Both start-up and global businesses require data-driven insights to improve digital marketing campaigns and win more customers. Emerging as a powerful tool in this domain, Tableau helps over 70,000 companies worldwide to convert raw data into valuable analytics.
The software provides a no-code environment to business individuals, allowing them to screen visual dashboards, identify gaps, and optimize the data for potential growth. In this article, we will cover the nuts and bolts of this software, what it is, how it empowers your market presence, and why you even need it in the first place. Keep reading to find out more.
Tableau is a business intelligence tool that allows salespersons, digital marketers, industry analysts, and retailers to simplify intricate data and make sense of it through interactive spreadsheets, graphs, charts, and diagrams.
As a visualization software, Tableau is different and more versatile than other tools like SQL, Alteryx, R, or Looker Studio. It features smooth automation, real-time support, and a robust data source integration facility. Simply put, users can perform analysis without external data and access almost every digital provider, including Cloud, JSON files, RDBMS, or Excel.
Tableau is the playing field for data analysts and business personnel who have no previous experience in the line of coding. It simplifies the baseline data through dashboards by making it more digestible to end users.
Recently, the company has also introduced Tableau Pulse to empower the role of generative AI in the industry. This feature is well-received by more than 80% of IT experts who claim the transforming power of AI in uplifting their business.
Mainly built as a visualization tool, Tableau is used for numerous other reasons by developers, tech enthusiasts, and software admins. Read about the top ones below.
Businesses keep the sales and customer information in various databases or data storage platforms like Excel. However, performing true-to-life comparisons and data regrouping is difficult when all the essential stats and information are scattered on different platforms.
Tableau identifies this problem and uses TDE (tableau data extract) or hyperfile formats to store and process information. Not only can Business owners cleanse, correct, pivot, or unify the data, but they can also examine it through a summarized and user-friendly interface.
With Tableau, users grasp the big-picture outlook by combining data from different sources. It allows you to take multiple data sets and merge them into a primary data source for a visual, to-the-point, and comprehensive display.
Let’s suppose a business individual who deals with automobile shipping with his client data and sales reports stored on two different servers. This individual can treat these two data sets as a whole, extract heaps of necessary information, and view it on a single screen to gather insights.
As an IT enterprise tool, Tableau gives a sharp edge to companies in maneuvering the data and gaining better monetary benefits. The attractive dashboards and visually appealing reports help industries view the data differently and use it to stand out in the market.
The cloud-based software, Salesforce Inc., recently published its earning reports, and according to them, the company’s latest Tableau incorporation engaged a great many customers. Many other organizations, including Arkos Health and John Lewis Partnership, also drive customer success through clean-cut Tableau analytics.
The main uses of Tableau remain well above simple visualization and dive straight into the data analytics domain. Some of the major ones include:
Tableau is an excellent source for dashboard building and data visualization, but it still has some technical gaps that we can’t overlook. Read ahead as we discuss the prominent drawbacks, and think through them before sliding the tool into your business routine.
One thing that bugs most Tableau users is its limited scope in creating custom templates. Aside from having only 16 columns number format, the tool also lacks extensive color coding options and foolproof comparison operators (high, average, low).
For data analysts or e-commerce startups, even the existing custom options are laborious to process, which complicates the progress and brings the working ability of individuals almost down to zero.
Tableau’s data blending can handle limited quantitative data pretty well, but the tools fall short when it comes to massive data sets and multifactor dimension analysis. Therefore, analysts may need to blend this information outside Tableau into other data preparation platforms like SQL.
It makes the whole process slow and clunky to the point that users switch to all-inclusive visualization and reporting tools that deliver both benefits — seamless visuals and direct reporting — without putting in so much effort.
The user interface in Tableau seems familiar and quite impressive. However, the advanced functionality of the tool is hard to comprehend for most users. It requires intensive learning and weeks' worth of training for someone without hands-on experience on raw data.
While these issues are solvable for large enterprise units, the scenario doesn’t match the demands for fresh business startups and new data analysts. Their progress can run almost a year behind, leading to unwanted holds in teamwork and collaborative ventures.
For using Tableau, you ought to have a great deal of patience. The tool lacks a scheduling feature, demanding a lot of manual effort in editing and publishing the data reports on time. In addition, you can face problems dragging things around the layout and into the dashboard.
Considering these restrictions, Tableau might not be an exemplary fit for startup business projects and social media companies in the market.
The Tableau business model is sky-high expensive. Basically, developers need permission to access the Tableau server. For that purpose, the visualization tool offers ownership licenses, which are beyond the scope of a regular data analyst.
For large enterprises, however, the tool streamlines the publishing and collaborative structure, but they will have to hire Tableau server admins and pay for high-price licensing to seal the deal.
Digital marketers need clean, swift, and effective data delivery alternatives to collect information and curate more actionable insights in less time. Catchr makes it super affordable and easy to monitor KPIs and transfer your data into numerous tools for seamless reporting — unlike work-intensive, elaborate software tools as discussed above.
Manual data extraction from sources can lead to random errors and inconsistencies in the outcome. Thanks to Catchr, you no longer have to face this problem. It automates the data extraction, giving you ready-to-analyze, precise information in just a few minutes.
Catchr is well-compatible with numerous tools like Looker Studio, Google Sheets, BigQuery, and Tableau. You can import your datasets into your favorite tools and screen the analytics with pleasing visual dashboards.
Flexible and diverse, Catchr lets you integrate data from social media platforms and scale your digital marketing strategy. Converting insights from Facebook, Google Analytics 4, or Matomo into beautiful dashboards, you can make informed decisions and drive better growth.
Catchr is a tested solution for digital marketers. From an intuitive user interface to clean and stunning digital marketing reports, the tool covers everything to help them stand out in the digital world.
Tableau is the right choice for screening dashboard visuals and creating the usual infographic reports. However, manual labor that goes into using this tool is a clear drawback and weak spot for most users.
Catchr lets you bridge this gap by automating data extractions and importing your data into multiple platforms like Google Sheets and Tableau. Get in touch with us today, and let us help and answer any related query you have.