blog post

The Complete Guide to Affiliate Marketing with Facebook Ads in 2023

Florian Cabirol
September 11, 2024
The Complete Guide to Affiliate Marketing with Facebook Ads in 2023

Quick steps to create a Facebook Ads report with Google Sheets:

You can easiliy create a Facebook Ads report following this step :

  1. Get informations from the data integration from our Facebook Ads connector.
  2. Create a source on catchr.io.
  3. Download our Google Sheets extensions.
  4. Configure and run your request
If you need more informations, you can follow the tutorial.

How to install Google Sheets Catchr Add-on.

To start exporting your Facebook Ads data to Google Sheets, you need to install the Catchr add-on. You currently have two options :

Option A: Via the marketplace:

  1. Visit the Catchr Add-on page on the Google Workspace Marketplace and click "Install."
  2. Grant the necessary permissions for the add-on.
  3. Upon successful installation, open a Google Sheets to proceed.
Connect Google Sheet to Facebook Ads
Install Catchr Google Sheets Add-on

Option B: Directly within a Google Sheets:

  1. Open a new Google Sheets.
  2. In the top menu, click "Extensions", then hover over "Add-ons" and select "Get add-ons."
  3. Search for "Catchr" and choose "Catchr - data connector."
  4. Click "Install" and grant the required permissions.
  5. Close the installation pop-up when completed.
  6. Start using the Catchr add-on.
Install Catchr Add-on for Google Sheets
Install Catchr Add-on for Google Sheets

Once you have installed the add-on, you can start making requests.

The tutorial

Quick steps to create a Facebook Ads report with Looker Studio:

You can easiliy create a Facebook Ads report following this step :

  1. Get informations from the data integration from our Facebook Ads connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for Facebook Ads at the end of the page.

The tutorial

Quick steps to create a Facebook Ads report with PowerBI:

You can easiliy create a Facebook Ads report following this step :

  1. Get informations from the data integration from our Facebook Ads connector.
  2. Create a source on catchr.io.
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for Facebook Ads at the end of the page.

The tutorial

What is Affiliate Marketing ?

Affiliate marketing is an online marketing strategy used by businesses to promote their products and services through affiliates. Affiliates are typically people or companies that have an existing relationship with a business, such as a blog, website, or social media presence. They earn commissions for every purchase made through their promotions or links.

What is Facebook Ads ?

Facebook Ads is a powerful tool that allows businesses to reach their target audience on the most popular social media platform in the world with 2.7 billion people. With Facebook Ads, advertisers can create campaigns designed to promote products, services, and events. Advertisers have the ability to target specific demographics or interests to ensure that their message reaches the right people. Additionally, they can use different ad formats such as carousel ads and

What is the benefit of using Facebook Ads for affiliate marketing ?

Using Facebook Ads for affiliate marketing offers several benefits:

1. Wide reach: Facebook has a massive user base, allowing you to reach a large and diverse audience. This increases the chances of finding potential customers for your affiliate products.

2. Targeted advertising: Facebook's advanced targeting options enable you to specify the demographics, interests, and behaviors of your desired audience. This helps you reach the right people who are more likely to be interested in your affiliate offers, increasing the chances of conversion.

3. Cost-effective: Facebook Ads can be budget-friendly, as you have control over your ad spend. You can set daily or lifetime budgets based on your affordability and desired reach. Additionally, Facebook's ad platform allows you to optimize your campaigns to get the most out of your budget.

4. Tracking and analytics: Facebook provides detailed insights and analytics about your ad campaigns. You can monitor key performance metrics such as impressions, clicks, conversions, and return on ad spend. This data helps you evaluate the effectiveness of your affiliate marketing efforts and make necessary adjustments for better results.

5. Retargeting opportunities: Facebook offers retargeting options, allowing you to show ads to people who have previously engaged with your affiliate content or website. This helps to reinforce your message and increase the likelihood of conversion.

6. Customization and creativity: Facebook Ads allow you to create visually appealing and engaging ad formats, including images, videos, carousels, and interactive elements. This flexibility enables you to showcase your affiliate products in a compelling way, capturing the attention of potential customers.

Overall, using Facebook Ads for affiliate marketing can help you reach a wider audience, target specific demographics, track performance, and optimize your campaigns, ultimately driving more traffic and increasing the potential for earning affiliate commissions.

How to create your Facebook audience

Don't use your personal presence

When it comes to Facebook affiliate marketing, it is crucial to separate your personal presence from your affiliate marketing efforts. While it may be tempting to use your personal profile to promote affiliate products and services, it is important to consider the potential consequences.

Using your personal profile for affiliate marketing can have a negative impact on your relationships with friends and family. Constantly pushing products and services on your personal connections can make them feel overwhelmed or annoyed, leading them to snooze or even unfriend you.

So we recommend to create a separate Facebook business page or utilize other advertising platforms available for affiliate marketing purposes. This approach allows you to engage with a wider audience while keeping your personal connections separate.

Facebook Groups vs. Facebook Pages

When it comes to affiliate marketing on Facebook, there are two main options to consider: Facebook Groups and Facebook Pages. Understanding the differences between these two can help determine which option is best suited for your affiliate marketing efforts.

Facebook Groups offer a more interactive and community-driven approach. They allow for direct conversations and discussions among members with similar interests. This level of interaction can create a sense of belonging and foster engagement within the group. However, the reach of Facebook Groups may be limited, as posts are primarily seen by group members only. Additionally, moderation becomes essential in ensuring that the group remains focused and spam-free.

On the other hand, Facebook Pages provide a more professional and business-oriented platform. With a wider reach and a potentially larger audience, Facebook Pages allow for the dissemination of information to a broader target demographic. However, the level of interaction may be lower compared to Facebook Groups. Posts from Facebook Pages may not appear as frequently in users' newsfeeds, making it crucial to focus on creating engaging content that drives interaction.

When deciding between Facebook Groups and Facebook Pages, consider factors such as the need for centralized control and the budget for paid ads. Facebook Pages provide more control over branding and messaging, allowing for a consistent affiliate marketing strategy. Additionally, if you have a larger budget for paid ads, Facebook Pages may offer better targeting options and greater visibility. On the other hand, Facebook Groups may be more suitable if you prefer a community-focused approach and have limited resources for advertising or moderation.

Ultimately, the choice between Facebook Groups and Facebook Pages for affiliate marketing will depend on your specific goals, target audience, and resources. Careful consideration of these factors will help guide you towards the option that aligns best with your affiliate marketing strategy.

Setting up a page

Setting up a page for affiliate marketing on Facebook is a straightforward process that can help you reach a wider audience and promote your affiliate products or services effectively. Here's a step-by-step guide on how to get started:

1. From your Facebook homepage, click on 'Pages' in the left-hand menu.

2. On the next page, click on 'Create New Page' located at the top right corner.

3. Choose a suitable name for your page that reflects your affiliate marketing business.

4. Select the appropriate category that aligns with your niche or industry.

5. Provide a compelling description that highlights the unique value you offer as an affiliate marketer.

6. Click on 'Create Page' to create your Facebook Business Page.

Once your page is created, it's essential to customize it to make a strong first impression and attract potential customers:

1. Add a professional profile picture that represents your brand or yourself as an affiliate marketer.

2. Customize the cover photo to showcase your affiliate products or services and create visual appeal.

3. Fine-tune the page settings and optimize its features, such as enabling the action button to drive specific actions from your audience.

By setting up a page on Facebook for affiliate marketing, you can establish a professional online presence and leverage the platform's vast user base to maximize your affiliate marketing efforts.

Setting up a group

Setting up a Facebook group for affiliate marketing is a strategic way to engage with your target audience and build a community around your affiliate marketing efforts. Here's a step-by-step guide to help you get started:

1. From your Facebook homepage, click on 'Groups' in the left-hand menu.

2. On the next page, click on 'Create New Group' located at the top right corner.

3. Give your group a name that reflects your affiliate marketing niche or business.

4. Choose the appropriate privacy level for your group - either public, closed, or secret, depending on your preference.

5. Invite your friends who may be interested in your affiliate marketing activities and who can contribute to the group's growth.

6. Customize your group by adding a cover photo that represents your brand or affiliate products/services.

7. Make an initial post introducing the purpose and guidelines of the group to set the tone for future discussions.

It's important to note that setting up a vanity URL for your Facebook group is crucial for easy access and promotion. This can be done in the group's settings by creating a unique username. Additionally, it's essential to differentiate between a Facebook group and a Facebook Page. A Facebook group is a community-driven platform where members actively engage in discussions, whereas a Facebook Page is meant for businesses and brands to showcase their products/services and connect with their audience on a more professional level.

By setting up a Facebook group for affiliate marketing, you can foster a sense of community, share valuable content, and establish yourself as an authority in your niche.

Building your audience

Organic

Increasing organic traffic on Facebook for affiliate marketing purposes requires a strategic approach to content creation and engagement. By following a few key strategies, you can effectively promote your affiliate products while providing value to your target audience.

First and foremost, remember the 80/20 rule for content. Focus 80% of your efforts on entertaining and educating your users, while allocating the remaining 20% to promote affiliate links. This will ensure that your audience feels engaged and not overwhelmed with promotional content.

Building relationships and establishing yourself as an authority within your niche is crucial. Engage with your audience by responding to comments and messages, and provide valuable insights and information related to your affiliate products. By doing so, you will foster trust and credibility among your followers.

Regular posting is essential to keep your audience engaged. Schedule your posts in advance using Facebook's publishing tools to maintain consistency. Additionally, leverage the power of Facebook Live to connect with your audience in real-time and answer their questions or provide live demonstrations of your affiliate products.

Conduct user surveys to gain insights into your audience's preferences and interests. This will help you tailor your content strategy to better serve their needs and increase engagement.

Finally, utilize engaging videos and visually appealing images to capture your audience's attention. According to Facebook algorithms, visual content tends to perform better and reach a wider audience.

User attention spans are at an all-time low. This means that you should focus on visual. According to an infographic by Neil Patel, photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs.

By implementing these strategies, you can drive organic traffic to your affiliate marketing efforts on Facebook, ultimately increasing your chances of success and maximizing your return on investment.

Piggybacking

Piggybacking on Facebook is a powerful strategy to tap into existing audiences and boost your affiliate marketing business. By finding relevant groups or pages that align with your niche, such as sci-fi or gaming, you can contribute valuable content without expecting anything in return.

The key to success is standing out and building a positive relationship with page owners before dropping links to your own content. Engage with the community by commenting on posts and sharing insightful knowledge related to your niche. This will establish you as a valuable contributor and gain the trust of the audience.

Once you've built a positive relationship, you can subtly mention your own content or affiliate products. Make sure to offer genuine value and showcase how your offerings can benefit the community. By doing so, you're more likely to have a positive response and generate interest from the existing audience.

Remember, piggybacking is not about exploiting or spamming groups. Instead, it's about providing value and building connections within the community. By following this approach, you can effectively tap into existing audiences, expand your reach, and drive traffic to your affiliate marketing business.

Paid

Paid Facebook Ads offer numerous benefits for affiliate marketers looking to boost their revenue and reach a wider audience. By utilizing the targeting capabilities of Facebook, affiliate marketers can effectively reach their desired target demographic and drive traffic to their affiliate offers.

One of the key advantages of using paid Facebook Ads is the ability to target specific demographics. With advanced targeting options such as location, age, interests, and behaviors, affiliate marketers can ensure that their ads are shown to the right audience. This targeting precision increases the likelihood of conversion and improves the return on investment for affiliate marketing efforts.

Furthermore, paid Facebook Ads can help affiliate marketers to drive traffic directly to their affiliate offers. By creating engaging ad creatives and compelling ad copy, affiliate marketers can entice potential customers to click on their ads and explore the affiliate products or services being promoted. This not only increases the chances of generating affiliate revenue but also provides an opportunity to capture leads and grow an email list for long-term success.

In addition, paid Facebook Ads can also be used to boost the engagement of Facebook posts that contain affiliate links or promotional content. By strategically promoting these posts, affiliate marketers can increase their reach, visibility, and overall engagement. This can lead to higher conversion rates and increased affiliate revenue.

{{cta-template-looker-source}}

Generating leads – best practices

Publish videos

Publishing videos is a crucial element of affiliate marketing efforts on Facebook. In today's digital landscape, video content captures attention and attracts more views, likes, and comments compared to text or image posts.

With the rise of social media platforms as a primary source of information and entertainment, users are more likely to engage with videos, making them an ideal format for affiliate marketers. Videos not only provide an opportunity to demonstrate the product you are promoting in action but also have the power to build trust with your audience.

By showcasing the features and benefits of the product through video content, you can give your audience a more immersive experience and a better understanding of what they can expect. This visual demonstration allows potential customers to see the product in action and increases their confidence in making a purchase through your affiliate link.

Moreover, videos tend to generate higher engagement rates, including likes, comments, and shares, which can amplify your reach and generate more exposure for your affiliate marketing campaigns. These engagements not only signal interest from your audience but also enhance the visibility of your content on Facebook.

Pin the most popular post

One effective way to maximize the visibility and engagement of your most popular Facebook post is by pinning it to the top of your page or group. By doing so, you ensure that the post remains highly visible and easily accessible for your audience.

To pin a post to the top of your Facebook page or group, simply follow these steps:

1. Access the post you want to pin by navigating to your page or group.

2. Locate the three dots in the top right corner of the post.

3. Click on the three dots to open a drop-down menu.

4. From the menu options, select "Pin to Top of Page" or "Pin to Top of Group," depending on your desired location.

5. Once selected, the post will be pinned and remain at the top of your page or group, regardless of any new content added.

Run a contest

Running a contest on Facebook for affiliate marketing purposes can be a highly effective strategy to engage your audience, increase your page's reach, and drive conversions. Here's how you can run a successful contest on Facebook:

1. Determine the contest mechanics: Decide on the type of contest you want to run, such as a "like and tag" contest. In this type of contest, participants are required to like your page and tag their friends in the comments of the contest post. This helps increase engagement and reach.

2. Partner with other brands or influencers: To make your contest more appealing and attract a wider audience, consider partnering with other brands or influencers. This allows you to offer attractive prizes and benefits from their audience reach.

3. Set clear guidelines and goals: Clearly communicate the rules of the contest, including the eligibility criteria, duration, and how winners will be chosen. Additionally, define your goals for the contest, whether it's to gain new followers, increase engagement, or grow your email list.

4. Promote the contest: Utilize your existing social media platforms, such as email lists and Facebook ads, to promote the contest. Create visually appealing and engaging posts to grab attention and encourage participation.

5. Monitor and engage: Continuously monitor the contest progress, respond to participant comments and questions, and engage with their content. This shows your active involvement and helps build a positive relationship with your audience.

Final thoughts

Affiliate marketing on Facebook can be a highly effective strategy for generating income and reaching a wider audience. With the power of Facebook's vast user base and targeting options, affiliate marketers can promote products and earn commissions by leveraging the platform's advertising features. However, it is important to stay updated and adapt to the ever-changing landscape of Facebook marketing. As we approach 2023, it becomes crucial to stay informed about the latest trends, algorithm updates, and best practices in order to maximize the potential of affiliate marketing on Facebook. By continuously learning and adapting, marketers can stay ahead of the competition and make the most out of this powerful platform.

Empower your Marketing data analysis
Discover +50 connectors to import your Marketing data into your favorite dashboard tool! Unlock instant data integration with Catchr's no-code feature – no IT team required!
Start your free trial!

All your marketing data on

Build dashboard with your different marketing data and track all the essential KPIs.

Start your free trial!
Keep an eye on your data

Connect your Facebook Ads data to Power BI thanks to Catchr's no code connector!

Start your free trial!
Need a clearer view of your marketing data?
Unlock your free Looker Studio dashboard template for from a collection of +50 stunning designs. Elevate your data visualization!
Get it for free
Need a clearer view of your marketing data?
Unlock your free Power BI dashboard template from a collection of stunning designs. Elevate your data visualization!
Get it for free
Need a clearer view of your marketing data?

Unlock your free Meta Ads Overview dashboard template for Power BI from a collection of stunning designs. Elevate your data visualization!

Get it for free
Need a clearer view of your marketing data?

Unlock your free Meta Ads dashboard template for Looker Studio from a collection of +50 stunning designs. Elevate your data visualization!

Get it for free

Bonus : Your free Meta Ads Template

In this Facebook Ads template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

Bonus : Your free Meta Ads OverviewTemplate for PowerBI

In this Facebook Ads template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

Unlock Insights with Style!

Transform your marketing data into stunning dashboards.

Integrate, visualize, and impress with Catchr's seamless dashboards. Elevate your data game now!
Build your first report
14 days free-trial - No credit card required 🎉

More blog post about Facebook Ads