WooCommerce to Looker Studio: setup guide

Looker Studio is a powerful free tool to visualize and analyze your marketing and sales data.
If you run an online store with WooCommerce, you might want to centralize your sales, customers, and product data inside Looker Studio.

The good news? It’s entirely possible, and it only takes a few minutes.

There are two main ways to connect your WooCommerce data to Looker Studio:

1. Automatically, using a partner connector like Catchr.
2. Manually, using Google Sheets as an intermediary.

Why connect WooCommerce to Looker Studio

Connecting your WooCommerce store to Looker Studio helps you analyze your shop’s performance, track your key metrics, and automate reporting. Instead of switching between the WooCommerce dashboard, GA4, and spreadsheets, you can visualize everything in one interactive report.

With Looker Studio, you can:

• Monitor your sales, revenue, conversion rate, and average order value.
• Identify top-performing products, categories, and customers.
• Combine WooCommerce data with GA4, Google Ads, or Meta Ads for a complete marketing overview.
• Automate your reporting to save time and share live dashboards with your team or clients.

In short, connecting WooCommerce to Looker Studio gives you a clear view of your business performance, helping you make faster, data-driven decisions.

Method 1: Connect WooCommerce to Looker Studio using Catchr (recommended)

For most e-commerce owners and marketers, the automated connection is the most efficient and scalable solution. It uses the WooCommerce API to sync your data directly into Looker Studio.

How it works

Partner connectors like Catchr connect WooCommerce and Looker Studio. Once authorized, Catchr connects to your store’s API and automatically imports your sales, products, and customer data into Looker Studio.

Your metrics and dimensions refresh daily, ensuring that your reports always reflect the latest performance. No exports or manual updates required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for WooCommerce
   • In the search bar, type WooCommerce.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and WooCommerce accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to WooCommerce and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your WooCommerce sales, products, and customer metrics will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting WooCommerce to Looker Studio allows you to track your e-commerce performance in real time and build automated dashboards.

• Store owners monitor daily sales, conversion rate, and best-selling products.
• Agencies automate multi-client reports and provide white-labeled dashboards.
• Marketers combine WooCommerce and GA4 data to understand user behavior and conversion paths.
• E-commerce managers track margins, taxes, and refunds across countries.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates for WooCommerce.

WooCommerce Sales dashboard template

The WooCommerce sales overview dashboard template gives you a complete view of your revenue, orders, and key KPIs in one place.

Method 2: Connect WooCommerce to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between WooCommerce and Looker Studio.

This method is simple but requires regular exports or an external automation tool (like Zapier or Make) to refresh data automatically.

How it works

You’ll export your WooCommerce orders or product data into Google Sheets using WooCommerce’s built-in export tool or a free plugin. Then, you’ll connect that spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your WooCommerce data to Google Sheets
   • From your WooCommerce dashboard, go to Reports.
   • Choose the data you want among the categories, then click on Export CSV.
   • Open the file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your WooCommerce Google Sheets
   • Select the spreadsheet and worksheet containing your WooCommerce export.
   • Click Connect to link your data to Looker Studio.

5. Create your WooCommerce report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you want dashboards that refresh automatically and always reflect your latest WooCommerce data, Catchr is the most reliable option, especially for multi-store setups. Google Sheets remains a good solution for occasional or manual reporting needs.

FAQ: WooCommerce and Looker Studio

Can I connect multiple WooCommerce stores?

‍Yes. Catchr supports multiple WooCommerce stores in a single Looker Studio report.

Are WooCommerce data updates automatic?

‍Yes, with Catchr the data refreshes daily. Google Sheets, however, requires manual exports or automation.

Can I combine WooCommerce with other platforms?

‍Absolutely. You can blend WooCommerce data with Google Ads, GA4, or Meta Ads for complete marketing insights.

What data can I pull from WooCommerce?

‍You can access key e-commerce metrics such as revenue, orders, refunds, customers, taxes, and product details. Find the full list of WooCommerce available fields.

Is the Catchr WooCommerce connector free?

‍Catchr offers a free trial to connect your WooCommerce store to Looker Studio. After the trial, a paid plan is required to keep your data automatically synchronized and access advanced reporting and automation features.

Making WooCommerce work with Looker Studio

Connecting WooCommerce to Looker Studio helps you track your sales performance, analyze key KPIs, and make better business decisions. Whether you use the manual Google Sheets method or automate everything with Catchr, you’ll turn your raw store data into actionable insights that drive growth.