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You can easiliy create a Youtube Analytics report following this step :
To start exporting your Youtube Analytics data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
As of 2024, YouTube has more than 2.7 billion active users from across the globe. It offers space to diverse individuals for marketing skills, sharing ideas, and exploring countless earning opportunities from the comfort of their homes. But with a billion other creators in the way, it gets a bit tricky to maintain your place and attract the right attention to your content.
So, in this guide, we have assembled the most important YouTube metrics so you can gather useful information and figure out what works best for your target audience. Through these insights, you can also stay updated with your channel’s progress and push more viewers to subscribe to your content. Read ahead if you think it’s interesting and uncover the top 8 best YouTube KPIs for a more promising outcome!
The key performance indicators (KPIs) for YouTube are measurable and realistic milestones to estimate the quality of your content. They are a crucial part of marketing data to ensure that the channel is rightly progressing toward the particular goals. The notable benefits of tracking these KPIs include:
Read about the 8 best YouTube KPIs and use them to your best advantage.
By keeping tabs on the number of subscribers, you can measure the quality and success of your YouTube content. Not only does it help you make more money, but it also gives you a reliable connection with your audience. For that, you need to screen the video content that attracts new subscribers and then analyze the factors contributing to the increased viewership.
But remember that your subscribers should grow by organic means because every now and then, YouTube deletes fraudulent and bot accounts to maintain the platform’s integrity. Therefore, you should set a realistic goal, i.e., achieving X number of subscribers in X weeks, and take necessary actions in case your subscriber count drops below that limit.
The higher your videos rank on YouTube, the faster your channel will become popular. But for a fact check, more than 500 videos are uploaded on this platform every 60 seconds. So, it’s not an easy task to stand out and maintain a good ranking among the YouTube audience. That’s why it’s vital to place video rankings among the best YouTube KPIs on the list to monitor the growth of your channel.
The trick is using all the right keywords in your video content, including thumbnails, titles, descriptions, hashtags, and so on. Doing this will show your videos in the ‘recommended’ section and elevate your chances of attracting more and more viewers around a specific category. You can also use keyword research tools and follow recent trends to boost your ranking even further.
The average view duration indicates how long the average person watches your videos. Suppose you have uploaded a 20-minute-long video, and most subscribers watch it for around 10 minutes. Your average view duration for that video is going to be 10 minutes. Now, the longer this duration, the more the YouTube algorithm will favor your content and help you gain more views.
It is possible to get more than 100 of the average view duration, but any value above 60 is a sign that your videos are doing well. Therefore, optimizing your content for better viewership should be the only priority if you observe a decline in this rate. You can do it by finding loopholes and working to create the type of content that resonates best with your target audience.
Formula for Calculation
Average View Duration = Total watch time on video The total number of plays and replays on video
The thumbnail click-through rate is one of the best KPIs to use for YouTube. It counts the number of users who click to watch your video after finding it in their recommendations, on their homepage, or in the trending section of the website. A high click-through rate indicates that your thumbnail or video title sparked curiosity in a lot of people, and they found it engaging enough to give it a view.
Keep in mind that your content’s thumbnail always competes against similar content on the platform. According to YouTube, around 90% of the best-performing videos on YouTube are the ones with customized thumbnails. Therefore, it’s best to design your thumbnail based on your target audience and the topic you are going to explore in the video.
Below, we share a few tips to help you in this regard:
Formula for Calculation
Click-Through Rate = Number of clicks Number of impressions x 100
Monitoring engagement is an excellent KPI for YouTube to assess the core public sentiment. The subscribers engage with your content when they take action after viewing it. Such actions can include shares, likes, dislikes, and comments on your videos. It reveals how the public perceives your content and whether the sentiment around it is positive, negative, or neutral.
By tracking these metrics, you can optimize the narrative around your content and build a digital marketing approach to get more viewers. It will definitely generate a positive shift in your channel and give you the ultimate connection you need to retain loyal subscribers.
You can track the overall health of your channel by using the audience retention rate. It is the total percentage of time most viewers spend watching your content.
Let’s say you have uploaded a 15-minute-long video explaining a technical topic, and it has earned 10 views. Out of the 10 viewers, 3 of them watched the entire video, 2 of them skipped the parts, and the other five only watched for the first 3 minutes. You can use this goldmine of data and estimate the amount of time your videos retain the average viewer.
You should aim for a retention rate above 50% to maintain a good ranking as a creator. However, it isn’t the only factor that counts when it comes to increased visibility on YouTube. Just focus on value-oriented, fluff-free content to drive more traffic and avoid quick fixes through AI for a stable income.
When a user plays your video above 30 seconds, the YouTube algorithm counts it as a single view. However, the total views on the online video platform are not unique. That means YouTube will also count the number of times subscribers rewatch or replay a specific part of your video. But what makes it rank among the best YouTube KPIs? Let’s figure it out!
The repeat views are a great metric for estimating the quality of content you bring to the table. If subscribers are interested in your particular niche, they will frequently come back to the channel and rewatch the stuff you have uploaded. However, if you observe a negative pattern, try to identify the errors and build a digital marketing strategy for long-term benefit.
Understanding how viewers find your content will make it a lot simpler to expand your channel. You can use specific keywords or phrases to capture their attention and cover the hot-selling topics based on a particular target group. It will help your videos rank faster and increase the odds of getting displayed in the ‘watch next’ or ‘recommended for you’ portion.
With the demographics report on YouTube, you can sort the viewers who frequently engage with your content by age, place, or gender. By doing this, you will be able to adjust your marketing budget and spend on places that bring in more revenue.
Tracking the best YouTube KPIs can bring numerous benefits to your channel, but only if you do it right.
Most of the time, the manual data pulls, and intricate, raw information can interrupt your workflow or interfere with overall performance efficiency. However, seamless dashboards and pre-built reporting templates can get your work done without much hassle. For that purpose, you can rely on Catchr, the ultimate data extraction and visualization tool in the market.
Using this tool, you can convert your data into a simple format and build precise digital marketing reports for suitable insights. Its integration capabilities will give you the freedom to merge your datasets with platforms such as Google Sheets and Microsoft Excel. Not only does it eliminate the long and tedious data importing, but it also accelerates the entire monitoring process.
So, if you want to save time with data reporting, sign up for the 14-day free trial and notice the difference. For more details, visit the official website or send your query through text. We will get back to you in no time!
Read about the 8 Best YouTube KPIs and transform your online presence on the video-sharing platform by driving more subscribers to your channel.
