Best KPI to use for LinkedIn Pages

Gone are the days when LinkedIn was just a job-searching website for people. Today, it has become a community of 1 billion members around the world. LinkedIn is continuously evolving into a valuable platform for professional recruiters and job candidates.

Above all, business owners are using LinkedIn to create a digital workforce, connect with their target audience, build a community, and look out for potential sales. At times, it could be a challenging task to understand which KPIs are best and most relevant for your business. However, LinkedIn has also made it very easy to track all the relevant data and brand analytics through appropriate tools.

Let's start with this guide if you are wondering how to measure LinkedIn performance and track the best LinkedIn page KPIs.

What Are LinkedIn KPIs

Key Performance Indicators (KPIs) are measurable targets showing how individuals or organizations work to meet their goals and objectives. Businesses use KPIs to keep track of their performance and work with an enhanced focus and dedication.

Similarly, LinkedIn KPIs are the indicators that measure the success of your digital marketing on LinkedIn.Different types of LinkedIn KPIs can give you valuable insights about your business, such as:

• Reach and Engagement: These KPIs define the size of your followers on LinkedIn. How often does your content appear in their feed, and is it reaching your target audience?
• Performance: Performance-based KPIs deal with viewers' interest in your content and how well it performed among its competitors. It may include likes, shares, and other engagement analytics.
• Lead Generation and ROI: These KPIs simply calculate how many customers you have acquired from LinkedIn. Which leads were successfully converted, and what is the overall financial impact of your marketing efforts?
• Thought Leadership: Leadership KPIs indicate the long-term impact of your digital marketing strategies. They evaluate the influence of your content on your peers, competitors, and industry experts.    

Best LinkedIn Page KPIs To Track In 2024

To make the best out of your LinkedIn marketing, choose relevant KPIs that align with your business goals. Here are some of the best LinkedIn page KPIs for you to track.  

1. Followers’ Demographics

The success of a marketing campaign lies in how well you know your audience. Tracking the demographics of your followers, such as age, gender, location, and profession, helps you understand them better. This information can help you create a tailored marketing strategy for your audience, such as:

• Job Title and Industry: Understanding your followers' profession, industry, and expertise level allows you to cater to their specific needs. It will help you create content that addresses their professional challenges and help them grow.
• Content Preferences: Demographic data helps you create age-appropriate content. For example, Young and aspiring professionals prefer short, bite-sized content and videos. Whereas senior experts favor articles and in-depth reports.
• Strong relationships: The language, location, and culture of your audience enable you to create content that truly resonates with them. This helps in building strong and long-term relationships with your followers.  

2. Impression and Reach

Another important KPI to track on your LinkedIn page is impression and reach. Impressions refer to the number of times your content is displayed, whereas reach is the number of individuals who click or read it. This is one of the best LinkedIn page KPIs that tells you whether people find your content relevant.

To improve your LinkedIn reach and impressions, here are a few things you can work on:

• Create a professional and optimized profile. It should be updated with relevant keywords and an attention-grabbing summary. Actively engage with your industry fellows and try to create a community that supports and uplifts each other.
• Focus on providing value by sharing relevant content. Create a content strategy that shares industry updates and valuable information and offers sustainable solutions to your followers.  

3. LinkedIn Engagement Rate

Engagement rate is the percentage of LinkedIn users who are interacting with your content. This interaction could be anything from likes, comments, shares, or subscriptions. You can easily find out your engagement rate through a simple formula:

LinkedIn page engagement rate indicates how your audience perceives and interacts with your content. A higher engagement rate means your content strategy is working successfully, and there are more chances of new leads and business opportunities. If your engagement rate is not up to the mark, try to improve your posting consistency and experiment with varied formats.

Adding images, videos, quizzes, or polls can help you create content that interests a diverse audience and keeps them engaged.

4. Followers’ Growth

Followers’ growth is one of the critical LinkedIn page metrics that shouldn't be overlooked. A higher follower count builds the natural credibility of your brand and drives more traffic toward your page.

LinkedIn helps you to keep track of your followers within a given time frame. It means you can quickly analyze which content attracts people and what drives them away. A successful content strategy is based on converting followers into leads and then, eventually, clients. 

Therefore, it is better to have 1000 active and engaging followers than 10000 inactive people who offer no value. After all, LinkedIn is all about making relationships and building a network.

5. Click-Through Rate

After impressions and engagement, the next step you want your followers to take is to click on to find more. Click-through rate is the percentage of how many people clicked on your LinkedIn ads or sponsored posts. The global average CTR rate for LinkedIn is between 0.44% to 0.65%. This can be measured through:

The above or higher CTR means your ad is performing well for the target audience. However, if this is not the case, here are a few tips to improve it:

• Use clear and concise headlines and CTAs that grab the reader's attention.
• Include high-quality images and appropriate graphics in your advertisements
• Add a link to a relevant landing page for the viewer to proceed further with the purchasing process.

6. Conversion Rate

The whole purpose of LinkedIn ads is to convert potential leads into clients. Conversion rate refers to the people who clicked on the ad and then took the desired action. This should be on your best LinkedIn page KPIs list, as it helps you to determine the success of your marketing efforts.

The average LinkedIn conversion rate is usually 2.74%, three times higher than other social media platforms such as Facebook (0.77%) and Twitter ( 0.69%). This shows that you can easily achieve your marketing goals by creating high-quality and relevant content on LinkedIn.

Note:  To find the conversion rate, divide the total number of conversions by the total number of clicks on your ad and multiply it by a hundred.  

7. Cost of Conversion

Cost per conversion (CPC) is an essential LinkedIn KPI for business owners. It tells you the cost of onboarding new customers or how much money is spent on converting a lead. The simple formula to calculate CPC is to divide the total cost of the campaign by the number of conversions.

This means if you have spent $ 2000 on a marketing campaign and successfully converted 40 clients, your cost per client would be $ 50. CPC allows you to evaluate how much you are spending to acquire a new client and whether that spending is justifiable or not. Here are a few measures you can take to maintain a reasonable CPC:

• Your ads should be precisely targeted toward your ideal clients. Based on the demographic data such as age, gender, profession, and location.
• To create relevant content, you can further segment your clients based on their particular needs and pain points.
• Following the guidelines mentioned above can help you achieve your desired LinkedIn KPI benchmarks. However, creating a clear roadmap about your business goals is good before any LinkedIn marketing campaign.

Benefits of LinkedIn KPIs

LinkedIn KPIs are designed to measure the success of your professional networking platforms. Using the best LinkedIn page KPIs offers a lot of benefits to organizations and business owners, such as:

1. Brand Awareness

With over 67 million registered businesses, LinkedIn is a huge services marketplace. You can use it to reach potential clients and customers from around the world. Tracking impressions and engagements can help you evaluate how actively your content is reaching your target audience.

2. Lead Generation and ROI

LinkedIn has transparent methods of measuring the success of your marketing campaigns at every step. Calculating how many leads you have got and then converted into customers allows you to assess the ROI of your marketing campaigns.

3. Thought Leadership

High engagement (likes, shares, comments) and follow count highlight the positive perception of your content. This gradually builds trust and positions you as the thought leader of your industry.

Use Catchr for Tracking and Improving Your LinkedIn Page KPIs

LinkedIn has become more popular than ever. It is one of the most convenient channels to connect with clients, customers, and competitors and make your voice heard globally. Tracking the right KPIs and metrics enables you to achieve your marketing goals and stay connected with your targeted audience.

After tracking the best LinkedIn page KPIs, you need to manage and analyze all the data to prepare a performance report. It may sound challenging, but with Catchr, you don't need to worry. This platform has all the solutions to transform your data into industry insights.

Catchr helps simplify the raw data of your LinkedIn page analytics and keeps it safe and up to date. Whether you want to integrate it with other tools or create compelling digital marketing reports, do it in the most hassle-free manner. Visit our website and get a free 14-day trial now.