Explore your Favorite Google Analytics 4 metrics with PowerBi : how-to, templates and metrics

The purpose of this tutorial is to guide marketers through the process of visualizing their marketing data by connecting Google Analytics to PowerBI through Catchr. By the end of this guide, you will have a complete understanding of how to seamlessly transfer data between these powerful tools and commence crafting insightful dashboards and reports.

How to connect your Google Analytics account to PowerBI

Add a source on Catchr

Begin on Catchr's main dashboard and look for the "Sources" option within the side menu. Once there, simply click "Add a Source" found in the upper-right area of the interface.

Afterwards, select "Google Analytics" as your desired platform and follow the prompts to authenticate and establish a link between Catchr and your Google Analytics account.

Create the request to transfer Google Analytics data to PowerBI

Here's how you can organize your data export directly into PowerBI:

• Navigate to the "API" section in the left-side menu of Catchr.

• Adjust your export preferences by choosing "PowerBI" as the format.

• Under the "Source" tab, select "Google Analytics" as the platform for data extraction.

• Choose the specific Google Analytics accounts and properties for which you require data and key performance indicators (KPIs). Feel free to include multiple accounts if necessary.

• Next, pick the data points you're interested in by choosing the corresponding metrics and dimensions. You can select as many as you need for your analysis.

• Ensure all metrics and dimensions required for Catchr's templates are selected for automatic template loading and customization options.
• Set a specific time frame for the data you wish to extract from Google Analytics, with the option to select both default and custom date ranges.

• If needed, apply various filters to refine your dataset. Adding several filters is possible based on your requirements.

• Consider any extra options available for the Google Analytics platform to enhance your data request.

• Upon finalizing your settings, notice that an URL will be generated and displayed at the top. To inspect your data before exporting, click "Preview" situated at the top-right.

• Copy the URL generated, if you are happy with the preview, as it will be crucial for connecting Google Analytics to PowerBI.

Import the Google Analytics data and KPIs to PowerBI

PowerBI Desktop

To bring your Google Analytics data into PowerBI Desktop, employ a web data source:

• Choose "Get Data" and then select "Web".

• Stay with the basic options and paste the URL from Catchr into the designated field.

• Click "OK" to finalize.

PowerBI will then process and load your data, which can take a short while. Soon after, you'll have the freedom to use PowerBI Query for editing, and begin constructing your customized dashboards. Upon finalizing your dashboards, go ahead with publishing and sharing them with your desired audience.

PowerBI Web App

For web app users, following the desktop publishing steps is necessary initially. Once your data set is in the PowerBI Web App, start a new report and make your selection from the already-published datasets for further report creation.

In conclusion, successfully transferring your data from Google Analytics into PowerBI is an invaluable asset offering a holistic view of marketing performance across all channels. Whether you're a data analyst, marketer, or business owner, the integration empowers you with actionable insights to drive strategic decisions and optimize campaigns.

Example of metrics you can use with the PowerBI Integration for Google Analytics

Google Analytics offers a wealth of metrics ideal for PowerBI visualization. By using PowerBI, you can track everything from simple pageviews to complex conversion paths, assessing real-time campaign effectiveness or historical trends over time. Metrics such as user engagement, e-commerce transactions, or ad performance are among the many you can import into PowerBI via the Catchr service, enabling you to identify patterns, understand user behavior, and calculate return on investment (ROI).

For example, you might create a dashboard that overlays advertising spend from AdWords with e-commerce revenue, gaining insights into which campaigns yield the best ROI. Alternatively, with the engagement metrics, you can build visualizations that showcase the most engaging content on your site, helping content creators and marketers to replicate successful strategies.

Additional metrics, such as Device category and Browser, help in understanding user demographics and preferences, enabling marketers to tailor experiences to different segments. Data from Google Analytics can be combined with other data sources in PowerBI for even richer insights.

For an extensive list of the available Google Analytics metrics that can be leveraged within PowerBI, please visit Catchr's fields listing.

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