Explore your Facebook Page Competitor KPI with PowerBI: How-to, templates and metrics

Integrate Your Marketing Data Seamlessly

Through this tutorial, you will discover how to effectively link your Facebook Public Data with PowerBI to create dynamic and insightful marketing dashboards. By the end of this guide, you'll be able to access, analyze, and visualize your marketing metrics in PowerBI with ease.

How to connect your Facebook Public Data account to PowerBI

Add a source on Catchr

To begin, visit the home screen of Catchr and locate the Source option in the left sidebar. Click on "Add a Source" positioned in the upper right corner.

Once there, choose the appropriate platform from the provided list and proceed with the sign-in process to bridge Catchr with the selected service.

Create the request to transfer Facebook Public Data to PowerBI

Let's dive into the steps that will allow you to funnel Facebook Public Data into PowerBI:

• Navigate to API on the Catchr sidebar.

• Advance by changing the output format to "PowerBI".

• Select the "Source" tab and choose "Facebook Public Data".

• Pick the specific accounts you wish to derive data and KPIs.

• Opt for the indicators and dimensions for your data request.

• Warning: Utilizing a template? Ensure you've checked all required dimensions and metrics as listed on Catchr’s template page for a smooth auto-loading of your template.
• Time to decide on the period for which you require data.

• If necessary, apply filters to hone in on your data.

• Add platform-specific options should your query require them.

• Once set, a unique URL will be generated. Before proceeding, use "Preview" for a glance at the outcome.

• Upon satisfaction, secure the URL, as it's imperative for the subsequent PowerBI linkage.

Import the Facebook Public Data and KPI to PowerBI

PowerBI Desktop

In PowerBI Desktop, import your Facebook Public Data by navigating to Get Data followed by Web.

• Remain in the basic mode and input the URL you received from Catchr.

• Following the URL insertion, click on OK.

PowerBI may need a moment to assimilate your data. Subsequent to the import, you're free to modify your query and field types using PowerBI Query. Thereon, you can materialize your tailored dashboard, which can then be published and shared as needed.

To deploy a dataset within the PowerBI Web App, simply publish it from the desktop version to access and draft new reports within your browser.

Example of metrics you can use with the PowerBI Integration for Facebook Public Data

Understanding the vast array of metrics accessible with Facebook Public Data can elevate your marketing insights. With PowerBI's capabilities, data such as Page Followers, Posts Engagement, and Audience Sentiment Analysis can be merged into visualizations that clearly convey your brand's social performance.

Certain metrics like Post Reactions can be aggregated to measure overall engagement, while others like Comments Count can drill down into specific audience interactions. By leveraging these in PowerBI, one can create comprehensive dashboards to track campaign performance, audience demographics, and conversion metrics over time.

For an exhaustive list of metrics and their definitions, explore the full field listing for Facebook Public Data at Catchr’s Metric Guide.

With Catchr and PowerBI, your data isn't just numbers—it's a narrative of growth, engagement, and opportunity, waiting to be told.

‍