Explore your Google Merchant Center Product KPI with PowerBI : how-to, templates and metrics..

This tutorial will guide you through the process of connecting your Google Merchant Center account with PowerBI using Catchr. By the end of this guide, you will be able to seamlessly visualize and monitor important marketing metrics within PowerBI dashboards, giving you actionable insights to enhance your digital marketing strategies.

How to connect your Google Merchant Center account to PowerBI

Add a source on Catchr

Begin by navigating to the Catchr homepage. From there, locate the Source option within the left-hand menu and select Add a Source from the top right corner.

Proceed by picking Google Merchant Center as your platform and authenticate to establish a connection between Catchr and Google Merchant Center.

Create the request to transfer Google Merchant Center data to PowerBI

• Dive into Catchr's dashboard and locate API on the left menu.

• Switch the export format by selecting "PowerBI" from the available options.

• Within the "Source" tab, choose Google Merchant Center as your data export platform.

• Select the specific account(s) to draw metrics and KPIs from — multiple selections are possible.

• Pick the desired metrics and dimensions for your report. You may choose multiple metrics and dimensions as per your needs.

• Warning: For those utilizing default templates from Catchr, ensure all specified dimensions and metrics are included — this will enable the template to populate with your data correctly.
• Select a time range for your data extraction, be it a custom span or a pre-defined one.

• Add filters to your request if necessary, with the ability to include multiple filters.

• Finalize any additional options specific to the Google Merchant Center.

• With everything set, a URL for your PowerBI report will emerge at the top. You can preview the output by selecting "Preview."

• Once the data preview is satisfactory, copy the URL — you'll need it for PowerBI integration.

Import the Google Merchant Center data and KPI to PowerBI

With PowerBI Desktop, engage with a multitude of data sources. In this case, you require a web data source to absorb data from a webpage.

• Initiate the process by going to Get Data, then Web.

• Remain in basic mode and insert the previously generated request URL.

• Click on OK and allow PowerBI some moments to consolidate your data.

Once your data is successfully imported, leverage PowerBI Query to refine 'it and begin constructing your interactive dashboard. When ready, publish and share your insightful visualizations with required stakeholders.

In the realm of the PowerBI Web App, introduce your dataset via PowerBI Desktop, thus enabling web-based report creations. Choose New Report and select a published dataset to embark on your reporting journey.

In conclusion, effectively syncing your Google Merchant Center with PowerBI through Catchr empowers you with a robust platform to visualize and analyze key marketing metrics, leading to smarter, data-driven decisions for your business operations.

Example of metrics you can use with the PowerBI Integration for Google Merchant Center

With PowerBI's integration for Google Merchant Center, marketing professionals and data analysts can unlock a wealth of actionable information. Let's explore how you can harness the power of various metrics to inform your marketing strategy:

For a more detailed listing of available metrics, along with the specifics on how to use them, please visit the comprehensive Fields Listing at Catchr's Google Merchant Center Metrics.

Imagine utilizing metrics such as Active offers, Product Price, and Condition to gauge inventory levels, pricing trends, and product conditions over time. PowerBI can visualize these fluctuations, enabling you to adjust marketing campaigns on the fly and optimize your inventory management. Layer in dimensions like Year and Product Category to segment your analysis and identify seasonal trends or the performance of specific product lines.

Furthermore, PowerBI's advanced features such as data modeling, custom measures, and calculated columns can aid in deeper insights. For example, by tying together Sell On Google Quantity with Product Price and Cost Of Goods Sold, you can create a custom measure to track profit margins per product, guiding you towards more profitable inventory investments.

The dynamic duo of Catchr and PowerBI equips you with the toolkit needed to transform raw data into a visually compelling story of your business's performance. By tapping into these insights, you can drive efficiency, profitability, and growth in your digital marketing efforts.

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