Tracking key performance indicators (KPIs) is crucial for any business. Remembering that one size doesn't fit all brands or companies is essential.
Your KPIs should align with your specific goals. Whether it's boosting website traffic, increasing sales, or growing your email list, there's a metric for you to track. As you monitor and adjust your approach to maximize returns, you'll see significant improvements in your consumer interactions.
Catchr can help you pull data to Google Sheets and Looker Studio so that your digital marketing report is informative and easy to review. In return, you can have those KPIs working harder to help you grow!
List of the Best Digital Marketing KPIs to Track
You can break down the various metrics and KPIs to track in your digital marketing report into different categories. Let’s look at each section, the critical information to pull, and why that can help your business grow.
Overview of Traffic KPIs and Metrics
Traffic metrics offer valuable insights into your website's performance and visitor behavior. Here are some of the crucial information points you can track to see how your brand connects with people.
Traffic KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Website Visitors | How many people are coming to your website? This KPI is your starting point. Understanding your traffic patterns allows you to explore how your target audience engages with your brand and content. |
Traffic Sources | You can use this KPI to track where visitors are finding information about your website that encourages a click. It could be social media, search engines, other site referrals, or URLs. |
New vs. Returning | This ratio can tell you a lot about your site's stickiness. New visitors are good for growth, while returning visitors often indicate helpful user experiences. |
Pages Per Session | How many pages do visitors look at during a single session? More pages usually mean more robust engagement rates and better relationship connections. |
Geographic Location | Knowing where your visitors live can help you refine local SEO strategies and ad targeting investments. |
Internal Searches | Once people reach your website, what do they hope to find there? What landing pages or search box queries receive the most attention? This data lets you get some specifics about what visitors want to see. |
Your website traffic KPIs and metrics are more than numbers on a digital marketing report. They are tools that help you understand your audience on a personal level. By aligning this information with your broader vision and values, you'll be on the right track to grow.
Overview of Engagement KPIs and Metrics
Engagement metrics are your go-to indicators for understanding how well you connect with your audience. When reviewing your digital marketing report, you'll want to look at these information points to create growth opportunities in this category.
Engagement KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Pageviews | This KPI tracks the number of pages people look at when they visit your website. |
Bounce Rate | If people leave your site immediately, that's a red flag for your marketing efforts. You want a lower bounce rate because that indicates visitors are interested in your content and find it valuable. |
Average Session Duration | You can see how long people stay on your site or individual pages during a visit. This information lets you know what is most valuable or interesting. Longer connections have a direct correlation with a higher conversion rate. |
Scroll Tracking | Are people scrolling down your web pages or just skimming the top? This metric can help you understand how much of your content is consumed. |
Social Interactions | Go beyond shares and likes. When you look at comments and mentions, you can see if there’s a deeper level of engagement with your content offerings. |
Focusing on these engagement metrics gives you a more nuanced understanding of how users interact with your brand. In return, you can evolve your strategies to generate better outcomes for your future marketing investments.
Overview of Conversion KPIs and Metrics
Conversion metrics go beyond just the basic rates and costs. Let's dive into some other KPIs you might find useful when reviewing your digital marketing report.
Conversion KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Conversion Rate | Of all the people who visit, how many take a desired action, like making a purchase or signing up for a newsletter? You can answer that question with this data. |
Cost Per Conversion | This key performance indicator reviews the average cost of getting someone to complete a transaction or convert based on your specific definitions. |
Average Order Value | Data from this KPI offers a fast way to gauge how much people typically spend when they do convert. |
Lead-to-Close Ratio | This info measures how many leads turn into paying customers. If the KPI is low, you might need to revisit your lead nurturing strategies. |
Micro-conversions are another KPI to watch for when reviewing reports in Looker Studio and Google Sheets. These are the smaller steps that lead to an eventual transaction. Think of things like email sign-ups, adding an item to a wish list, or social media shares to get a glimpse of how people navigate your sales funnels.
Overview of SEO KPIs and Metrics
Search engine optimization metrics are essential for understanding your site's visibility and how effectively you're attracting organic traffic. Although each business has specific goals to pursue in this category, everyone can push closer to their desired outcomes by reviewing these essential data points.
SEO KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Keyword Rankings | SEO requires you to select keywords and phrases to target. You can use this information to determine if enough people are finding your site through this info, allowing you to appear on the first page of search results. |
Organic Traffic | These visitors are free traffic from search engines. Having more visitors who find you through their natural research efforts generally translates to more sales and conversions. |
Pages Crawled | Googlebot crawls your site to index pages. A sudden drop in pages crawled could indicate site health issues. It helps to check if the search engines are reading your content so that it can get found. You cannot rank without indexing. |
Page Speed Score | Google factors in page speed for ranking. Higher grades can help you get found more often, while lower numbers come with suggestions that could improve future interactions with visitors. |
Backlink Profile | The number and quality of internal links help users and search engines navigate your site, affecting SEO. |
Canonicalization Errors | Duplicate content can harm your SEO. Canonical tags help search engines understand which version of a page to index. |
Monitoring these SEO KPIs and metrics can give you a complete picture of your site's performance. The goal is to align this information with your overall vision and values, adjusting your strategies accordingly to fit the needs of your audience.
Overview of Social Media KPIs and Metrics
When you track social media KPIs and metrics, you can find a wealth of information about how your brand performs in a competitive marketplace. It lets you have practical data on audience engagement while showing a path to future growth.
Social Media KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Total Followers | This KPI looks at the total number of people, accounts, and profiles that connect with you across all your social media channels. |
Engagement Rate | Likes, shares, and comments are a sign people appreciate your content. |
Click-Through Rate | When you see this metric on your digital marketing report, you can review how often people click on the links you share. |
Reach vs. Impressions | Reach is the number of unique views your content gets, while impressions are the total views. Both are useful, but they tell different stories. Use them both to get closer to your goals. |
Video Completion Rate | If you post videos, how many people watch them all the way through to the end? This KPI can indicate how engaging your video content is to people, or that the content needs to be shorter to deliver its full impact. |
Stories Engagement | Using Stories, Reels, and similar short-term content can give you KPIs like drop-off rates, user completion, and total interactions to get a deeper look at your audience's preferences. |
The key to successful social media marketing is gathering data and understanding what that information means for your business. Focusing on the KPIs and metrics that align with your objectives will make you more likely to take forward steps toward those goals.
Overview of Revenue KPIs and Metrics
Revenue metrics and KPIs provide a deeper understanding of your financial health. Looking at this information on your digital marketing report can help you pick out weaker places that you can work to repair so that you can reach your goals in this space.
Revenue KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Customer Lifetime Value | This information tracks how much a customer is worth to your business over the entire relationship with your brand. It puts a definitive number to the total number of transactions. |
Return on Ad Spend | Information from this KPI lets you see how much money you get from specific advertisement spending. |
Return on Investment | You can determine how much your business makes after investing in various marketing strategies by subtracting that figure from your total revenues. |
Monthly Recurring Revenue | For subscription-based businesses, MRR gives you a snapshot of the revenue you can reliably expect every month. |
Each business is unique, so tailor your focus to the metrics that align most closely with your goals. By paying attention to these indicators, you'll be better positioned to make data-driven decisions.
Overview of Customer Retention KPIs and Metrics
With this information, you have valuable insights into how well you're keeping customers and encouraging them to keep buying from you. When people return to continue buying, your acquisition costs decrease, giving your ROI a healthy boost. Here's a closer look at the data points to review on your digital marketing report in this category.
Customer Retention KPIs to Track | Why Tracking This KPI is Crucial to Your Success |
Customer Retention Rate | This metric looks at how many customers return to complete another transaction. It lets you see the percentage of buyers returning for something else from your business. |
Churn Rate | You’ll see how many consumers you lose by taking a closer look at this KPI. It gives you data about the one-and-done customers that interact with your brand. |
Customer Satisfaction Score | Using post-interaction surveys, you can gauge how satisfied customers are with your product or service. |
Net Promoter Score | This metric asks customers how likely they are to recommend your product or service to others and categorizes them into Promoters, Passives, and Detractors. |
Purchase Frequency | This KPI looks at how often customers return to complete another transaction. You can also look at how long it takes for consumers to return to get a picture of audience loyalty. |
Redemption Rates | If you offer loyalty programs or coupons, how often are these being redeemed? This KPI tracks the effectiveness of this marketing investment. |
Feedback and Reviews | Regularly monitor and analyze customer reviews and feedback to find areas for improvement. Track this info in Google Sheets, Looker Studio, and other resources to stay on top of potentially damaging information. |
Upsell Rates | High cross-selling and upsell rates indicate consumer satisfaction. This information lets you know there is more willingness to explore what you offer. |
These metrics offer a more comprehensive understanding of audience retention and loyalty. The key is to use them to uncover insights that inform your strategies for keeping customers engaged and satisfied.
Now Is the Time for You to Start Using These Metrics!
From boosting customer retention to optimizing your SEO, the metrics found in this guide are your roadmap to success. Instead of collecting data and calling it a day, start using it to refine your strategies.
In return, you’ll find that customers enjoy the improved experiences. That helps your brand feel more relatable, and your business grow!
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