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Connect Facebook Ads to Data Studio (ex Looker Studio)

Connect Facebook Ads to Data Studio (Looker Studio) and track spend, CPM, ROAS, and purchases by campaign, ad set, and ad, without exporting a single CSV from Ads Manager.

Catchr brings your Facebook Ads data in as a live data source, for one ad account or many. Try it free for 14 days, no credit card required.

Looker Studio
Power BI
Google Sheets
BigQuery
Snowflake

Used by the world's leading companies

Why do agencies use Catchr for Facebook Ads reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Facebook Ads reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export

No more Ads Manager exports before each client call or weekly review. Your Data Studio data source updates on its own in real time.

Connected in minutes

Your first Facebook Ads report can be live in a few minutes. Authorize your Facebook Ads account, pick your ad accounts, and your data source is ready.

Built for agencies with many Advertising accounts

Pull several Advertising accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Facebook Ads to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Facebook Ads to Data Studio with Catchr?

To connect Facebook Ads to Looker Studio (Data Studio), open the Catchr connector, authorize your Facebook Ads account, select the ad accounts you want to report on, then create your report.

Before you start

  • Connect to a Google account with access to Looker Studio
  • Connect to a Facebook user with access to the ad accounts you want to report on
  • Create a Catchr account

1. Open the Catchr Facebook Ads connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Facebook Ads data source.

3. Connect your Facebook Ads account

Sign in with the Facebook account that has access to the ad accounts you want to report on. If an account does not show up, check the permissions of this user in Meta Business Manager.

4. Select your Facebook Ads accounts

Choose one or several Advertising accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Facebook Ads metrics and dimensions.

6. Customize your dashboard

Use Spend, Impressions, Clicks, CTR, CPC, CPM, CPA, ROAS, Conversions, Purchase value, Campaign, Ad set, Ad, Date, Placement, Country, Device, Objective and many more.

Facebook Ads metrics and dimensions available in Data Studio

Access 440 metrics and 233 dimensions from Facebook Ads connectors including Spend, Impressions, Clicks, CTR, CPC, CPM, CPA, ROAS, Conversions, Purchase value, Campaign, Ad set, Ad, Date, Placement, Country, Device, Objective more.

440

Available metrics

233

Available dimensions

Build better Facebook Ads dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with Spend, Impressions, Clicks, CTR, CPC, CPM, CPA, ROAS, Conversions, and Purchase value, always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Placement analysis: Reels, Stories, and Feed

Break down spend, CPM, and purchases by placement to see whether Reels and Stories earn their share of budget, or whether Feed still does the heavy lifting.

Advantage+ vs manual campaigns

Report on Advantage+ campaigns separately from manual campaigns, so account averages do not hide what each campaign type really delivers. You can use Campaign Type to discover the campaign type.

See what drives results

Rank campaigns, ad sets, and ads by cost per purchase or ROAS to see which ones deserve more budget and which ones to pause.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Facebook Ads to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Facebook Ads to Data Studio?

Open the Catchr connector in Looker Studio, authorize your Google account, connect the Facebook account that has access to your ad accounts, select the accounts to report on, and click Create report. Setup takes a few minutes and needs no code.

Does Looker Studio have a native Facebook Ads connector?

No. Google offers native connectors for its own products, such as Google Ads and GA4, but not for Facebook Ads. You can upload a CSV export from Ads Manager with the File Upload connector, but Google limits each dataset to 100 MB and your total storage to 2 GB. The data stays unchanged until you upload new data. For reports that update automatically, use a partner connector such as Catchr.

Is there a free Facebook Ads connector for Looker Studio?

Yes. Some tools offer a free plan or a free Google Sheets add-on. These can suit a small reporting setup, but limits vary by provider and may include historical data, accounts, rows, refreshes, or features. For agencies and teams reporting on several accounts every week, compare those limits with your reporting needs. Catchr offers a 14-day free trial, with no credit card required.

Can I report on today's data?

Yes. Select a date range that includes today in Looker Studio. Catchr can request that date from Meta, but the figures reflect what Meta has processed so far. Today's results are incomplete and may change as Meta processes activity and attributes conversions; this is not real-time reporting.

How far back can I get Facebook Ads data in Looker Studio?

Meta sets the history available through its Ads Insights API. Total values remain available for up to 37 months. Since January 12, 2026, breakdowns for unique-count metrics and hourly breakdowns are limited to 13 months, and frequency breakdowns to 6 months. The Catchr Looker Studio connector retrieves the data Meta makes available; it does not extend these API retention limits.

Why did my Facebook Ads conversions drop in January 2026?

If your reports used 7-day view or 28-day view attribution, Meta's removal of those API windows on January 12, 2026 may explain the drop. The remaining windows include 1-day view, 1-day engaged view, and 1-day, 7-day, and 28-day click. Catchr's default option is labeled 7-day click / 1-day view. Use the same supported attribution settings when comparing periods; this reporting change does not by itself prove that campaign performance declined.

Can I connect Instagram Ads to Looker Studio?

Yes. Instagram campaigns managed in Meta Ads Manager come through the same Facebook Ads connector, so you can report on Facebook and Instagram Ads in one dashboard and split their results with the Publisher Platform dimension.

Can I connect multiple Facebook Ads accounts?

Yes. Catchr supports multi-account reporting, which is useful for agencies, freelancers, and teams managing several clients or brands. Select the accounts you want to report on within your plan's account allowance.

How often is Facebook Ads data refreshed?

Looker Studio requests Facebook Ads data through Catchr when your report needs fresh data. The timing depends on the data source's freshness settings, caching, and Meta's processing delays, rather than one fixed refresh schedule. You can also use Refresh data in Looker Studio. Meta continues attributing conversions after a click, so recent days can still change.

Why don't my numbers match Facebook Ads Manager?

Differences can come from attribution settings, the ad account's time zone, the date used to report conversions, or conversions still being attributed for recent days. Catchr's default attribution option is labeled 7-day click / 1-day view, and you can also choose account or ad-set attribution settings. Match the attribution settings, date range, reporting time, filters, and account selection in both tools before comparing.

Can I blend Facebook Ads with other marketing data?

Yes. In Data Studio, you can combine Facebook Ads with other sources such as Google Ads, TikTok Ads, LinkedIn Ads, GA4, and Shopify. Use compatible join fields, such as the date, and align currencies and reporting granularity before comparing results.

Can I also send Facebook Ads data to Google Sheets?

Yes. Catchr also connects Facebook Ads to Google Sheets, where you can schedule automatic refreshes. Google Sheets uses its own refresh schedule, separate from Looker Studio's data freshness settings.

Can I analyze my Facebook Ads data with ChatGPT or Claude?

Yes. Connect Catchr MCP to ChatGPT or Claude to analyze your connected Facebook Ads accounts in plain English. For example, ask which ad sets are getting more expensive or which creatives spend the most for the fewest purchases. Catchr's standard plans include Looker Studio, Google Sheets, and AI assistants within the same subscription, subject to your plan's platform and account limits. Each destination needs its own setup.

Still have a question ? 

Our team is always here to answer any questions you may have about our data connector.