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You can easiliy create a Google My Business report following this step :
To start exporting your Google My Business data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
Do you know that Google Maps has over one billion monthly visitors? Sure, most people use it for navigation, but many hop onto it to interact with the businesses they like. That indicates how pertinent the best Google Business Profile KPIs are for businesses to rank higher and show up when people do related searches.
However, it's critical to determine the best Google Business Profile KPIs you should pay attention to. We have compiled a list of Google Business Profile metrics that help you optimize your campaign and achieve growth.
Google boasts over more than 97 billion queries per month, which is a huge number when considering that the world population is 8 billion. With this much outreach, it's natural for businesses to rely on Google to attract customers and earn more revenues. For instance, if you are an auto dealer working in a certain location, you can create a verified Google Business Profile with the following details:
When you provide these details, Google verifies your profile and considers you a reliable business that generates authentic Google analytics.
Creating a Google Business Profile means you are creating an attractive storefront in the digital universe. From brand awareness to lead generation, it becomes a comprehensive sales channel for your brand. With more and more people coming searching businesses online, creating a Google Business Profile and optimizing it puts you on the digital map and increases your chances of selling more.
Profile Views tell you about the platform and devices people use to access your Google Business Profile through Google Search and Maps. Once you have this data, you can optimize your content for different devices and platforms and offer a smooth user experience. The general rule is that the more views your Profile receives, the more attention it receives and the more business you generate.
Previously, Google counted views a bit awkwardly: for instance, if the same person opened your Profile 100 times, Google would count that as 100 views. Thankfully, that is not the case anymore, as Google now measures unique views per user instead of adding several views from one user to the overall tally. The biggest advantage of this change is that Google now gives you more accurate data, which you can use to improve your profile.
Total searches is one of the best Google Business Profile KPIs that tell you how often your business appears on Google search and how often people see it on their screen after making a specific search query. For instance, if you're an Indian restaurant in the US, total searches show how frequently your business appears on Google Maps or in the general Google Search.
Besides that, a business must appear in the right category too. Total searches also show you if customers can see your business in the category they're searching. As a result, you can determine if there's a mismatch between the searches and the category in which your business shows up. For instance, if you have a shoe store, you shouldn't appear when people search for grocery stores or hospitals.
The Google Business Profile has a special Direction button, letting customers navigate using GPS and arrive at their location. People can simply click it, and Google Maps shows them around until they discover your business. It's important to track Direction Requests because they show people's interest in your physical location for a specific time period.
It tells you the location of people who have been looking for your business. As a result, you can determine where to set up your campaigns and marketing efforts. However, having too many Direction Requests is not ideal either because that might indicate people are confused about your physical location. Therefore, it's important to inform people about your physical location and educate them about public transport they can use to reach out to you.
Phone calls are also among the best Google Business Profile KPIs measuring how impactful it is. They measure how often people click on the phone number listed on your profile. According to Google, 76% of customers visit a business within 24 hours of conducting a search about it on their smartphone. Moreover, 28% of these searches result in purchases, a significant turnover.
It means that smartphone search is a major component of the overall Google search, and retailers must facilitate customers who rely on it. The overall experience should be smooth, and the phone number you have provided should stay operational whenever customers contact you. Customers are discouraged if you don't pick up their call, the phone number isn't working, or the call is clunky. Moreover, if you're a reliable business, most of your booking might be from phone calls.
This section is for those who have turned on the Messages of their Google Business Profile. It simply shows how many messages you have received from customers and how well you have responded to them. Two of the most important factors to consider here are:
You should try to respond as quickly as possible to satisfy customers. Moreover, if your response time regularly crosses the 24-hour mark, Google could penalize you and remove the Messaging feature altogether from your Profile.
Since Google Business Profile also includes a link to your website, Website Clicks tell you how many people are accessing your website through it. Two reasons earn it a place among the best Google Business Profile KPIs: first, it tells you how many people visit your website. Secondly, it shows how effectively your Google Business Profile brings people to your website.
Websites are the most visited information for local businesses when customers use Google Search or Maps. That's because your website contains all the details about your business, including products, services, and the rest. When they click on your website, the situation turns from discovery to consideration. Now, you're in the pole position to convert them if you have built a stellar website.
As the name suggests, Average Rating suggests what people think about the quality of your business. Social proof becomes useful when we do not trust our judgments and want to know what others think about something. Ratings work as social proof, helping you determine the value and reputation of your business in the public eye. They are so crucial that 58% of the people feel better about choosing a business with a positive user rating.
Google uses a 5-star rating system, which becomes visible when people click on your business. While the overall perception of your rating depends upon the total number of reviews, targeting a rating of 4 and above is ideal.
As mentioned previously, it is not just the overall rating that matters. Customers also look at the number of reviews your business has garnered. In fact, having a perfect rating usually makes visitors suspicious, which isn’t the case if you have many reviews on your Profile.
Besides the number of reviews, it is also important to encourage users to capture the positives and negatives of their experience with you. It results in an organic outlook that helps foster trust between you and your potential customers.
If you have multiple business locations, tracking review scores in Google Business Profile analytics is ideal. Doing that helps you determine which locations perform best and which are losing the race. Once you have the relevant data, you can dig deeper and understand the lackluster performance of some branches and fix the underlying issues.
Bookings tell you about the number of bookings carried out by customers. To track this metric, you first need to register with Reserve With Google. It is also important to remember that adding data from a booking software other than Reserve with Google in Google Business Profile won’t work, and you won’t be able to see any booking data. For example, suppose you add data from another app where people book a reservation. In that case, Google won’t register it, as the user isn’t giving their credit card information to Google Business Profile.
With so many KPIs to track, it can get hard for a business to focus on other things, like inventory management, business deals, and whatnot. That’s where Catchr.io assists you, tracks all the best Google Business Profile KPIs, and keeps you ahead of the competition. Our platform is fully integrated with the Google Search Console, tracking all the important metrics that matter to your business.
However, we do not just present you with a mishmash of data that makes no sense. We develop a stellar dashboard that gives you a sneak peek into all the important numbers in one place. Thanks to our seamless integration with both platforms, you can easily export your data from Google Search Console to Microsoft Excel or Google Sheets.
However, that's not where our integration ends; you can export the metrics to CSV or JSON or bring them to your favorite data warehouse like the Google Big Query. So, contact Catchr.io today and keep an eye on the most important Google Business Profile KPIs.
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