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You can easiliy create a Hubspot report following this step :
To start exporting your Hubspot data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
With hundreds and thousands of startups launched every day, customer experience is the only thing that helps your business stand out from the competition. According to statistics, around 90% of customers today are not just willing but eager to spend more with brands that offer personalized customer services. This is where HubSpot comes in, an all-in-one customer platform that connects marketing, sales, content management, and customer service.
In other words, the software offers everything you need to reach your customers right where they are — from targeted marketing campaigns to sales pipelines and streamlined customer services. However, to truly capitalize on your efforts and drive meaningful results, you need to monitor and measure the best HubSpot KPIs over time.
These tangible insights help businesses identify loopholes for improvement, make data-driven decisions, and optimize their campaigns to meet and exceed the expectations of their customers. In this blog, we’ll list down some of the best HubSpot KPIs you should measure to get the most out of your marketing, sales, and customer service efforts. So, read on.
HubSpot is a customer engagement and CRM (Customer Relationship Management) solution designed to help businesses manage their marketing, sales, and customer service efforts. The platform has a robust marketing automation feature that lets you manage all your marketing needs, from lead management and analytics to email marketing.
Plus, the sales dashboard lets businesses draft personalized messages tailored to customers, engaging them better and driving up conversion rates. HubSpot also has a collection of email templates and tracking features that allow teams to monitor when leads open the emails, allowing timely follow-ups to increase sales efficiency. Apart from this, you’ll get a built-in CRM to access all your contacts in no time.
As one of the best HubSpot KPIs for businesses, sales volume gives you a birds-eye view into the demand for your product across different regions. This metric is especially beneficial for companies that have stores in multiple locations, as it allows them to analyze sales volumes across physical outlets and online transactions.
Plus, by measuring sales volumes across physical stores, businesses can conduct A/B testing to optimize their sales strategies. For example, if locations A and B show similar sales in February, you can introduce a promotional sale in one unit in March. This will help you analyze the results of promotions and discounts on sales volume.
The best customers you can sell to are existing customers, making cross-sell and upsell rates a key metric to measure in your digital marketing report. These rates give businesses a bigger picture of how effective their sales strategies are, and in turn, help them maximize revenue from existing customer bases. See, in any CRM, the most qualified leads are existing customers; thus, on average, a company should aim for 30% of its total revenue to come from expansion efforts (upsells, cross-sells, and renewals).
To improve cross-sell and upsell rates, sales representatives should take the time to track their performance in these areas. Analyzing this data will help them identify patterns and preferences among different customer segments, helping sales reps draw tailored products or service pitches. Specifically, cross-selling works well for considered purchases, which have higher customer engagement and costs.
For the best bundle, you can consider offering low-cost accessories related to the main product, such as small add-ons for toys. Here are a few more examples of effective cross-selling bundles:
The sales cycle represents the average time taken for a prospect to convert into a paying customer after going through the sales pipeline. As one of the best HubSpot KPIs for sales teams, this metric tells you how efficient the sales process is, and in turn, helps guide informed decisions. Plus, it also aids businesses in identifying high-volume days.
In addition, by understanding the usual length of a sales cycle, businesses can prepare beforehand for months of increased sales volume — leading to efficient allocation of resources and manpower. With insights about the time it takes for leads to convert, you can adjust your inventory levels to meet expected demand, thereby boosting operational efficiency.
Measuring the amount of money required to convert potential leads into actual customers, the Customer Acquisition Cost (CAC) is one of the best HubSpot KPIs to guide marketing strategies. It allows you to access the profitability of your customer acquisition efforts; if the cost of gaining a customer exceeds the revenue generated from that customer, you may have an unstable business model.
Plus, the CAC provides insights into the effectiveness of a company’s marketing channels and campaigns. For instance, if you’re running ads on Instagram and Facebook both, accessing this metric helps you identify the channel with the best return on investment (ROI). Thanks to this data-driven approach, companies can focus their efforts on channels that bring the most cost-effective customer acquisitions.
Return on investment (ROI) is defined as the amount of money a company gains compared to its marketing expenses. This metric helps you identify which marketing campaigns yield the highest return, and thus, optimize future strategies. To calculate the ROI of a marketing plan, all you need to do is subtract your marketing cost from sales revenue and divide the result by the marketing expense.
For example, if a business has been running a $1,200 marketing campaign for 4 months, and the average sales during this period amounted to $3,600, its marketing ROI would be 200% ($3600 - $1200/$1200). For businesses who have a low ROI, here are a few ways to fix it:
Marketing qualified leads (MQL) represent leads that have engaged with the company and are more likely to become paying customers in the future compared to others. By measuring the MQLs, a business gets valuable insights into the quality and quantity of leads generated, measuring the effectiveness of its marketing strategies.
By comparing MQLs to sales-qualified leads (SQLs), the marketing team can analyze conversion rates and identify loopholes for improvement in the lead nurturing process. This helps refine sales strategies to focus on leads with a higher potential for conversion, improving resource allocation and overall efficiency.
Here are a few examples of actions an MQL may take:
Measuring the number of leads who converted into customers, the conversion rate is among the best HubSpot KPIs for measuring the effectiveness of your marketing efforts. This metric reflects the percentage of visitors who completed the desired action such as filling up a form, signing up for a subscription, or making a purchase.
On average, businesses across the globe have a conversion rate of 2%-5%. If your numbers are falling below this benchmark, your website/product page might be failing to engage visitors or your offer might not be compelling enough to prompt action. Here are a few ways to fix a below-average conversion rate:
Measuring the best HubSpot KPIs gives businesses valuable insights into the performance of their sales, marketing, and customer service efforts. This helps teams track progress toward their goals in real-time, whether its generating qualified leads, increasing website traffic, or enhanced customer satisfaction.
However, given the fast-paced marketplaces today where data-driven decisions are more important than ever, manually extracting all HubSpot KPIs may be a time-consuming task. But don’t worry; Catchr is here to help — offering an all-in-one solution for integrating, visualizing, and analyzing HubSpot data in no time. Thanks to its intuitive dashboard, you can now access all the metrics that matter at a glance, including conversions, CTR, CPA, and more.
Plus, the platform lets you filter and customize data according to your business objectives, helping you to create custom fields for data analysis. Apart from this, Catchr integrates with all the popular platforms, including Looker Studio, PowerBI, and Tableau, helping brands reach their customers in the most efficient and data-driven manner.
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