Google Merchant Center & Looker Studio: setup guide

If you're a marketing professional looking to leverage analytics in your strategy, this tutorial is for you. By the end of this guide, you will be able to seamlessly connect your Google Merchant Center account with Looker Studio (formerly Google Data Studio) to visualize data and garner insights to enhance your marketing endeavors.

How to connect your Google Merchant Center account to Looker Studio

Create an Account on Looker Studio

If this is your first time using Looker Studio, you'll need to start by setting up an account. Already a user of Google services? You're in luck; all you need to do is link your existing Google account to Looker Studio and you're ready to go.

Connect Google Merchant Center to Looker Studio

Follow our detailed, step-by-step guide to establish a union between your Google Merchant Center data and Looker Studio's robust reporting features. Let's make your data work for you.

• Access your Looker Studio dashboard and initiate a new project by clicking on "Create".

• Choose "Report" from the new project options.

• In the data sources gallery, use the search function to locate the Catchr Google Merchant Center data connector.

Step-by-step guide on the authorization step:

If it's your first time authorizing this connector, you need to authorize the Looker Studio connection as well as Catchr. Here's how:

• Authorize Looker Studio to utilize this community connector.

• Select your preferred Google Account to link to Looker Studio.

• Review the necessary Looker Studio authorizations and scroll down.

• Click "Allow" to grant the required access.

With your Google Account now authorized to use Looker Studio, focus shifts to the Catchr connector for Google Merchant Center.

• Choose the second 'Authorize' button, clearly labeled for the Catchr connector.

• A prompt will provide straightforward instructions for authorizing Catchr to your Google Merchant Center account.

• After a brief loading period, you’ll be directed back to select which account Catchr should access. Scroll down.

• Click "Add" to finalize the connection or look for the "Create Report" or "Report" option, which might be in the top right corner instead.

In just a few steps, you've completed the setup, integrating your marketing data with one of the most powerful analytical tools available.

Example of metrics you can use with the Looker Studio Integration for Google Merchant Center

When you integrate Google Merchant Center with Looker Studio, you unlock a suite of metrics to analyze your data in new and insightful ways. These metrics span a wide range, from basic account information, like Account Name and Website URL, to more detailed product data such as Product Title, Price, Brand, and Condition.

Leveraging Looker Studio's visualization capabilities, you could, for instance, create a custom dashboard that tracks Active offers and Pending offers to manage inventory effectively. Drill down further with Disapproved offers to pinpoint areas where product listings could be optimized. Plot trends over various time granularities, from Year quarter to Hour of the day, to glean temporal insights like peak shopping times or seasonal demand for your products.

Further analyze performance with Product Click Through Rates (CTR) and Sales Conversion Rates linked directly to specific Product IDs or Google Ads Campaigns. Identify which combinations of Product Type and Age Group garner the best results to tailor your marketing strategies based on factual data.

All of these metrics and more are at your fingertips when you utilize the comprehensive list of available fields provided by Catchr. For a full listing of all metrics accessible through this integration, visit the Looker Studio Integration for Google Merchant Center metrics.

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