Pipedrive to Looker Studio: setup guide

Looker Studio is a powerful, free tool for visualizing and analyzing your sales and marketing data. If you use Pipedrive, you can connect it directly to Looker Studio to track deals, activities, revenue, and team performance in real time.

There are two main ways to do it:

1. Automatically, using a partner connector like Catchr
2. Manually, by exporting your data to Google Sheets

In this guide, we’ll walk you through both methods step by step.

Why connect your Pipedrive data to Looker Studio

Connecting Pipedrive to Looker Studio gives you a unified view of your sales performance, deals, and revenue trends.
Instead of jumping between Pipedrive dashboards and spreadsheets, you can centralize everything in a single, automated report.

With Looker Studio, you can:

• Combine Pipedrive data with Google Ads, GA4, or HubSpot to measure sales and marketing alignment.
• Automate reporting and eliminate manual exports with daily data refresh.
• Visualize your pipeline, conversion rates, and team performance in custom dashboards.
• Share insights easily with your sales team or leadership through live reports.

In short, connecting Pipedrive to Looker Studio helps you make smarter, data-driven decisions and track performance efficiently.

Method 1: Connect Pipedrive to Looker Studio using Catchr (recommended)

This is the most powerful and scalable way to connect Pipedrive to Looker Studio.
It lets you automate updates, manage multiple pipelines, and customize metrics and dimensions effortlessly.

How it works

The Catchr Pipedrive connector links directly to the Pipedrive API and automatically pulls your deals, organizations, activities, and users into Looker Studio. Your dashboards refresh daily, ensuring your sales data is always up to date, no CSV exports required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Pipedrive
   • In the search bar, type Pipedrive.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Pipedrive accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Pipedrive and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your X data, including impressions, clicks, spend, and ROAS, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting Pipedrive to Looker Studio lets you analyze your pipeline, track team activity, and automate sales reporting.

• ‍Sales managers monitor pipeline health, deal velocity, and revenue forecasts by stage and owner.‍
• Agencies/consultants deliver automated, white-labeled reports across multiple clients and pipelines.‍
• Revenue/ops teams blend Pipedrive with GA4 or ad platforms to measure lead-to-deal conversion and source ROI.‍
• Founders/SMBs keep a simple live view of open deals, expected revenue, and recent activities.

To help you get started faster, Catchr provides a ready-to-use template for Pipedrive in Looker Studio.

Method 2: Connect Pipedrive to Looker Studio via Google Sheets

If you prefer a free, manual method, you can use Google Sheets as an intermediary.
However, this option requires manual exports or automation tools like Zapier to keep your data updated.

How it works

You’ll export your Pipedrive data as a CSV and import it into Google Sheets, then connect the spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your Pipedrive data to Google Sheets
   • In your Pipedrive dashboard, click on the three dots in the left tab, then select Export data.
   • Choose the type of data you want to export among the suggested categories (Deals, Activities, Leads, etc.), then select CSV.
   • Click on the green Export button to confirm your export.
   • To start the download, click on the blue cloud icon in the last column of the export table.
   • Finally, open the downloaded file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your Pipedrive Google Sheets
   • Select the spreadsheet and worksheet containing your Pipedrive export.
   • Click Connect to link your data to Looker Studio.

5. Create your Pipedrive report
   • Click Create Report to start building your dashboard.

Which method should you use?

If you manage multiple pipelines or need real-time dashboards, the Catchr connector is the best choice. For small projects or one-off reports, Google Sheets can do the job.

FAQ: Pipedrive and Looker Studio

Can I connect multiple Pipedrive organizations?

‍Yes. Catchr supports multiple Pipedrive organizations in one Looker Studio report.

Are data updates automatic?

‍Yes. Catchr refreshes your Pipedrive data daily.

Can I combine Pipedrive with other platforms?

‍Absolutely. You can blend Pipedrive data with Google Ads, HubSpot, or CRM data for full funnel analysis.

What data can I track from Pipedrive?

‍You can pull deals, revenue, organizations, users, and activities data, including stages, owners, and expected close dates. All the available Pipedrive fields are listed on Catchr's documentation.

Is the Catchr Pipedrive connector free?

‍Catchr offers a free trial, then a paid plan for continuous synchronization and automation.

Making Pipedrive work with Looker Studio

Whether you use the manual method or the Catchr Pipedrive connector, Looker Studio lets you visualize your sales pipeline, automate reporting, and track team performance in one place.