Explore your TikTok Ads KPI with PowerBI : How-to, metrics and templates

This tutorial is designed for marketing professionals who want to enhance their data analysis capabilities by connecting their TikTok Ads data to PowerBI. Our goal is to facilitate seamless integration so you can transform your marketing data into actionable insights. By the end of this tutorial, you will have successfully linked your TikTok Ads account to PowerBI, enabling you to create dynamic reports and dashboards for in-depth performance analysis.

How to Connect Your TikTok Ads Account to PowerBI

Add a Source on Catchr

Begin by visiting the Catchr homepage. From there, navigate to the Source option in the left menu, and select Add a Source located at the top right.

Choose TikTok Ads as the platform and proceed by authenticating to establish a connection between Catchr and TikTok Ads.

Create the Request to Transfer TikTok Ads Data to PowerBI

Follow this detailed guide to transfer data:

• Navigate to API in the Catchr left menu.

• Change the export format to "PowerBI".

• Select "TikTok Ads" in the "Source" tab.

• Choose the accounts from which to extract data. Multiple accounts are an option.

• Pick desired metrics and dimensions. This can include multiple options.

• Select the time period for data extraction, whether custom or predefined.

• Apply filters if necessary. You can use multiple filters.

• Customize your request with additional platform-specific options.

• An URL will appear. You can preview results by clicking "Preview".

• Review the data preview after a short time.

• If satisfied, copy the generated URL for PowerBI use.

Note: For optimal results, if using a Catchr template, ensure all the specified metrics and dimensions required by the template are selected. This will auto-load the template with your TikTok Ads data which you can then customize.

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Import TikTok Ads Data and KPIs to PowerBI

PowerBI Desktop allows for the importation of data from various sources. Here, we will use a web data source:

• Under Get Data, choose Web.

• Remain in basic mode and insert the URL from Catchr.

• Confirm by clicking OK.

PowerBI may take a short period to import your data. Once complete, utilize PowerBI Query to edit the query and field types. Now, you can begin crafting and sharing your polished dashboard.

For PowerBI Web App utilization:

• Publish the data set from PowerBI Desktop for web access.
• Navigate to New Report and choose a published data set.

You will have access to all your datasets, offering you the freedom to create new reports within the PowerBI web app.

Conclusion - Visualize TikTok Ads Data with PowerBI Integration

Our tutorial completes with your TikTok Ads data fully integrated into PowerBI, offering a robust visualization tool-set for your marketing metrics. By connecting these two powerful applications, you unlock deeper insights into your ads' performance, enabling more informed and strategic marketing decisions.

Example of Metrics You Can Use with the PowerBI Integration for TikTok Ads

When you infuse PowerBI with your TikTok Ads data, a vast array of metrics become available for deep analysis. For marketers, understanding these metrics is fundamental for refining campaigns and optimizing performances. With PowerBI's advanced analytics and visualization capabilities, you could, for instance, create dashboards that:

• Track Spend, CPC (Cost Per Click), and CPM (Cost Per Mille) over time.
• Analyze trends in Impressions, Clicks, and CTR (Click-Through Rate) against campaign objectives.
• Measure Conversion performance, such as Conversions, Cost Per Conversion, and Conversion Rate, through detailed funnel visualizations.
• Dissect Reach metrics to evaluate campaign penetration and audience targeting effectiveness.
• Utilize Geographic and Demographic data for advanced audience segmentations, aiding in personalized marketing strategies.

Moreover, the ability to customize and blend these datasets in PowerBI enables creation of composite KPIs, yielding bespoke insights tailored to your business objectives.

To explore the full list of TikTok Ads metrics available for your analysis and integration, please visit the Catchr's metrics list at TikTok Ads Metrics.

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