Google My Business & Power BI: How to integrate your data and template

A Step-by-Step Guide to Connecting Google My Business to PowerBI

Add a Source on Catchr

Navigate to the Catchr homepage, look for the 'Source' option on the left-hand sidebar, and click 'Add a Source' located in the upper-right corner.

Create the Request to Transfer Google My Business Data to PowerBI

• Access 'API' from the left menu in Catchr.

• Change the export format to 'PowerBI' via the dropdown menu.

• Under the 'Source' tab, choose 'Google My Business' as your platform.

• Pick the Google My Business account you wish to use; you can select several if necessary.

• Mark the metrics and dimensions you require for your dataset. Selections can be multiple.

• Define the timeframe for the data retrieval from Google My Business. Options include custom or preset ranges.

• Add any relevant filters to refine your dataset as necessary.

• If applicable, insert specific options relevant to the Google My Business platform.

• Upon completion, an URL will materialize in the toolbar. Preview your data by clicking 'Preview'.

• Inspect the preview of your data set that appears.

• If the preview is satisfactory, copy the provided URL; this is essential for connecting Google My Business to PowerBI.

Import Google My Business Data and KPIs to PowerBI

To incorporate your data into PowerBI Desktop, pursue these directions:

Opt for 'Get Data', followed by 'Web'.

Remain in the basic mode and input the URL obtained from Catchr's previous steps.

Your data should now be loading into PowerBI, which may require some time. Once imported, PowerBI Query Editor allows for further refinement of your data types. You can then proceed to create and publish dynamic dashboards to share.

To utilize a data set in the PowerBI Web App, publish it through the PowerBI desktop version to gain access via a web browser.

Inside the PowerBI web app, click on 'New Report', and select one of your published data sets to start developing your report.

Maximizing Marketing Analytics with PowerBI Integration for Google My Business

Now that you've connected Google My Business with PowerBI, let's explore the potential of this powerful integration.

For instance, you can pull diverse metrics such as 'Total views', insights into 'Website visits' or even 'Phone calls', thereby tracking customer engagement directly from your Google My Business data. Dive into 'Star Ratings' and 'Review Texts' to assess customer sentiment and leverage this feedback to adjust your strategy accordingly.

PowerBI excels with its visualization capabilities. Customize your dashboards to showcase regional performance using 'Latitude' and 'Longitude' data, or analyze peak hours of customer engagement using 'Hour of the day'. The possibilities are endless once you harness these metrics within PowerBI.

Furthermore, you can harness PowerBI's calculated fields and measures to unfold new insights. For example, calculate the average impression rate or compare actions such as 'Website visits' versus 'Phone calls' to better understand customer preferences and behaviors.

Besides quantitative analysis, qualitative insights are just as crucial. You have access to customer reviews and interactions, which can be utilized to create a sentiment analysis model within PowerBI – a cutting-edge technique to scale your understanding of how clients perceive your business.

Ready to explore the full spectrum of Google My Business metrics for PowerBI? Check out the complete field listings here.

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