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After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.
With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.
The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.
Open the Catchr Spotify Ads connector in Looker Studio, authorize your Google account, and sign in with the Spotify account that has access to your advertising business and ad account. Select the ad account and create your data source. Start with a daily campaign table before adding ad set and ad comparisons. Spotify Ads Manager is the advertising product previously called Ad Studio.
Catchr exposes campaign, ad set and ad reporting with impressions, spend, clicks, reach, frequency, starts and completes. Additional fields cover listening progress and music promotion outcomes where Spotify makes them available. Choose fields that apply to the campaign objective and format; a metric that is unavailable for an ad type should not be treated as zero performance.
Ad completes measure ads played to the end. Paid listens apply to eligible cost-per-completed-listen campaigns. Streams measure subsequent music listening associated with music promotion, rather than completion of the advertisement itself. Keep ad consumption and music outcomes in separate sections so a client can see both delivery and the response to the campaign.
The Conversion Rate field requested by Catchr is Spotify's listener conversion metric: it relates to people streaming the promoted content after ad exposure. It is not a website purchase rate. Do not label it as sales conversion or use it to calculate purchase ROAS. For website outcomes, add a separately configured analytics source such as Google Analytics and keep its attribution definition visible.
Compare the same account, campaign level, dates and metric definition first. Use daily rows for a selected-period report and check whether another chart is showing lifetime results. Recalculate CTR from total clicks and impressions instead of adding percentages, and do not sum daily reach as if every listener were different. Also check the Spend field's unit: a raw value expressed in micros must be divided by 1,000,000 before currency formatting. Verify it against an account export before applying that conversion.
Spotify's daily reporting API can include the current day, and Catchr requests the selected end date through the following midnight for daily reports. Today's figures can still change as delivery and reporting continue. Compare completed days for stable client reporting, and distinguish the dashboard's last refresh from the time Spotify last updated the underlying results.
Yes. Add Spotify Ads alongside Google Ads or Facebook Ads. Align date ranges and currencies, then compare delivery and cost metrics with matching definitions. Keep Spotify listening outcomes separate from website purchases, and avoid adding platform reach figures to claim a deduplicated audience across channels.
Our team is always here to answer any questions you may have about our data connector.
