcontributor3_engagement_type
DimensionTEXT
Install (Raw API) Reinstall (Raw API)
Total Cost
Field IDtotal_cost
MetricNUMBER
Aggregate Report (Aggregate Report API) Partner Daily Report (Partner Daily API)
Total Revenue
Field IDtotal_revenue
MetricNUMBER
Partner Daily Report (Partner Daily API)
Uniinstalls
Field IDuninstalls
MetricNUMBER
Master Report (Master API)
Uninstalls Rate
Field IDuninstalls_rate
MetricNUMBER
Master Report (Master API)
User Agent
Field IDuser_agent
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Week of the year
Week of the year
Field IDweek
DimensionWEEK
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
No listed report
WIFI
Field IDwifi
DimensionTEXT
In-App Events (Raw API) Install (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
No listed report
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK
Aggregate Report (Aggregate Report API) Master Report (Master API) Partner Daily Report (Partner Daily API) In-App Events (Raw API) Install (Raw API) Organic In-App Events (Raw API) Organic Install (Raw API) Organic Reinstall (Raw API) Organic Unistall (Raw API) Reinstall (Raw API) Uninstall (Raw API)

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Introduction
Fields list
Destinations