Google My Business & Google Sheets: how to integrate your data

With the vast amount of data available through Google My Business, capturing and analyzing this information can provide invaluable insights into your business's performance on Google. This step-by-step guide is designed to help you seamlessly connect your Google My Business account to Google Sheets using Catchr, allowing you to automate data analysis and gain deeper insights into your engagement, reviews, and overall visibility on Google.

How to connect your Google My Business account to Google Sheets

Add a source on Catchr

To get started, navigate to the Catchr homepage. From there, find and click on Source located in the left menu. Next, click on Add a Source at the top right corner. Choose Google My Business from the list of available platforms and proceed through the identification process to establish a connection between Catchr and Google My Business.

Create a New Query

Open up Google Sheets and locate the Catchr option in the menu. Click on it, then select New Query to create a fresh query for transferring your Google My Business data over.

Select Your Data Source

In the query tab, select Google My Business as your desired data source. If your account doesn't immediately appear in the source list, you can easily include it by clicking on the "+" button.

Select Your Account(s)

Move on to the Select account(s) tab and pick the specific Google My Business account(s) you wish to import data from.

Choose Metrics and Dimensions

Head over to the Metrics and Dimensions tabs to select the particular data points you wish to incorporate into your query. Here are a few examples of metrics and dimensions:

Metrics :

• Account ID: Obtain the Ad Account Id.
• Total views: The total number of times the resource was viewed.
• Total Review Count: The total number of reviews for this location.

Dimensions :

• Location ID: Google identifier for this location.
• Primary Category: Category that best describes the core business this location engages in.
• Address Language Code: BCP-47 language code of the address contents (if known).

Ensure you select metrics and dimensions that align with your analysis and reporting needs.

Set Date Range

After picking your metrics and dimensions, proceed to the Date Range tab. This allows you to choose from preset date ranges like "Last month" or "This year", or set custom start and end dates for your data import.

Apply Filters

To narrow your data even further, employ filters in the Filters tab. To add a filter, complete the following fields:

• Field: country
• Operator: equals
• Value: United States

Schedule & Customize Data Refreshness

Finally, head to the Options tab to set up automatic data refreshes for your query. Additional functionalities like "Appends rows" and "Combine rows" are available to further customize your data retrieval.

In sum, this guide provides a straightforward path for integrating Google My Business data into Google Sheets. By leveraging Catchr, you can efficiently automate data collection and analysis, unlocking powerful insights into your business's online presence.

Example of Google Sheets you can create to use with the Google My Business source

Google My Business data is rich and multifaceted, offering a treasure trove of insights that, when properly analyzed, can significantly impact your business strategy. By connecting Google My Business to Google Sheets, you gain the ability to create dynamic reports and dashboards that keep you informed in real time.

Examples of Google Sheets you can create include:

• Customer Engagement Reports: Track metrics like total views, phone calls, website visits, and direction requests to analyze how customers interact with your business listing.
• Review and Feedback Analysis: Aggregate review data such as star ratings, review counts, and review texts to monitor customer satisfaction and respond proactively to feedback.
• Performance Dashboard: Compile key performance indicators (KPIs) into a comprehensive dashboard, including impressions across different platforms, actions taken (direction requests, phone calls, website visits), and postings engagement.
• Local SEO Tracking Sheet: Monitor how your business is performing in search by analyzing search terms impressions and views on Google Search and Google Maps to inform your local SEO strategy.

Creating these Google Sheets empowers you to make data-driven decisions and to quickly adjust your strategies based on the performance of your Google My Business listing. The ability to automate data transfer and manipulation through Catchr saves time and increases efficiency, allowing you to focus more on strategy and less on manual data entry.

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