Import your Google Ads data to Google Sheets : How-to, metrics and more...

This comprehensive tutorial is designed to assist marketing professionals in efficiently integrating their Google Ads data into Google Sheets. By following this guide, users will be equipped with the knowledge to visualize and analyze their marketing data more effectively, leveraging Catchr to facilitate a seamless connection between Google Ads and Google Sheets.

How to connect your Google Ads account to Google Sheets

Add a source on Catchr

To get started, navigate to the Source section found on the Catchr homepage sidebar. Click on 'Add a Source' located in the upper right corner. You'll then be prompted to select the platform of your choice. Follow the authentication steps to establish a link between Catchr and Google Ads.

Create a New Query

Launch Google Sheets and locate 'Catchr' in the toolbar menu. Select 'New Query' from the dropdown to commence the process of creating a new query for your Google Ads data transfer.

Select Your Data Source

Within the query editor, your next step is to specify the data source. Choose 'Google Ads' from the available options. If 'Google Ads' isn't listed as a source, you can easily add it by clicking the "+" button adjacent to the source selection.

Select Your Account(s)

Head over to the 'Select account(s)' tab. From here, select the Google Ads account(s) from which you wish to import data.

Choose Metrics and Dimensions

Proceed to the 'Metrics' and 'Dimensions' sections to pick the specific data points you wish to include in your Sheets. Here are some metric and dimension examples available from Google Ads:

Metrics:

• Clicks: The total number of clicks received.
• Impressions: The total number of times ads were viewed.
• Cost: The total spend on your Google Ads campaigns.

Dimensions:

• Ad Group: The name of the ad group.
• Campaign: The name of the campaign.
• Device: The type of device (e.g., mobile, tablet, desktop) the ad was viewed on.

Remember to select metrics and dimensions that best fit your analytics and reporting requirements.

Set Date Range

After selecting your metrics and dimensions, it's time to specify the date range for your data. Catchr allows you to choose from preset options like 'Last month' or 'This year', or customize the start and end dates according to your needs.

Apply Filters

To refine your data, you can introduce filters under the 'Filters' tab. Simply complete the following fields to set up a filter:

• Field: The field name (e.g., campaign)
• Operator: The comparison operator (e.g., equals)
• Value: The value to filter by (e.g., 'Spring Sale Campaign')

Schedule & Customize Data Refreshness

Lastly, navigate to the 'Options' tab to schedule automatic updates for your query. Here, you can also enable additional options like appending new rows or combining existing ones for updated data.

By completing these steps, you've successfully connected your Google Ads account to Google Sheets using Catchr. This setup allows for streamlined access and analysis of your advertising data directly within Google Sheets, enhancing your marketing strategies through insightful metrics and trends.

Example of Google Sheets you can create to use with Google Ads source

With Google Ads data smoothly funneling into Google Sheets, the possibilities for analysis and visualization are limitless. Here are some practical examples of Google Sheets dashboards and reports you can create with the Google Ads source:

1. Performance Overview Dashboard: A comprehensive dashboard that encompasses clicks, impressions, conversion rates, and cost data. This sheet can be set up to provide an at-a-glance view of campaign performance over specific time frames, allowing for swift decision-making and strategy adjustments.

2. Campaign Comparison Report: Generate comparative reports to analyze the performance of different campaigns side-by-side. This can include metrics such as CPA (Cost per Acquisition), ROAS (Return on Ad Spend), and conversion value, enabling marketers to pinpoint the most effective campaigns and reallocate budgets accordingly.

3. Keyword Analysis Sheet: A detailed sheet dedicated to keyword performance can highlight top-performing keywords in terms of clicks, impressions, and conversions. Additionally, it can shed light on underperforming keywords, guiding optimizations and improvements in keyword strategy.

4. Ad Copy Efficiency Sheet: Evaluating the effectiveness of ad copy is crucial. A Google Sheet focusing on CTR (Click-through Rate) and conversion rate by ad copy can help identify the most compelling messages and inform future copywriting endeavors.

5. Device Performance Report: Understanding how campaigns perform across different devices (mobile, desktop, tablet) is key to optimizing for user behavior. Create a report that segments data by device type, comparing metrics such as conversions, cost, and engagement rates to tailor your strategy for each audience segment.

Integrating Google Ads data with Google Sheets empowers marketers with the flexibility to customize their analysis, automate reporting, and derive actionable insights directly from their advertising data, ultimately driving more informed marketing decisions and strategies.

‍