This banner can be used to inform vistors of something important.
Learn more
You can easiliy create a Shopify report following this step :
To start exporting your Shopify data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
In today's fast-paced e-commerce world, having access to real-time data and insights is clutch for running a successful online biz. Looker Studio and Shopify are two awesome tools that level up your analytics game when used together. This guide breaks down the key benefits of connecting them, so you can make more informed decisions and bank more profits.
The combination of Shopify and Looker Studio is more than just an accumulation of functionalities. Some grumpy souls might even suggest that certain functions are duplicated. In fact, it's nothing of the sort. Here are 5 concrete examples that demonstrate the effectiveness of this extraordinary tandem.
Connecting Shopify to Looker Studio gives you instant access to all your store's performance metrics as they happen in real-time. Whether it's up-to-the-minute stats on sales numbers, detailed customer behavior data, current inventory levels, or any other KPI - you'll be able to view it immediately as it updates.
Having real-time analytics is incredibly valuable for an e-commerce business. It enables you to monitor and react to changes in demand, trends, and other factors on the fly.
It's Black Friday and you need to closely track how your hot-ticket items are selling minute by minute. The real-time sales data allows you to instantly see which products are flying off the shelves versus slower movers. With this info, you can quickly adjust inventory allocations and pricing on the go to avoid stockouts or overstocking of certain items.
Real-time data gives you the power to be agile and capitalize on sales opportunities as they emerge. Without it, you're flying blind and could miss out on sales due to stockouts. The Shopify + Data Studio integration equips you with the timely data you need to make optimal decisions during busy shopping events.
Looker Studio provides expansive options for building completely customized dashboards tailored specifically to your business's needs. You can pull in your Shopify data and visualize it in whatever formats make the most sense - charts, graphs, tables, KPI cards, maps, etc.
The customization capabilities are extremely flexible, allowing you to focus on the exact metrics and data points that are most relevant to your goals.
You're running an extensive marketing ad campaign across multiple channels like Facebook, Instagram and Google. To analyze performance, you can create a customized dashboard that tracks the campaign's ROI with metrics like click-through rates, conversion rates, cost per click, and average order value.
The dashboard gives you a centralized hub to monitor and optimize the campaign in one place, rather than toggling between different accounts. You'll gain more holistic insights to inform your marketing spend and strategy.
Shopify stores generate a vast amount of granular data across transactions, customers, products, inventory, and more. Looker Studio allows you to consolidate this rich Shopify dataset with other sources like Google Analytics, Facebook Ads, email marketing platforms, CRM systems, etc.
Bringing everything together gives you that coveted single source of truth that provides a 360-degree view of your business operations and performance.
You use Shopify as your core e-commerce platform but also leverage various other systems for email marketing automation, social media advertising, customer relationship management, accounting, and more.
By piping all these data sources into Google Data Studio dashboards, you can gain a unified overarching perspective in one place. Now you can easily analyze metrics across platforms to see the bigger picture e.g. how email campaigns impact web traffic or how social ads convert to sales.
This consolidated data hub supercharges your ability to connect the dots across all business activities.
Google Data Studio makes it easy to share interactive dashboards and reports with anyone in your organization. This simplifies collaboration by ensuring all teams and stakeholders can access the same up-to-date data and business insights. Rather than siloed reports and discrepancies, Google Data Studio helps create alignment through data democracy.
Your marketing and sales teams are planning the launch of a new product line. To coordinate effectively, they need to monitor real-time performance of the launch - website traffic, sign-ups, conversions, early sales data and more.
With Google Data Studio, you can create a single dashboard that both teams can access, with real-time data streaming in from Shopify and other sources. This shared view allows them to track progress and identify opportunities to optimize the launch's success.
Enhanced data transparency between departments helps your business execute more cohesively as a team.
A major plus is that both the Shopify platform and Google Data Studio offer free versions. For budget-conscious small business owners and startups, this makes Shopify + Data Studio an extremely cost-effective solution for unlocking serious analytics capabilities without a big expensive software spend.
You just launched your small Shopify e-commerce store but have limited funds available for extra business software and tools. By utilizing the free Shopify plan along with Google Data Studio, you can still access solid reporting functionality, real-time sales data, and custom dashboards to optimize growth - all without breaking the bank.
As your business scales, you can always upgrade to paid plans later. In the early stages, the free options get you pretty far!
Sarah started an online store selling handmade jewelry on Shopify. In the beginning, she was manually tracking sales and inventory using Shopify's default reports. But as her business grew, this became difficult to scale.
Sarah decided to implement Google Data Studio for enhanced analytics and reporting. She set up a connection from her Shopify store to pull in key e-commerce metrics.
In Data Studio, Sarah built a sales dashboard tracking daily revenue, average order value, top products, and conversion rates. She also made an inventory dashboard showing stock levels for each product, reorder thresholds, and upcoming inventory needs.
The dashboards provided real-time visibility so Sarah could spot trends. She noticed one necklace design was selling unusually fast. Using the sales data, she reordered supplies to meet demand.
Sarah shared the dashboards with her virtual assistant who helps manage orders and inventory. Now they both can make data-driven decisions to improve operations.
With Google Data Studio, Sarah gained crucial insights into her Shopify store. She could identify new opportunities and optimize her business efficiently. Connecting Shopify and Data Studio was a game-changer for scaling her e-commerce success.
Integrating Shopify and Google Data Studio can massively amplify your e-commerce analytics. From accessing real-time data to building custom dashboards, consolidating data sources, improving team collaboration, and the cost-effectiveness - it's a very powerful combination.
Implementing these tools provides the ability to view clear insights into your business performance, make smarter data-driven decisions, and ultimately drive higher growth and profits. The workflows and use cases are almost endless.
While the setup does require some learning and expertise, the long-term payoff is well worth the investment for any serious e-commerce merchant. This guide should give you a clearer picture of the tangible benefits of connecting Shopify and Google Data Studio to push your analytics to the next level. Just remember to start simple and expand capabilities over time. Now get out there, execute, and let the data lead the way to e-commerce glory!
.png)
.png)
