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You can easiliy create a Pipedrive report following this step :
To start exporting your Pipedrive data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
Once you start using CRM platforms for customer management and business planning, there is no going back. It is primarily because of the ease and efficiency that a good CRM platform brings to the table. Pipedrive, being one such platform, has been delivering efficient digital marketing strategies to its users.
However, despite an automated cloud-based platform, monitoring the progress of business growth is mandatory. In the dynamic world of sales, having the right KPIs is equivalent to a powerful compass – they guide you through the intricate details of deals, prospects, and revenue streams.
To level up your sales strategy, this guide brings you the best Pipedrive KPIs that will give your business a kick start in no time.
KPIs, also known as key performance indicators, are not just business and sales monitoring metrics. Rather, they are the strategic tools that help you optimize your approach, identify growth opportunities, and ultimately ensure that your sales journey is on the fast track to success.
They are important as they act as your sales GPS, guiding you through the twists and turns of customer interactions. 95% of marketers agree that KPIs are a must-have tool for achieving broader business goals.
Moreover, these metrics offer invaluable insights into your team's performance and the status of deals. KPIs provide you with digital marketing strategies, ultimately helping your business grow.
Upscaling sales is a strategic process where landing customers and achieving a call to action play a crucial role. By monitoring these two forces and maintaining a positive balance between them, you can secure an increasing sales graph. To do so, we have shortlisted the best Pipedrive KPIs for you. These include:
Engagement rate is the first and one of the most important KPIs in the field of pipedrive analytics. This metric not only helps you give a broad-eye view of your services but also teaches you where you stand as a successful business model.
You can also measure the level of interactions with your leads and prospects. According to the 2023 statistics, engaging customers contribute 23% more to the premium wallet shares, profitability, and revenue of the company than non engaging customers.
By evaluating the engaging analytics of the customers, you get to have useful insights into what is working great for your business model and what you need to change. The engaging analytics also give you insights into how to design your future services to score a rising graph in the future. All in all, this KPI is the hidden gem of your successful business upscaling.
The Pipeline Conversion Rate in Pipedrive is not just a number. It is a guiding light that optimizes your pipeline for increased sales. This KPI reveals the efficiency of your sales pipeline by showcasing the percentage of deals moving through each stage, both at a team level and at an individual level.
A high conversion rate indicates a streamlined process, where leads smoothly transition from one stage to the next. This strategy not only boosts your team's morale but also ensures you are maximizing every opportunity. On the flip side, a low conversion rate signals areas that need attention – perhaps a stage that requires refinement or additional support.
This KPI helps in tactical digital marketing report-making and enhances your customer experiences. This planning then ultimately skyrockets your sales performance in Pipedrive. So, keep a close eye on this KPI, for it holds the keys to unlocking your sales potential.
According to a survey, 35% of salespersons deem deal closing as the most challenging part of the sale. However, despite that, the average time to close a deal is one of the best Pipedrive KPI metrics that helps to gain detailed customer insight. This parameter is the time measured between the first engagement and the closing of the deal.
By measuring this parameter, you can understand how much average time it takes for a customer to close the deal. You can also analyze your deals to make them more attractive to lessen your average time to close, hence increasing your sales on the other hand.
To view these Pipedrive metrics, go to the Insights tab. It will give you a detailed prospect of every stage of the deal closing, both in graphical as well as tabular form.
Are you consistently closing high-value deals, or is there room for growth in deal sizes? If yes, then this KPI is for you! Your average deal value is more than just a measure of past success. It is also a roadmap for the future. In this case, average deal value acts as a pivotal KPI that monitors the Pipedrive sales success and fuels growth.
It guides your team to focus efforts where they matter most and allows you to tailor your approach to maximize profitability. This metric also helps you understand the monetary pulse of your deals. By tracking the average deal value in Pipedrive, you gain insights into the health of your sales performance, making it one of the best Pipedrive KPIs.
Win rate refers to the percentage of scored deals out of the total number of deals in a pipedrive sales pitch. This KPI monitors the working efficiency of your current business model at an individual level as well as a mass level.
A higher win rate percentage shows that the current dealing process is effective and produces more sales. Thus, allocate more resources to the model to increase opportunities for sales. Conversely, a lower win rate percentage requires you to look into the flaws and amend them where needed. This KPI also helps with pipedrive reporting, helping you grow your business.
Your best Pipedrive KPIs in sales monitoring include not just the present and future but also your past business ventures! In this case, total sales-to-date data can help you understand how your progress started and what trajectory it is taking now. This process will help you further plan out how to take your business on an uphill road to success.
Tracking sales to date also allows you to celebrate wins and assess the effectiveness of your ongoing digital marketing strategies. Are you hitting targets? What's working, and where can improvements be made? It is the pulse of your sales momentum, providing the insights needed to recalibrate strategies, set realistic goals, and ensure that your sales trajectory continues its upward ascent in the competitive landscape of Pipedrive.
This KPI acts as your real-time scoreboard in the high-stakes game of sales. It provides a snapshot of your team's cumulative achievements, offering a glimpse into the revenue generated up to the current moment. Think of it as the live applause meter for your sales efforts, giving you instant feedback on your team's performance.
The sales growth rate measures the total percentage increase of your business revenue over a specific period of time. It could be monthly, quarterly, or yearly, depending on your preference. Keeping track of the total revenue generated over specific periods and setting goals for the next phases boosts your energy and motivates people to get going with their efforts.
Plus, this metric also acts as a guiding light during periods of decreased productivity. Furthermore, to make an encouraging digital marketing report, the sales growth rate acts as one of the best Pipedrive KPIs!
Last but not least, the activity metrics is another great way of directly monitoring sales and progress. By directly analyzing the customer responses, engagements, and conversions, you can gain direct working insights into your business management.
These activity KPIs can be customer-generated or company-generated. Nonetheless, both show the customer interactions with the services, giving progressive insights for your business. Some examples of activity KPIs include:
The market value of CRM platforms was $48.7 billion in 2021 and is expected to be as high as $146 Billion by 2028. However, there are many small-scale business models that still operate manually for digital marketing (Although it is not a good option).
But when it comes to large-scale business models and across-the-globe marketing, manual handling can become a challenge. That is why Catchr is here to make your work easy. This platform is a one-stop shop for all your marketing tools.
It analyzes and simplifies your CRM accumulated data in an easy-to-read and digestible format, making your marketing journey easy. From making digital marketing reports to connecting data with other platforms for better marketing tactics, Catchr has everything build-in under one roof for you.
So click here and join Catchr for hassle-free and result-driven marketing with the best Pipedrive KPIs, and set your business on the road to growth and success in no time!
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